You will be redirected back to your article in seconds

Netflix Launches New Way to Promote Originals: Your Profile Icon

Netflix already uses every opportunity to highlight its slate of original series and movies in its apps, website and on-screen menus. Now it’s using profile icons Netflix customers use to access their accounts to pitch originals, as well.

The streamer in the next few weeks is rolling out more than 100 new icons, including ones featuring characters from Netflix originals including “Stranger Things,” “Orange Is the New Black,” “Fuller House,” “Queer Eye,” “Money Heist,” “One Day at a Time,” “Unbreakable Kimmy Schmidt,” “Marvel’s Luke Cage,” “Bright” and “Okja.”

“We know the series and movies on Netflix are more than just things you watch to pass the time,” Cathy Conk, director of product innovation at the company, wrote in a blog post. “The stories — and the characters in them — are also your heroes, frenemies, soulmates and everything in between. We’re thrilled to give you a way to show your fandom and make your connection with Netflix more unique.”

Netflix still won’t allow customers to use their own pics in their profiles, à la social networks.

Sure, the option to pick, say, Crazy Eyes from “OITNB” or one of the “Stranger Things” kids as your profile pic is mainly just a fun lagniappe from Netflix to the shows’ fans. But it’s also another cue to steer people toward Netflix’s own programming and keep them streaming more hours of video.

To date, the relatively limited selection of icons Netflix provides for user profiles have included smiley faces with different-colored backgrounds, a panda, a penguin, a one-eyed monster, and a mustachioed figure wearing sunglasses.

Netflix first launched profiles in August 2013, providing up to five individual profiles per account to let each member of a household (or a buddy you’re password-sharing with) see their own personalized recommendations and watchlists.

Users also can set maturity-rating limits on individual profiles to restrict children to only kid-friendly content. (However, profiles aren’t password-protected, so, according to Netflix, “You, the parent or guardian, will need to ensure your child uses only the correct profile.”) In addition, you can set up and customize Netflix profiles for different moods, such as “romance” or “thrillers.”

Popular on Variety

More Digital

  • The Simpsons

    Disney Plus Will Make 'The Simpsons' Available in Original Uncropped Format in Early 2020

    Eep! After an outcry from “The Simpsons” aficionados, Disney has decided to offer classic episodes of the iconic animated sitcom on Disney Plus in their original 4-by-3 aspect ratio early next year. The streaming service launched Nov. 12 in the U.S., Canada and the Netherlands with the full batch of “Simpsons” episodes in 16-by-9 HD [...]

  • Verizon Stream TV

    Stream TV Review: Verizon’s New Streaming Device Is One Odd Duck

    Verizon has an answer to Roku, but it’s not talking much about it: The mobile carrier quietly released a new streaming device this week that promises to bring services like HBO, Hulu and YouTube to your TV. Dubbed Stream TV, the device is a solid streamer based on Google’s Android TV platform, albeit with a [...]

  • Hulu With Live TV Full Channel

    Hulu Hiking Price of Live TV Service 22%, to $55 per Month

    Hulu is implementing its second price increase in less than a year for its Hulu With Live TV product — with the base package of 60-plus live channels increasing 22%, to $54.99 per month. The price hike on the monthly base price of Hulu With Live TV will go into effect Dec. 18 for all [...]

  • Hulu With Live TV

    Hulu Live TV Tops Sling TV as No. 1 Streaming Pay-TV Service, Analysts Estimate

    Hulu With Live TV has edged out Dish Network’s Sling TV to take the crown as the biggest virtual pay-television service in the U.S., according to new analyst estimates. They were among the only winners amid the cord-cutting carnage that slashed through the sector in the third quarter. As of the end of the third [...]

  • Mubi India

    Mubi Launches Two VoD Channels in India

    Film specialist streaming platform Mubi launched on Friday in India with two channels, Mubi India and Mubi World. The channels are available together for an introductory offer of INR 199 ($2.75) for three months. Thereafter the channels will cost INR 499 ($7) a month or INR 4788 ($66.75) annually. For Mubi India, a channel dedicated [...]

  • U.K. Producer Barcroft Studios Sold to

    U.K.-Based Producer Barcroft Studios Sold to Future in $30 Million Deal

    Barcroft Studios has been bought by Future in a £23.5 million ($30.1 million) deal. The U.K.-based production outfit specializes in factual fare for channels and platforms, and its own branded channels on the likes of YouTube. Future is a U.K.-listed print and online publishing and events business. Sam Barcroft will stay on as CEO at [...]

More From Our Brands

Access exclusive content