×
You will be redirected back to your article in seconds

Netflix Eats Up 15% of All Internet Downstream Traffic Worldwide (Study)

Amazon Prime consumes more bandwidth than YouTube in Americas region: Sandvine report

Netflix remains the 800-pound gorilla of the streaming world: Video from the service consumes a significant 15% of all internet bandwidth globally, the most of any single application.

That’s according to the latest Global Internet Phenomena Report from Sandvine, a vendor of bandwidth-management systems. Netflix was followed by HTTP media streams, representing 13.1% of all downstream traffic; YouTube (11.4%); web browsing (7.8%); and MPEG transport streams (4.4%).

In the Americas, Netflix grabs an even bigger slice of the bandwidth pie, accounting for 19.1% of total downstream traffic. Here’s an interesting wrinkle: In this Americas, Amazon Prime Video consumes more data (7.7% of downstream traffic) than YouTube (7.5%), per Sandvine.

During peak evening hours, Netflix usage can spike as high as 40% of all downstream traffic on some wireline operator networks in the Americas, per the study, which remains consistent with past studies Sandvine has conducted.

Netflix’s dominant share of internet bandwidth usage is even more impressive considering that its video encoding is more efficient than any other major internet video provider, according to Sandvine. In other words, Netflix would represent an even larger portion of internet-data consumption if its compression algorithms were less efficient.

Worldwide, video is 57.7% of the total volume of downstream traffic on the internet, followed by web (17.0%), gaming (7.8%) and social media (5.1%). Other categories include content marketplaces like iTunes and Google Play (4.6%), file sharing (2.8%), and audio streaming (1.0%), according to the Sandvine report.

Looking at video as a category, Netflix represents of 26.6% downstream video traffic worldwide. Regionally, Netflix gobbles up 30.7% in the Americas. In EMEA (Europe, Middle East and Africa), YouTube takes top share of downstream video traffic (30.4%) followed by Netflix (23.1%), while in the Asia-Pacific region web-based video streaming is No. 1 (29.2%) followed by Facebook video (17.7%).

The data Sandvine uses to compile its Global Internet Phenomena Report comes from more than 150 service-provider customers globally, representing 2.1 billion subscribers. The Canadian company, based in Waterloo, Ontario, noted that the report doesn’t include significant data from China or India.

Global Video Streaming Traffic Share

Netflix 26.6%
HTTP media stream 24.4%
YouTube 21.3%
Raw MPEG transport stream 8.0%
Amazon Prime Video 5.7%
Twitch 3.5%
Facebook video 3.4%
Openload 0.8%
Sky Go 0.5%
Hulu 0.4%

Source: Sandvine Global Internet Phenomena Report, October 2018

More Digital

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Gay Chorus Deep South

    Why Airbnb Produced Documentary 'Gay Chorus Deep South,' Its First-Ever Film (EXCLUSIVE)

    The latest player to hit the film-festival circuit may be a bit unexpected: Airbnb, the travel-accommodations booking marketplace, developed, financed and produced documentary film “Gay Chorus Deep South,” set to premiere at the 2019 Tribeca Film Festival on April 29. It’s the company’s very first feature film. Directed by David Charles Rodrigues, “Gay Chorus Deep [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

  • Ben Silbermann, Evan Sharp. Pinterest co-founder

    Pinterest Shares Up Close to 29% on IPO Day

    Shares of the social pinning service Pinterest closed at $24.45 — 28.6% above their IPO price — on the company’s first day at the New York Stock Exchange Thursday as investors were looking to get in on the latest tech listing. Pinterest’s shares opened at $23.75, 25% above the IPO pricing of $19 per share, [...]

  • Netflix Logo

    Netflix to Open Production Hub in New York City Encompassing 100,000 Square Feet

    Netflix plans to open a new production and office facility in Manhattan — which will provide up to $100 million in investments to New York City and result in hundreds of new jobs, according to New York State Gov. Andrew M. Cuomo. Netflix’s new corporate offices in the Big Apple will take up 100,000 square [...]

  • MoviePass card

    MoviePass Has Lost Over 90% of Its Subscribers in Less Than a Year (Report)

    MoviePass users apparently hit the exits en masse after it scaled back the number of movies users could see each month: The flailing cinema-subscription provider has seen its subscriber rolls plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report. The numbers were reported [...]

  • The Nashville, Tenn. downtown area and

    Nashville City Council Sides With Songwriters Against Streamers’ CRB Appeal

    Nashville city leaders have sided against the streaming services Amazon, Spotify, Google and SiriusXM/Pandora in the appeal of the Copyright Royalty Board’s decision that would give songwriters a pay raise. The Nashville Metro Council adopted the resolution as part of its consent agenda earlier this week, although the move is “purely symbolic” and the streamers [...]

More From Our Brands

Access exclusive content