×
You will be redirected back to your article in seconds

Matt Trotta Exits BuzzFeed to Join Playbuzz as North America GM

Matt Trotta is jumping from one buzz to another: The former BuzzFeed senior VP of agency strategy has joined interactive-content startup Playbuzz as GM of North America.

In the role, Trotta will oversee U.S. sales, business development and operations for New York-based Playbuzz, whose investors include Disney. The company’s offerings include interactive branded-content solutions for marketers and engagement-based solutions for publishers.

Prior to joining BuzzFeed in 2011, Trotta spent four years at Federated Media, most recently as director of East Coast sales, and before that worked at Turner Broadcasting in different digital research and sales roles.

Playbuzz’s marketing clients include Netflix, Unilever, Universal and Brita. The company distributes branded content across a network of tens of thousands of publishers, which include ESPN, CBS, Time and Turner, and its publishing partners also use the Playbuzz platform to create visual-first, data-driven editorial content.

“We are excited to have Matt on board, bringing his passion for storytelling and ability to identify future market trends and key industry pain points, to our U.S. partners,” Tom Pachys, co-founder and COO of Playbuzz, said in announcing Trotta’s hire.

Trotta commented, “As GM of North America, I look forward to building upon the existing solutions to ensure the industry understands the value of interactive, data-driven stories that users are compelled to engage with rather than avoid.”

According to a Nielsen study in April 2018 commissioned by the company, Playbuzz-powered branded stories attracted an average brand lift of 91% and found that its solutions also achieved a 29-fold lift in perception and seven-fold lift in intent to purchase than the global norm.

Playbuzz was founded in 2012 by Pachys and Shaul Olmert. The company has raised $66 million in funding to date, including a $35 milion round of strategic funding led by Viola Group with participation from existing investors Saban Ventures, Disney, 83North, Carmel Ventures and Firstime. In January 2018, Playbuzz named Rob Norman, former global chief digital officer at GroupM, to its board of directors.

Popular on Variety

More Digital

  • Tony Parker159th charity wine auction at

    Tony Parker to Be Ambassador for Game Shakers Awards at Esports BAR Cannes

    Former basketball star and entrepreneur Tony Parker will be the ambassador for the third edition of the Game Shakers Awards during Esports BAR Cannes, the three-day conference hosted by Reed Midem, the organizer of MipTV, Mipcom and Midem. Set to take place Feb. 11, 2020, the Game Shakers Awards is a competitive section bringing together [...]

  • K. Guru Gowrappan - Oath -

    Verizon Is Not Selling HuffPost, Telco's Media Boss Says

    Verizon is not selling HuffPost, according to Verizon Media CEO Guru Gowrappan — who insisted the news and opinion site is central to its content strategy. “We are not selling HuffPost,” said Gowrappan, speaking at the Code Media conference in L.A. Tuesday. “It’s so core to our content… We are focusing on creating good journalism, [...]

  • Disney Kevin Mayer Recode Media

    Disney Streaming Boss Kevin Mayer: App Architecture to Blame for Disney Plus Stumbles

    No, it wasn’t Amazon’s fault that Disney Plus struggled following its launch last week: Disney direct-to-consumer chairman Kevin Mayer told the audience of Recode’s Code Media conference in Los Angeles Tuesday that there really wasn’t anyone to blame but Disney’s own technology. “It had we to do with the way we architected the app,” Mayer [...]

  • Disney-Plus-Logo

    Disney Plus Customer Service Still Experiencing 'High Volume' of Help Inquiries

    Disney Plus got off to a rocky start with widespread technical problems for the streaming service on launch day — and a week later, the company says it’s still seeing a high level of incoming calls from users who are having problems. Disney announced one day after the launch that more than 10 million people [...]

  • The Game Awards

    The Game Awards 2019 Nominees: 'Death Stranding,' 'Control' Lead the Field (Full List)

    The Game Awards 2019 unveiled nominations for this year’s event, led by Hideo Kojima’s epic “Death Stranding” with nine nods and Remedy/505 Games’ “Control” with eight nominations. This year’s Game of the Year nominees, in addition to “Control” and “Death Stranding,” are “Super Smash Bros. Ultimate,” “Resident Evil 2,” “Sekiro: Shadows Die Twice” and “The [...]

  • Roger Lynch Code Media

    Conde Nast CEO Roger Lynch: 'The Jury Is Out' on Apple News Plus

    Conde Nast CEO Roger Lynch told the audience of Recode’s Code Media conference that he hadn’t made up his mind yet about Apple’s news subscription service. “I think the jury is out,” Lynch said, adding that he had inherited Conde Nast’s deal with Apple from his predecessor. “I hope Apple News Plus is wildly successful,” [...]

  • Diego Winburn - Telemundo Snapchat

    Telemundo Launches First Snapchat Show, 'Diego Street Magic'

    NBCUniversal Telemundo Enterprises, looking to tap into Snapchat’s youth-skewing user base, launched its first exclusive show on Snapchat. Telemundo’s 10-episode “Diego Street Magic” features Mexican-American magician Diego Winburn performing magic tricks and illusions on the streets of New York City. After premiering Nov. 19, new episodes will be available Tuesdays and Thursdays through mid-December on [...]

More From Our Brands

Access exclusive content