×
You will be redirected back to your article in seconds

NBC News Unveils ‘Summer Season’ of Digital Programs Connected to ‘Today’

Thanks to streaming digital video, NBC’s “Today” doesn’t have to end once Savannah Guthrie, Hoda Kotb, Megyn Kelly and Kathie Lee Gifford have signed off for the morning.

NBC News plans to launch eight new streaming-video programs related to the NBC morning-news franchise, the latest signal of the Comcast-owned unit’s digital ambitions. NBC News has indicated it hopes to launch a streaming-video offering by the end of 2018 that will place the company alongside other traditional media outlets moving full-bore into broadband-delivered news and information.

“The goal is to expand the ‘Today” brand across all hours of the day and, more to the point, across all screens,” says Ashley Parrish, executive producer for Today’ Digital and vice president of strategic content for NBC News Group, in an interview.

New streaming-video programs under the “Today” imprimatur will be made available through Today.com, the “Today” YouTube channel and on Today-branded apps served on Amazon Fire TV, Apple TV and Roku.

The shows include: “Cold Cuts with Al Roker,”a new program centered on cooking and celebrity interviews;  “Donna Off-Air,” a returning segment featuring “Today” contributor Donna Farizan as she sits with celebrities after their “Today” appearance for an extended chat; “Get It Together,: a new show featuring contributor Anna De Souza sharing life hacks; “Test Drive,:” a returning program in which “Today” editors test  lifestyle fads;  “The Check Out,” a new series in which producer Courtney Gisriel tests trending products; “The Upside,” a new show focused on good news and heartwarming features; “Walk in My Shoes,” a returning series that puts a spotlight on overcoming a life challenge;  and “Why I Love My,” a returning series in which celebrities share how they find confidence and embrace surprising parts of themselves.

The series are expected to run throughout the summer and early fall.

NBC News hopes to ramp up distribution of content associated with “Today” that “is not coming from those four hours”of linear TV associated with the show said Parrish.

More Digital

  • eOne Names Bill Wilson Senior VP

    eOne Names Bill Wilson Senior VP

    Entertainment One (“eOne”) has tapped Bill Wilson as Senior Vice President Digital Operations and Innovation, Music, the company announced today. Wilson will oversee all aspects of digital strategy across the company’s music business, including label service, talent management, music publishing and live entertainment, according to the announcement.  Wilson will be based in New York City and [...]

  • Jennifer Kaytin Robinson Someone Great

    'Someone Great' Director Jennifer Kaytin Robinson on Reimagining the Rom-Com

    Jennifer Kaytin Robinson, creator of the MTV series “Sweet/Vicious,” recently made her feature debut with “Someone Great,”  now streaming on Netflix. The film follows three friends as they navigate relationships and work in New York City.  Here, the writer-director opens up on reimagining the rom-com, and women changing the face of Hollywood. The three young [...]

  • Hulu-Logo

    Comcast Mulling Sale of Hulu Stake to Disney (Report)

    Comcast is holding talks with Disney to see if they can hammer out a deal to sell Comcast’s one-third stake in Hulu to the Mouse House — which would give Disney full control over Hulu, CNBC reported. The report comes a little over a week after AT&T sold its 9.5% stake in Hulu to the [...]

  • Cox Cable Testing a Form of

    Cox Cable Testing Gamer Network Service to Reduce Lag

    UPDATED: Cox Cable is testing a new “Elite Gamer Service” that is designed to speed up connections between gamers and games, but which the company says doesn’t prioritize internet use. The service began testing in Arizona this week and Cox tells Variety it plans to run the test for about three weeks. The $15 a [...]

  • Angie-Nwandu-The-Shade-Room

    The Shade Room, a Top Instagram Celebrity and Gossip Publisher, Unveils First Slate of Original Series (EXCLUSIVE)

    The Shade Room, a top Instagram-based media publisher focused on black culture, entertainment and celebrity gossip, is launching three new original series on the social platform. The five-year-old venture, the brainchild of entrepreneur Angelica Nwandu, runs one of the most highly engaged accounts on Instagram: @TheShadeRoom, which has 15.3 million followers (referred to as “Roommates”), [...]

More From Our Brands

Access exclusive content