×
You will be redirected back to your article in seconds

IAB Cuts NewFronts 2018 in NYC to One Week, Plans L.A. Event

The Interactive Advertising Bureau has dramatically scaled back this year’s Digital Content NewFronts advertising pitchfest in New York City — trimming the schedule from two weeks to one.

At the same time, IAB announced plans for a second NewFronts in 2018, to be held in Los Angeles in the fourth quarter.

Past presenting companies not currently participating in 2018 NewFronts in New York include Vice Media, Awesomeness, Turner, Hearst, Bloomberg Media, Defy Media and Popsugar.

The New York City event is scheduled to run April 30-May 4. The 2018 lineup will include the NewFronts’ co-founders — DigitasLBi, Google/YouTube, Hulu, and Verizon’s Oath — along with BBC News, Condé Nast, Disney Digital Network, ESPN, Fusion Media Group, Group Nine Media, Jukin Media, Meredith, the New York Times, Refinery29, Studio71 and Twitter.

Currently, there are 17 presentations planned for the NewFronts in New York, down from 35 in 2017. According to IAB, additional companies are expected to join the NYC lineup in the coming weeks to fill the three remaining slots. Each company will produce and manage its own independent, invitation-only presentation.

IAB, the trade group that manages the NewFronts, positioned the 2018 schedule change-up as extending the franchise to the West Coast. “Audiences are turning to a variety of platforms — from OTT to mobile — to engage with digital video content whenever and wherever, and marketers want to be part of this movement,” Anna Bager, IAB’s EVP of industry initiatives, said in a statement.

Last year, several companies bowed out of the NewFronts, including BuzzFeed, Fullscreen Media, Yahoo and Warner Bros. Digital Networks. New presenters in 2017 included Twitter, BBC.com and MediaLink.

The NewFronts, founded in 2012, have been the digital-video industry’s answer to the TV upfronts. But whereas the television upfronts are geared toward buying and selling — where the networks secure advertiser deals for their fall TV programming lineups — the NewFronts have been more of a general strategy and content presentation for Madison Avenue types.

Here’s the preliminary 2018 NewFronts schedule for New York:

Monday, April 30 Tuesday, May 1 Wednesday, May 2 Thursday, May 3 Friday, May 4
Breakfast
(9-11 AM)
The New York Times Disney Digital Network Hulu Meredith IAB NewFronts Insights Breakfast
Lunch
(12-2 PM)
BBC News Fusion Media Group ESPN Group Nine Media Studio71
Afternoon
(3-5 PM)
Condé Nast Refinery29 DigitasLBi (2-5 PM)
Evening
(6-8 PM)
Twitter Oath Jukin Media Google/YouTube

More Digital

  • BTF Media, Vince Gerardis Pact Sign

    NATPE: BTF Media, Vince Gerardis Pact for Six Projects (EXCLUSIVE)

    MIAMI — BTF Media, producer of breakout series “Hasta Que te Conocí” and “El Secreto de Selena,” is teaming with Vince Gerardis, a co-executive producer with George Martin on “Game of Thrones,” on a six-project co-production alliance. Spearheaded at BTF Media by founder-partner Ricardo Coeto, the agreement takes in the development and co-production of the [...]

  • Bob Bakish Variety Cover Story

    Viacom Has Acquired Pluto TV Streaming Service for $340M

    Viacom has acquired Los Angeles-based video streaming service Pluto TV for $340 million in cash, both companies confirmed Tuesday. “Today marks an important step forward in Viacom’s evolution, as we work to move both our company and the industry forward,” said Viacom CEO Bob Bakish in a statement. “Pluto TV’s unique and market-leading product, combined [...]

  • Bob PittmanVariety Entertainment Summit at CES,

    iHeartMedia Bankruptcy Plan Approved, CEO Bob Pittman's Contract Renewed

    A U.S. court has approved the bankruptcy plan of iHeartMedia, the biggest radio broadcaster in the U.S., which will shave down its crushing debt load and separate iHeartMedia from Clear Channel Outdoor Holdings. The company said chairman and CEO Bob Pittman and Rich Bressler, president, COO and CFO, have extended their contracts by four years. [...]

  • Instagram Logo

    Netflix Lets iOS Users Share Movies, Shows to Instagram Stories

    Netflix is tapping into Instagram Stories for some word-of-mouth promotion: The streaming video service rolled out a new Instagram integration Tuesday that allows iOS users to share their favorite movies and TV shows via Stories. To do so, users simply select the title of their choice within the Netflix iOS app, and then share it [...]

  • Brian Lockhart - ESPN+

    ESPN Hires NFL Media's Brian Lockhart to Head ESPN+ Original Content

    ESPN recruited Brian Lockhart, who has spent more than a decade at NFL Media, as executive producer of original content for the ESPN+ subscription-streaming service. Lockhart will oversee strategy and development for all ESPN+ original programming initiatives, including new projects as well as existing shows such as “Detail,” “More Than an Athlete,” “The Board Room,” [...]

  • Roma

    Netflix Joins the Motion Picture Association of America

    UPDATED WASHINGTON — Netflix has joined the Motion Picture Association of America, a move that reflects its evolution as a major player in the movie business. The MPAA currently has six major studios as members, and it collected about $38 million in membership dues in 2017, according to its most recent filing with the IRS. [...]

More From Our Brands

Access exclusive content