×
You will be redirected back to your article in seconds

Musical.ly Is Going Away: Users to Be Shifted to Bytedance’s TikTok Video App

It’s the end of the road for Musical.ly, the short-form video app that grew to more than 100 million active monthly users since its 2014 launch — and spawned its own digital stars and passionate creator community of “Musers.”

As of Thursday (Aug. 2), the Musical.ly app is no longer available. Users will be migrated to TikTok, a similar short-form video-sharing app from Chinese internet giant Bytedance. The move to consolidate Musical.ly’s audience with TikTok comes after Bytedance closed the acquisition of Musical.ly in November 2017 in a deal reportedly worth up to $1 billion.

Existing Musical.ly user accounts, content and followers will automatically move to the new TikTok app, according to the company. Bytedance says TikTok has 500 million active monthly users worldwide, and the company concluded it made sense to merge Musical.ly and TikTok under one roof.

In June, Musical.ly shut down Live.ly, its live-streaming companion app, and encouraged users to switch to Cheetah Mobile’s LiveMe, a similar app in which Bytedance had committed invested $50 million in funding.

Musical.ly started life as an app that let users record themselves lip-syncing along to songs and audio clips. It gained a large following, mostly in the U.S., with a user base skewing toward tween and teenage girls. In an update a year ago, Musical.ly tried to broaden the app’s feature set to try to widen its appeal as a social-video platform; it also had struck content partnerships with Viacom, NBCUniversal and Hearst Magazines Digital Media to produce original short-form series for Musical.ly.

According to Bytedance, the upgraded TikTok app incorporates the most popular elements of both TikTok and Musical.ly apps. It includes a feed that highlights content from a users’ community and features a personalized video recommendations based on viewing preferences.

“Combining musical.ly and TikTok is a natural fit given the shared mission of both experiences — to create a community where everyone can be a creator,” Alex Zhu, co-founder of Musical.ly and senior VP of TikTok, said in a statement.

Bytedance said TikTok will launch a series of new creator programs to provide technical support, performance insights and guidance on growth strategy.

Upcoming features planned for TikTok will include: a “reaction” feature that allows users to react to friends’ videos; enhanced creative tools like interactive gesture filters and “fun-house mirror camera effects”; and greenscreen-like background effects.

TikTok is available via Apple’s App Store and Google Play. Existing musical.ly users will automatically upgrade to TikTok when they update the current app.

TikTok is based in L.A., with offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. Musical.ly’s head of North American operations, Alex Hofmann, left the company in January after the Bytedance deal.

Here’s a video showing TikTok in action:

More Digital

  • Morning Show Apple

    Golden Globe Noms: 'The Morning Show' Turns Apple TV Plus Into a Kudos Contender

    “Euphoric” was the word to describe the atmosphere around the Apple TV Plus offices in Culver City, Calif., on Monday morning as staffers awoke to the news that the fledgling service’s cornerstone drama series, “The Morning Show,” had landed three major Golden Globe Award nominations. Apple Worldwide Video had exactly two employees — heads Jamie [...]

  • Game of Thrones Avengers Endgame

    'Game of Thrones,' 'Avengers: Endgame' Among Most Popular Tweets of 2019

    Twitter released its top-trending topics and tweets of 2019 with “Game of Thrones,” “Avengers: Endgame,” and actor Tom Holland commanding the most tweets in the TV, movies, and actors categories. BTS holds both the No. 1 spot in the most-tweeted-about musicians category and the second-most-retweeted tweet worldwide. Since its release in June, a video of [...]

  • Portugal's Cristiano Ronaldo celebrates his side's

    Canal Plus, beIN Sports In Exclusive Talks For Distribution Deal

    Vivendi-owned pay-TV banner Canal Plus Group and the global network beIN Sports have started exclusive talks to sign a five-year exclusive distribution and sub-licensing deal in France. The two companies previously tried to forge a partnership in 2016 but it was denied by France’s anti-trust board. Under the proposed deal, Canal Plus would distribute all [...]

  • NBCUniversal Peacock

    Comcast to Spend $2 Billion on NBCU's Peacock Streaming Service in First Two Years

    Comcast expects to pump $2 billion into NBCUniversal’s Peacock streaming service in aggregate over 2020 and 2021, while the company is projecting it will not be profitable for the first five years, according to CFO Mike Cavanagh. Cavanagh, who provided the details Monday at UBS’s Global TMT Conference in New York City, tried to put [...]

  • Watcher Entertainment - Steven Lim, Ryan

    Ex-BuzzFeed Video Staffers Launch Watcher Entertainment Digital Studio (EXCLUSIVE)

    UPDATED: After building their careers as internet personalities at BuzzFeed, the creators and hosts of three of the company’s biggest shows — Steven Lim, Ryan Bergara and Shane Madej — have formed their own digital-video venture. They quit BuzzFeed earlier this year and founded L.A.-based Watcher Entertainment, with the trio looking to get full creative [...]

  • 25. Oktober 2019, Berlin, Deutschland, JustWatch[Foto:

    Streaming Guide JustWatch Acquires Video Search Engine GoWatchIt (EXCLUSIVE)

    Berlin-based streaming guide JustWatch has acquired media search engine GoWatchIt from Plexus Entertainment, and is using the acquisition to open up its first office in New York. Terms of the deal, which was stock- and cash-based, haven’t been disclosed. GoWatchIt founder and CEO David Larkin will join JustWatch as its new senior vice president of [...]

  • CBS Joins Open AP Audience-Targeting Alliance

    CBS Joins Open AP Audience-Targeting Alliance

    “Young Sheldon” leads CBS’ Thursday-night schedule. Soon it may help to lead advertisers to a new way of placing their commercials. CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging advertising practice known as “audience buying.” Open AP works to give advertisers a way to buy impressions from particular types of [...]

More From Our Brands

Access exclusive content