×

Netflix’s Drama ‘Dark’ May Be From Germany, but 90% of Its Viewers Are Not

Turns out time travel through Germany’s recent history can be a hit with audiences around the world: Over 90 percent of the viewing of Netflix’s mystery drama “Dark” came from outside of Germany, revealed the company’s Chief Product Officer Greg Peters during a press event at Netflix’s Los Angeles offices Tuesday.

“Dark” premiered on Netflix in December, and was renewed for a second season that very month. Peters reiterated Tuesday that it had become one of the most-watched shows filmed in a language other than English on the service.

Peters also shared some stats on Netflix’s global audience, saying that the service’s 117 million subscribers have now created over 300 million profiles. “Essentially, we create 300 million different versions of Netflix,” he said.  Additionally, Netflix’s members accessed the service from over 450 million individual devices last month, according to Peters.

Some of those devices likely included VR headsets; Netflix was among the first video services to launch dedicated apps for devices like Samsung’s Gear VR. However, on Tuesday, Peters signaled that it wasn’t a big area of focus for Netflix just yet.

Popular on Variety

“It’s very very early days,” he said about VR. “It’s still very fragmented.” He said that Netflix was keeping an eye on VR, but not committing too much more at this point. “We don’t have any plans to invest significant in content creation for VR,” he said.

More Digital

  • VRrOOm Launching VR Platform for Immersive,

    VRrOOm to Launch VR Platform for Immersive, Multi-User Streaming of Live Events

    French VR company VRrOOm is launching a six degrees of freedom (6-DoF) social VR platform that operates within the VRChat live platform, and enables multiple users to take part in live events, and includes the possibility of real-time photo-realistic representation. Louis Cacciuttolo founded VRrOOm in 2016 after working three years at THX in San Francisco. [...]

  • Any Given Wednesday With Bill Simmons

    Spotify in Talks to Acquire Bill Simmons' The Ringer: Report

    Spotify is in early talks to acquire The Ringer, the digital content and podcast network launched by ESPN alum Bill Simmons in 2016, according to a report in the Wall Street Journal. A representative for Spotify declined to comment on the report. Reps for Ringer did not immediately respond to a request for comment. Spotify’s [...]

  • Ted Sarandos Milestone Award PGA

    Netflix Leader Ted Sarandos Plans Broader Creative Push for the Future

    Ted Sarandos, who has helped to upend the way audiences receive and consume entertainment as Netflix’s chief content officer, will be honored with the Milestone Award at the 31st annual Producers Guild Awards on Jan. 18. Game-changers including Steven Spielberg, Sherry Lansing, Robert Iger, Jeffrey Katzenberg and Ron Meyer have previously received the recognition, and [...]

  • peacock-ads-NBCU

    NBCU's Peacock Marks Media's Latest Try to Connect Consumers, Commercials

    In an era when consumers feel more empowered to avoid TV commercials, NBCUniversal is the latest media company to try to get them to bring ads back into their TV lives. One of the key selling points of big streaming-video services like Netflix and Disney Plus is that subscribers don’t have to endure the commercial [...]

More From Our Brands

Access exclusive content