×
You will be redirected back to your article in seconds

Netflix App Revenue Soared 90% in Q2, Pulling in an Estimated $244 Million

App spending across Apple App Store and Google Play increased 23% in third quarter, per Sensor Tower

Netflix has dramatically upped its revenue haul through smartphones. For the third quarter in a row, the streamer had the No. 1 grossing non-game mobile app worldwide in Q3 2018, generating around $243.7 million across both Apple’s App Store and Google Play, according to research firm Sensor Tower.

That’s up about 90% year over year, from Netflix’s gross of approximately $128.4 million worldwide across the App Store and Google Play in the third quarter of 2017. For the most recent quarter, most of Netflix’s new mobile users came from the U.S., Brazil, and India, per Sensor Tower’s estimates.

Netflix’s mobile boom is all the more impressive considering that as of May 2018, Google Play billing for Netflix is no longer available to new or rejoining customers. That suggest much of the growth for Netflix on mobile has come through Apple, which takes a 30% cut of subscription revenue from app partners for the first 12 months, and then 15% in subsequent years.

Netflix led other paid apps and those with in-app subscriptions in revenue, with IAC’s Tinder coming in No 2, followed by Tencent Video, iQIYI, Pandora and YouTube.

Overall, global consumer spending on the App Store and Google Play totaled $18.2 billion during the third quarter, up 23% from the year-ago quarter, according to Sensor Tower. Apple’s App Store widened its lead over Google Play, as the App Store earned $12 billion during Q3 — nearly 93% more than Google Play, and representing the biggest revenue disparity since at least 2014 between the two platforms.

In terms of number of downloads, Facebook again topped the global chart with four of the top five apps for Q3 — WhatsApp at No. 1, Messenger at No. 2, Facebook at No. 3 and Instagram at No. 5. Bytedance’s social-video app TikTok, which the company merged with Musical.ly in August, took the No. 4 spot worldwide, marking 15% growth quarter-over-quarter and 440% year-over-year.

Spending on mobile games rose 14.9% in the quarter, to $13.8 billion, representing 76% of all app revenue worldwide across both App Store and Google Play.

Top-grossing game apps were again led by titles from Asia, with Tencent’s “MOBA Honor of Kings” retaining the No. 1 spot across all apps worldwide. Niantic’s “Pokémon Go” was the top-ranked Western-made game by revenue, while Epic Games’ “Fortnite” ranked at No. 9 — despite its lack of availability on Google Play.

Downloads of mobile games grew 2.2% year-over-year last quarter to total 9.5 billion on the two platforms. Google Play saw 76% of those, with 7.2 billion downloads in the period, according to Sensor Tower.

More Gaming

  • Arc System Works and WayForward Revive

    Arc System Works and WayForward Revive Classic 'River City' IP

    Notable fighting game developer Arc System Works is teaming up with “Shantae and the Pirate’s Curse” developer WayForward to create a brand-new game based on the classic “River City” intellectual property, they announced on Friday. The new project is called “River City Girls.” While the two studios won’t release full details about the project until [...]

  • Panthers Schedule Promo References a Slew

    Panthers Schedule Promo References a Slew of Video Games

    The Carolina Panthers’ released its 2019 schedule promotion video on Wednesday, which makes callbacks to classic games, like “Pitfall” and “Oregon Trail” among other games, shared via YouTube. The Carolina Panthers are a professional football team in the National Football League (NFL). The team is based in Charlotte, North Carolina. The promo video shows various [...]

  • Gearbox CEO Defends Epic Games Store

    Gearbox CEO Defends Epic Games Store and 'Borderlands 3' Exclusivity

    Earlier this month, developer Gearbox Software revealed the PC version of its anticipated co-op shooter “Borderlands 3” is coming exclusively to the Epic Games Store. This created some blowback from fans who prefer Valve’s digital storefront Steam. Gearbox founder and CEO Randy Pitchford defending the decision in a lengthy Twitter thread on Saturday (helpfully recreated [...]

  • Inside the Music of Netflix's 'Ingress:

    Inside the Music of Netflix's 'Ingress: The Animation' (EXCLUSIVE)

    “Ingress: The Animation” hit last fall in Japan, but the global release doesn’t hit Netflix until April 30, fortunately, it’s bringing a little something new to the show based on Niantic’s other popular video game. The global version of the show will feature a new musical score created by Jacob Yoffee (“Free Meek,” “Andi Mack”). [...]

  • Vic Mignogna

    Vic Mignogna Sues Funimation, Other Voice Actors for Defamation

    Vic Mignogna, known for voicing Broly in the “Dragon Ball” series of games, films, and tv shows, filed a lawsuit claiming defamation and other charges against Funimation and other voice actors on Thursday, according to public court documents. Fellow Funimation voice actors Monica Rial and Jamie Marchi, along with Rial’s fiance Ronald Toye, are also [...]

  • South Korea's FTC Reviewing In-Game Purchase

    South Korea's FTC Reviewing In-Game Purchase Clauses

    The Fair Trade Commission in South Korea will conduct a review of game companies’ consumer practices and thus contacted 10 companies, including Nexon, Blizzard, and Riot Games, on Friday, according to The Korea Herald. The Fair Trade Commission (FTC) is concerned with in-game purchases in PC and mobile games. In particular, one concern is the [...]

  • 'Pokémon Go' Dev Niantic Accepting City

    'Pokémon Go' Dev Niantic Accepting City Submissions for Live Events

    Fans of games like “Pokémon Go” and “Ingress Prime” can now nominate their favorite cities to potentially host a live event in 2020, developer Niantic announced on Thursday. Submissions are now open on Niantic’s website. Anyone can submit an official city nomination between now and Oct. 1, including players, parks departments, tourism boards, and local [...]

More From Our Brands

Access exclusive content