×
You will be redirected back to your article in seconds

NASCAR’s Bubba Wallace Docu-Series Coming to Facebook Watch

Facebook inked a deal with NASCAR to for an eight-episode docu-series about driver Darrell “Bubba” Wallace Jr., giving racing fans a behind-the-scenes look at his historic run in the sport.

On Sunday, Feb. 18, Wallace will become the first African-American since 1969 to drive in the Daytona 500.

Ahead of the race, the first episode in the original series, “Behind the Wall: Bubba Wallace,” will post on Thursday, Feb. 15 on the Facebook Watch show page for the series (at facebook.com/behindthewallbubbawallace). Two episodes will air per day from Thursday through Saturday, while the series’ final two episodes will be available after the Daytona 500 next week.

Facebook is paying NASCAR for rights to distribute the series. It’s part of the social giant’s initiative with Watch to pull more premium content into the platform — to get Facebook’s 2 billion-plus users to spend more time watching TV-like episodic programming, so it can serve higher-value ads.

As the docu-series plays out, Wallace plans to interact with fans live on Facebook. “It’s been wild to have this entire journey documented leading into the Daytona 500,” Wallace said in a prepared statement. “It’s cool to finally see it all come together. I’ve watched a few episodes and it’s awesome.

The eight-part series was produced by NASCAR Productions in association with NASCAR Digital Media. It chronicles Wallace’s road to the Daytona International Speedway, from his earliest racing days to his debut in the Monster Energy NASCAR Cup Series as the new full-time driver of the No. 43 Chevrolet Camaro ZL1 for Richard Petty Motorsports.

Prior to graduating to NASCAR’s top series, Wallace competed in the NASCAR Xfinity Series. In October 2013, he won the NASCAR Camping World Truck Series race at Martinsville Speedway to become the first African-American driver to win a NASCAR national series race since NASCAR Hall of Fame driver Wendell Scott in 1963.

The 60th annual Daytona 500 will be run Sunday, Feb. 18, with coverage starting at 2:30 p.m. ET. It will be broadcast live on Fox, MRN and SiriusXM NASCAR Radio (channel 90), with additional coverage on NASCAR.com.

More Digital

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

  • Joslyn Davis, Lily-Marston - Shared Media

    Clevver’s Joslyn Davis, Lily Marston Launch Their Own YouTube Media Venture (EXCLUSIVE)

    Here’s the latest chapter in the saga of Clevver, the entertainment/lifestyle YouTube network marooned by the shuttering of former parent Defy Media and subsequently snapped up by Hearst Magazines. Two of the principal creatives behind Clevver — Joslyn Davis and Lily Marston — together with Clevver Media co-founder Jorge Maldonado have launched Shared Media, their [...]

  • Money-Diaries-Refinery29

    Refinery29 to Produce Interactive Series Funded by Eko (EXCLUSIVE)

    Refinery29 has been bitten by the “Bandersnatch” bug. The millennial-female-focused digital media and entertainment company inked a pact with Eko, an interactive-video platform developer whose backers include Walmart, to produce several “choose-your-own-adventure”-style series based on Refinery29 content properties. The companies have started development on their first project: an interactive scripted adaptation of Refinery29’s popular “Money [...]

  • Dan Howell

    YouTube Star Dan Howell Comes Out as Gay: 'It Gets So Much Better'

    It’s Pride Month, and popular YouTube vlogger Dan Howell had a message for fans that he’d been working on for a year: “Basically, I’m Gay,” he shared in a video Thursday. In the 45-minute video, Howell discussed coming to terms with his sexual orientation and his thoughts on labels that people use to define themselves [...]

  • Netflix Expands Korean Content Commitment

    Netflix Expands Korean Content Commitment as Industry Deepens

    Global streaming giant, Netflix is expanding its involvement in the Korean film and TV industries by greenlighting several new shows and renewing others. “When we started three years ago, we had a high degree of confidence that Korean drama would work well in Asia, but we had no internal metrics of our own,” Korean content [...]

  • Instagram Logo

    Instagram Outage: Facebook’s Photo Sharing Service Went Down For Multiple Hours

    Instagram faced another major outage Thursday afternoon, with users from around the world reporting that they weren’t able to access Facebook’s photo sharing service via its app and website. An Instagram spokesperson told Variety around 5pm PT that the issue had been resolved: “Earlier today, a technical issue caused some people to have trouble accessing [...]

More From Our Brands

Access exclusive content