NBCUniversal, Google Partner Partner on 10 Multi-Episode VR Productions (EXCLUSIVE)

NBCUniversal has partnered with Google to produce and distribute original 360-degree video and 180VR video content for properties like “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire. Altogether, the partnership will result in at least 10 multi-episode VR productions.

“We are constantly looking for opportunities to bring consumers new ways to experience content from across the NBCUniversal portfolio,” said NBCUniversal Digital Enterprises executive vice president Ron Lamprecht. “We look forward to working with Google and YouTube on more collaborations like this in the future.”

“NBCUniversal’s networks and shows have a proven track record of high-quality storytelling that audiences can’t get enough of,” added Google VR & AR business & operations vice president Amit Singh. “Bringing them to VR lets fans connect with that content in a whole new way.”

The collaboration between the two companies began in earnest in January, and resulted among other things in a few 360-degree videos for Saturday Night Live, featuring stars like Natalie Portman, Will Ferrell and Kevin Hart. On Monday, the broadcaster released two new videos featuring Bravo reality TV star Lisa Vanderpump and the cast of “Vanderpump Rules.”

These videos were produced with Jump, Google’s 360-degree video capture and production platform. Jump automatically combines the individual videos of a 17-camera video rig in the cloud, doing away with the need for any manual stitching in the production process.

NBCUniversal also recently began to shoot videos in VR180, a relatively new  format spearheaded by YouTube that combines 180-degree video with 3D when watched with a compatible VR headset.

In addition to these VR productions, NBCUniversal is also exploring producing augmented reality (AR) content in partnership with Google, Variety has learned from a source familiar with the deal. Google announced its mobile AR technology ARCore last summer, and began making it available to hundreds of millions of Android phones in February. Adding AR to the mix could help NBCUniversal reach much bigger audiences and revenue potential.

Said Lamprecht: “We look forward to working with Google and YouTube on more collaborations like this in the future.”

More Digital

  • Disney Cycles VR Short Film

    Disney Animation's First VR Film, 'Cycles,' Set to Premiere

    NBCUniversal has partnered with Google to produce and distribute original 360-degree video and 180VR video content for properties like “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire. Altogether, the partnership will result in at least 10 multi-episode VR productions. “We are constantly looking for opportunities to bring consumers new ways to experience content from across the […]

  • Beta Film Boards ‘The Pier,’ from

    Beta Film Boards ‘The Pier,’ from ‘Casa de Papel’ Creator Alex Pina

    NBCUniversal has partnered with Google to produce and distribute original 360-degree video and 180VR video content for properties like “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire. Altogether, the partnership will result in at least 10 multi-episode VR productions. “We are constantly looking for opportunities to bring consumers new ways to experience content from across the […]

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    NBCUniversal has partnered with Google to produce and distribute original 360-degree video and 180VR video content for properties like “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire. Altogether, the partnership will result in at least 10 multi-episode VR productions. “We are constantly looking for opportunities to bring consumers new ways to experience content from across the […]

  • Empty movie theater

    AMC Theatres Teams With Facebook for Movie Ticket Purchases

    NBCUniversal has partnered with Google to produce and distribute original 360-degree video and 180VR video content for properties like “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire. Altogether, the partnership will result in at least 10 multi-episode VR productions. “We are constantly looking for opportunities to bring consumers new ways to experience content from across the […]

  • VUDU logo

    Walmart Eyes Q4 Launch of Vudu-Branded Service to Rival Netflix (EXCLUSIVE)

    NBCUniversal has partnered with Google to produce and distribute original 360-degree video and 180VR video content for properties like “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire. Altogether, the partnership will result in at least 10 multi-episode VR productions. “We are constantly looking for opportunities to bring consumers new ways to experience content from across the […]

  • Marc Hustvedt - Fine Brothers Entertainment

    Marc Hustvedt, Formerly CEO of Above Average, Joins FBE (EXCLUSIVE)

    NBCUniversal has partnered with Google to produce and distribute original 360-degree video and 180VR video content for properties like “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire. Altogether, the partnership will result in at least 10 multi-episode VR productions. “We are constantly looking for opportunities to bring consumers new ways to experience content from across the […]

  • Walter Cronkite Media Broadband

    Rebooting Walter Cronkite: Broadcast News Rushes to Broadband

    NBCUniversal has partnered with Google to produce and distribute original 360-degree video and 180VR video content for properties like “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire. Altogether, the partnership will result in at least 10 multi-episode VR productions. “We are constantly looking for opportunities to bring consumers new ways to experience content from across the […]

More From Our Brands

Access exclusive content