×

Netflix Orders Docu-Series on Anitta, Brazilian Music and Social Star, From Shots Studios (EXCLUSIVE)

Anitta, currently Brazil’s biggest pop star and social-media personality, will be the subject of a Netflix original unscripted series set to debut globally in 2018.

“Vai Anitta” (“Go Anitta”) promises “unrestricted and uncensored” access to the 25-year-old international superstar, going behind the scenes at her shows in Brazil and traveling around the world, following her interactions with fans on social media, and providing a glimpse into her personal life. The series will be produced for Netflix by Shots Studios CEO and co-founder John Shahidi, who manages the Brazilian singer.

The singer-songwriter-digital-influencer has had three chart-topping albums released by Warner Music Brasil, with hit singles including “Downtown” — the first song by a Brazilian artist to be featured on the Spotify’s Top 20 — “Paradinha” and “Vai Malandra.” She’s worked with music figures from around the world including Major Lazer, Iggy Azalea, J Balvin, Alesso, Poo Bear, and Maluma. In 2016, Anitta sang with Brazilian artists Gilberto Gil and Caetano Veloso in the Olympic Summer Games opening ceremony in Rio de Janeiro.

Anitta (born Larissa de Macedo Machado) also has the largest social-media following of any woman in Brazil: She has 29.4 million Instagram followers, 9.2 million YouTube subscribers, 12.6 million Facebook followers and 7.3 million Twitter followers, in addition to 13 million monthly Spotify listeners. She’s repped by WME.

For Netflix, “Via Anitta” is another sign of its global content strategy — in this case, it’s betting that the popular singer has appeal not just in Brazil and Latin America but worldwide.

The series marks Shots Studios’ first pact with Netflix. The L.A.-based production and management company was founded by brothers Sam and John Shahidi. The company’s talent roster includes social stars Lele Pons, Rudy Mancuso, Anwar Jibawi, and Hannah Stocking and Swedish DJ Alesso.

Netflix Brasil tweeted about the upcoming Anitta docu-series Thursday:

More TV

  • AMERICAN HORROR STORY: 1984 -- Pictured:

    'American Horror Story' Recap: Who Survived to See the 'Red Dawn'?

    SPOILER ALERT: Do not read if you have not yet watched “Red Dawn,” the fifth episode of “American Horror Story: 1984.” After five episodes, “American Horror Story: 1984” is moving onto another day within the story. The sun finally came up in “Red Dawn,” but not every would-be counselor at Camp Redwood survived to see it. [...]

  • TV News Roundup: 'Sesame Street' Sets

    TV News Roundup: 'Sesame Street' Sets 50th Anniversary Special

    In today’s TV news roundup, Sesame Workshop announced a premiere date for “Sesame Street’s Historic 50th Anniversary Celebration” and “Brave New World” adds Sophie McIntosh. CASTING New Zealand actress Sophie McIntosh has been cast in USA Network’s “Brave New World” series, Variety has learned exclusively. She will play the recurring role of Jane, and joins a cast [...]

  • HBO Max Adds Three Execs to

    HBO Max Adds Three Execs to Drama Team

    HBO Max is continuing its spate of executive hires. The nascent WarnerMedia streamer has now tapped Roberto Alcantara, Chika Chukudebelu and Mark Tuohy to all be vice presidents in the drama department. The announcement was made by Joey Chavez, EVP of original drama at HBO Max, to whom they will all report. Chavez and his [...]

  • STRANGER THINGS

    'Stranger Things 3' Is Most-Watched Season to Date, Netflix Says

    The Upside Down delivered upside for Netflix in the third quarter: “Stranger Things” season 3 was the most-watched season of the series to date, according to the streamer. In the first four weeks of release, “Stranger Things” season 3 was watched by 64 million member households, Netflix said in the Q3 letter to shareholders. The [...]

  • HBO Max - WarnerMedia

    HBO Max Orders LGBTQ Movement Docuseries From Scout Productions, Jim Parsons, Greg Berlanti

    HBO Max has commissioned a four-part docuseries on the history of the LGBTQ+ movement. Titled “Equal,” the series will explore the true stories of leaders and activists of the movement. Each hour-long episode will feature interviews, reenactments, and never before seen footage. The series hails from Warner Horizon Unscripted Television. “We are extremely proud to [...]

More From Our Brands

Access exclusive content