×
You will be redirected back to your article in seconds

NBC News Unveils ‘Summer Season’ of Digital Programs Connected to ‘Today’

Thanks to streaming digital video, NBC’s “Today” doesn’t have to end once Savannah Guthrie, Hoda Kotb, Megyn Kelly and Kathie Lee Gifford have signed off for the morning.

NBC News plans to launch eight new streaming-video programs related to the NBC morning-news franchise, the latest signal of the Comcast-owned unit’s digital ambitions. NBC News has indicated it hopes to launch a streaming-video offering by the end of 2018 that will place the company alongside other traditional media outlets moving full-bore into broadband-delivered news and information.

“The goal is to expand the ‘Today” brand across all hours of the day and, more to the point, across all screens,” says Ashley Parrish, executive producer for Today’ Digital and vice president of strategic content for NBC News Group, in an interview.

New streaming-video programs under the “Today” imprimatur will be made available through Today.com, the “Today” YouTube channel and on Today-branded apps served on Amazon Fire TV, Apple TV and Roku.

The shows include: “Cold Cuts with Al Roker,”a new program centered on cooking and celebrity interviews;  “Donna Off-Air,” a returning segment featuring “Today” contributor Donna Farizan as she sits with celebrities after their “Today” appearance for an extended chat; “Get It Together,: a new show featuring contributor Anna De Souza sharing life hacks; “Test Drive,:” a returning program in which “Today” editors test  lifestyle fads;  “The Check Out,” a new series in which producer Courtney Gisriel tests trending products; “The Upside,” a new show focused on good news and heartwarming features; “Walk in My Shoes,” a returning series that puts a spotlight on overcoming a life challenge;  and “Why I Love My,” a returning series in which celebrities share how they find confidence and embrace surprising parts of themselves.

The series are expected to run throughout the summer and early fall.

NBC News hopes to ramp up distribution of content associated with “Today” that “is not coming from those four hours”of linear TV associated with the show said Parrish.

More Digital

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

  • A Look at Wevr's & Dreamscape

    How Wevr & Dreamscape Immersive Reinvented ‘The Blu’ for Location-Based VR

    When HTC first introduced its Vive virtual reality (VR) headset in April of 2016, “The Blu” quickly became one of the most talked-about launch titles: With its ability to transport viewers onto the deck of a sunken ship, and face-to-face with a giant 80-foot whale, it offered viewers a deeply moving experience of presence and [...]

  • Jingle Punks Jingle Player

    Jingle Punks at 10: How the Production Music Platform's Player Works

    Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in “Reservoir Dogs” or “Starbucks” generates suggestions. Queries are monitored “so if there isn’t an exact match, we’ll suggest [...]

More From Our Brands

Access exclusive content