The 27-year-old creator launched her main Spanish-language YouTube channel, Mariale, in 2010 — seeing the opportunity to reach an underserved Hispanic audience.
Today she’s a cross-cultural digital star, one of the biggest U.S.-based Hispanic YouTube personalities, and currently lives in Los Angeles. She has a fan base of 13.5 million subscribers across her three YouTube channels — Mariale, Mariale SinPatuque (“without makeup”) and the English-language Mar — and has large followings on Instagram (4 million), Facebook (1.8 million) and Twitter (934,000).
Her most popular video on YouTube, with nearly 12 million views: a “roast yourself” challenge in which she makes fun of herself in a music video set to Luis Fonsi’s smash hit “Despacito.” Among Marrero’s other top videos is one from July 2017 documenting her breast-augmentation surgery.
Marrero was nominated in the “Styler del Año” category at the 2017 MTV Latin America Millennial Awards. On her digital channels, she has partnered with brands like SmashBox Cosmetics, Revlon, Bliss, L’Oréal Paris, Lancôme, and TooFaced.
CAA will work to create opportunities for Marrero in all areas, including television, motion pictures, touring, digital distribution and partnerships, endorsements, personal appearances, publishing, and beyond.
Marrero continues to be managed by Kimberly Perplies and Vanessa DelMuro of James Grant Management Inc.