×
You will be redirected back to your article in seconds

Netflix Orders Docu-Series on Anitta, Brazilian Music and Social Star, From Shots Studios (EXCLUSIVE)

Anitta, currently Brazil’s biggest pop star and social-media personality, will be the subject of a Netflix original unscripted series set to debut globally in 2018.

“Vai Anitta” (“Go Anitta”) promises “unrestricted and uncensored” access to the 25-year-old international superstar, going behind the scenes at her shows in Brazil and traveling around the world, following her interactions with fans on social media, and providing a glimpse into her personal life. The series will be produced for Netflix by Shots Studios CEO and co-founder John Shahidi, who manages the Brazilian singer.

The singer-songwriter-digital-influencer has had three chart-topping albums released by Warner Music Brasil, with hit singles including “Downtown” — the first song by a Brazilian artist to be featured on the Spotify’s Top 20 — “Paradinha” and “Vai Malandra.” She’s worked with music figures from around the world including Major Lazer, Iggy Azalea, J Balvin, Alesso, Poo Bear, and Maluma. In 2016, Anitta sang with Brazilian artists Gilberto Gil and Caetano Veloso in the Olympic Summer Games opening ceremony in Rio de Janeiro.

Anitta (born Larissa de Macedo Machado) also has the largest social-media following of any woman in Brazil: She has 29.4 million Instagram followers, 9.2 million YouTube subscribers, 12.6 million Facebook followers and 7.3 million Twitter followers, in addition to 13 million monthly Spotify listeners. She’s repped by WME.

For Netflix, “Via Anitta” is another sign of its global content strategy — in this case, it’s betting that the popular singer has appeal not just in Brazil and Latin America but worldwide.

The series marks Shots Studios’ first pact with Netflix. The L.A.-based production and management company was founded by brothers Sam and John Shahidi. The company’s talent roster includes social stars Lele Pons, Rudy Mancuso, Anwar Jibawi, and Hannah Stocking and Swedish DJ Alesso.

Netflix Brasil tweeted about the upcoming Anitta docu-series Thursday:

More TV

  • 'Good Talk with Anthony Jeselnik' Renewed

    'Good Talk with Anthony Jeselnik' Renewed for Season 2 at Comedy Central

    Anthony Jeselnik and tongue-in-cheek interviews are coming back. The comedian’s Comedy Central show “Good Talk with Anthony Jeselnik” has been renewed for an eight-episode second season at the ViacomCBS-owned network. Season 1 of the series premiered in Sept., with each episode featuring an interview with one of Anthony’s friends, who happen to be some of the [...]

  • peabody awards

    Peabody Awards Add Six New Members to Board of Directors

    The organization that administers the Peabody Awards has announced six new members joining its board of directors, five on the East Coast, one on the West. The five members joining the East Coast board are journalist and producer Soledad O’Brien, NPR senior vice president of news and editorial director Nancy Barnes, Univision Communications executive vice president [...]

  • When They See Us Netflix

    SAG Award TV Nominations Make Up for Golden Globes' Mistakes

    Leave it to the Screen Actors Guild Awards to clean up the Golden Globes’ mess earlier this week. TV performers and shows that were inexplicably missing when the Hollywood Foreign Press announced their nominees on Monday were given their due when SAG announced its picks on Wednesday morning. Most notably, “When They See Us” star [...]

  • quibi

    Quibi Orders Gaming Thriller ‘Curs_r’ From Anton, Stigma, Ridley Scott

    Quibi has greenlit the development of “Curs_r,” a gaming drama series executive produced by Anton, Stigma Films and Ridley Scott. The series will be directed by Toby Meakins (“Bite Size Horror”) and is written by Simon Allen (“The Watch,” “Das Boot,” “The Musketeers”). Matthew James Wilkinson (“Yesterday,” “Amulet”) is producing. The series centers on the [...]

  • TV Ratings: 'The Masked Singer' Chopped

    TV Ratings: 'The Masked Singer' Chopped Down to Series Low

    As the tree was felled on “The Masked Singer” last night, so were the Fox series’ TV ratings. The singing competition scored a series low 1.6 rating among adults 18-49 and was watched by 5.8 million total viewers, dropping 11% from last week’s previous low of 1.8 and 6.6 million viewers. “The Moodys” had more [...]

  • Susie Banikarim - Vice News

    Vice News Hires Susie Banikarim to Head Newsgathering Operations (EXCLUSIVE)

    Susie Banikarim, a journalist with nearly two decades of experience in digital and TV news, is joining Vice News as one of its top editorial execs. Vice Media Group tapped Banikarim as executive VP and global head of newsgathering for Vice News, a newly created role. She will be based out of Vice’s Brooklyn headquarters [...]

  • Universal Music U.K. Poaches BBC’s Alice

    Universal Music Poaches BBC’s Alice Webb to Run Eagle Rock

    Alice Webb is moving from the BBC to Eagle Rock, the Universal Music U.K.-backed producer and distributor of music programming. Webb has held several senior roles in a 15-year career at the BBC including head of its kids unit and COO of its BBC North division, overseeing the relocation of key departments from London to [...]

More From Our Brands

Access exclusive content