×
You will be redirected back to your article in seconds

Netflix Launches New Way to Promote Originals: Your Profile Icon

Netflix already uses every opportunity to highlight its slate of original series and movies in its apps, website and on-screen menus. Now it’s using profile icons Netflix customers use to access their accounts to pitch originals, as well.

The streamer in the next few weeks is rolling out more than 100 new icons, including ones featuring characters from Netflix originals including “Stranger Things,” “Orange Is the New Black,” “Fuller House,” “Queer Eye,” “Money Heist,” “One Day at a Time,” “Unbreakable Kimmy Schmidt,” “Marvel’s Luke Cage,” “Bright” and “Okja.”

“We know the series and movies on Netflix are more than just things you watch to pass the time,” Cathy Conk, director of product innovation at the company, wrote in a blog post. “The stories — and the characters in them — are also your heroes, frenemies, soulmates and everything in between. We’re thrilled to give you a way to show your fandom and make your connection with Netflix more unique.”

Netflix still won’t allow customers to use their own pics in their profiles, à la social networks.

Sure, the option to pick, say, Crazy Eyes from “OITNB” or one of the “Stranger Things” kids as your profile pic is mainly just a fun lagniappe from Netflix to the shows’ fans. But it’s also another cue to steer people toward Netflix’s own programming and keep them streaming more hours of video.

To date, the relatively limited selection of icons Netflix provides for user profiles have included smiley faces with different-colored backgrounds, a panda, a penguin, a one-eyed monster, and a mustachioed figure wearing sunglasses.

Netflix first launched profiles in August 2013, providing up to five individual profiles per account to let each member of a household (or a buddy you’re password-sharing with) see their own personalized recommendations and watchlists.

Users also can set maturity-rating limits on individual profiles to restrict children to only kid-friendly content. (However, profiles aren’t password-protected, so, according to Netflix, “You, the parent or guardian, will need to ensure your child uses only the correct profile.”) In addition, you can set up and customize Netflix profiles for different moods, such as “romance” or “thrillers.”

More Digital

  • BURBANK, CALIFORNIA - JANUARY 18: (EDITORIAL

    Dax Shepard, Bobby Bones, 'Breakfast Club' Among iHeartRadio Podcast Awards Winners

    iHeartRadio launched its first ever Podcast Awards on Friday (January 18) in Los Angeles. Among the winners in 22 categories were “Whine Down with Jana Kramer” (Best Entertainment TV Podcast); “Armchair Expert with Dax Shepard (Breakout Podcast); “Bobbycast” (Music Podcast); and “The Breakfast Club” (Best Multicultural Podcast). The winners were determined by iHeartRadio listeners. Taking the top prize of Podcast [...]

  • Velvet Buzzsaw trailer

    Netflix Original Movies: What to Look Forward To in 2019

    Following the biggest fourth-quarter worldwide subscriber gain ever and some controversy around increased prices in the U.S., Netflix looks to keep its momentum going into 2019. From Jan. 18 through March, the streaming site will release 10 original films, including action-packed thrillers, a post-apocalyptic sci-fi, quirky comedies, inspirational dramas, an artistic horror movie and a viral [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Walt Disney HQ LA

    Disney Unveils Financial Data for DTC Unit, Sets April 11 for Investor Presentation

    Disney has rejiggered its business segments for earnings reporting to make room for the new unit housing its global streaming operations. Disney on Friday released restated earnings for fiscal 2018, 2017 and 2016 to give investors and financial analysts better visibility into its spending on the launch of the Disney Plus, ESPN Plus and other [...]

  • Facebook Logo

    Release of Docs to Reveal How Facebook Made Money Off Children

    Documents related to a 2012 lawsuit against Facebook in which children, sometimes unwittingly, spent their parents’ money on games via the social site will be unsealed, according to a Monday ruling from the United States District Court. The court gave Facebook ten days to file unredacted documents in accordance with the ruling. The 2012 lawsuit [...]

  • Facebook Logo

    Facebook Sets Up New Product Group for AR Glasses (Report)

    Facebook has restructured its augmented and virtual reality research division and set up a new group tasked with building augmented reality (AR) glasses, according to a new Business Insider report. Facebook acknowledged the move in a statement given to the publication, saying that the move affected “a few hundred people.” The group has already built [...]

More From Our Brands

Access exclusive content