×
You will be redirected back to your article in seconds

NBC News Unveils ‘Summer Season’ of Digital Programs Connected to ‘Today’

Thanks to streaming digital video, NBC’s “Today” doesn’t have to end once Savannah Guthrie, Hoda Kotb, Megyn Kelly and Kathie Lee Gifford have signed off for the morning.

NBC News plans to launch eight new streaming-video programs related to the NBC morning-news franchise, the latest signal of the Comcast-owned unit’s digital ambitions. NBC News has indicated it hopes to launch a streaming-video offering by the end of 2018 that will place the company alongside other traditional media outlets moving full-bore into broadband-delivered news and information.

“The goal is to expand the ‘Today” brand across all hours of the day and, more to the point, across all screens,” says Ashley Parrish, executive producer for Today’ Digital and vice president of strategic content for NBC News Group, in an interview.

New streaming-video programs under the “Today” imprimatur will be made available through Today.com, the “Today” YouTube channel and on Today-branded apps served on Amazon Fire TV, Apple TV and Roku.

The shows include: “Cold Cuts with Al Roker,”a new program centered on cooking and celebrity interviews;  “Donna Off-Air,” a returning segment featuring “Today” contributor Donna Farizan as she sits with celebrities after their “Today” appearance for an extended chat; “Get It Together,: a new show featuring contributor Anna De Souza sharing life hacks; “Test Drive,:” a returning program in which “Today” editors test  lifestyle fads;  “The Check Out,” a new series in which producer Courtney Gisriel tests trending products; “The Upside,” a new show focused on good news and heartwarming features; “Walk in My Shoes,” a returning series that puts a spotlight on overcoming a life challenge;  and “Why I Love My,” a returning series in which celebrities share how they find confidence and embrace surprising parts of themselves.

The series are expected to run throughout the summer and early fall.

NBC News hopes to ramp up distribution of content associated with “Today” that “is not coming from those four hours”of linear TV associated with the show said Parrish.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content