×
You will be redirected back to your article in seconds

Netflix Taps Disney’s Christie Fleischer as Head of Consumer Products

Netflix is stepping up its merchandising game with the hiring of Christie Fleischer as global head of consumer products.

Fleischer joins Netflix from the Walt Disney Co., where she was most recently head of merchandise for parks, experiences and consumer products. In that role, she led Disney’s global business focused on product strategy, product development, creative, sourcing, supply chain, and logistics across the company’s parks and resorts, Disney Stores, and licensing divisions.

Prior to her head of merchandise role, Fleischer was SVP of retail and merchandise for Disney Parks & Resorts where she oversaw merchandise product strategy, product development, planning, visual merchandising, store design, supply chain and logistics. Before joining Disney in 2007, she worked in merchandise-management roles at Warnaco and American Pacific Enterprises.

At Netflix, she oversees retail and licensee partnerships, publishing, interactive games, merchandising and experiential events, leading a team focusing on developing the consumer-products portfolio across all categories for Netflix’s original TV series and films. Based in L.A., Fleischer officially started on Sept. 4.

“Christie brings a wealth of experience and creativity from the consumer products world,” Kelly Bennett, Netflix’s chief marketing officer, said in announcing her hire. “She has helped to build some of the world’s most beloved brands and we’re thrilled that she will join us to give our fans more opportunities to interact with Netflix in new and exciting ways.”

Fleischer commented, “With the amazing series and films being developed on a global scale, we have the opportunity to truly revolutionize the way people engage with the characters and shows they love. With the creative freedom offered here and the global audience, there’s a huge opportunity to deliver a best-in-class experience for people wherever they are.”

Fleischer holds an MBA from USC’s Marshall School of Business and a bachelor’s degree from West Chester University in Pennsylvania.

More Digital

  • Nancy Pelosi

    Facebook on Defensive Over Fake Pelosi Video

    Facebook faced growing criticism this week over its decision not to remove a video that was doctored to suggest that House Speaker Nancy Pelosi was intoxicated during a recent public event. The video, which has been viewed more than 2.5 million times, had been slowed down notably, giving the impression that Pelosi was slurring her [...]

  • Little-Black-Mirror-Maia-Mitchell

    Netflix Launching 'Little Black Mirror' Video Series Starring Maia Mitchell, Lele Pons, Rudy Mancuso, Juanpa Zurita and More

    To promote next month’s premiere of “Black Mirror” season 5, Netflix is launching a short video series — “Little Black Mirror,” with a cast that includes an ensemble of Latinx social-media stars. The three “mini-stories,” aimed at Spanish-speaking audiences, are inspired by the tech-dystopian universe of Charlie Brooker and Annabel Jones’ anthology series. “Little Black [...]

  • Twitter

    Twitter Permanently Bans Anti-Trump Krassenstein Brothers, Who Deny They Broke Platform's Rules

    Twitter permanently suspended the accounts of Ed and Brian Krassenstein — progressive political activists famous for trolling Donald Trump and his supporters — with the company alleging the brothers used bogus accounts to amplify their reach on the platform. “The Twitter Rules apply to everyone,” a Twitter rep said in a statement. “Operating multiple fake [...]

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

More From Our Brands

Access exclusive content