×
You will be redirected back to your article in seconds

Mad Magazine Is Coming to Snapchat on a Daily Basis

Alfred E. Neuman and his gap-toothed, goofy grin are about to get uploaded to Snapchat.

Mad magazine, the 66-year-old humor brand, will bring a daily dose of original content and material curated from its archives to Snap’s mobile app. The content will launch seven days per week starting Sept. 1 and will include GIFs, memes, slide shows, and interactive lists.

Mad magazine is coming to the social and media platform under a pact between Snap, Snapchat’s parent, and DC Entertainment, which owns Mad and its intellectual property. The project is being overseen by John Ficarra, the former Mad senior VP and executive editor who serves as a creative adviser to DC Entertainment, and Peter Girardi, EVP of Blue Ribbon Content, the digital content studio of the Warner Bros. Television Group.

The companies are pitching Mad’s Snapchat content as a reinvention of the magazine’s cheeky and sarcastic brand of humor for today’s Gen Z and millennial audiences.

“We’ll be taking on sports, celebrities, politics, pop culture and anything else in the zeitgeist,” Ficarra said in a statement. “Nothing is off the table because nothing has ever been off the table with Mad.” The deal with Snap “enables us to deploy timely and topical content in real-time and in tandem with breaking news cycles,” Girardi added.

Mad’s content on Snapchat will be in the form of a Publisher Story on the platform. Ads can run in the story, consistent with Snap’s advertising model for such partnerships. The Snap/Mad magazine partnership falls under a global partnership between Time Warner (now AT&T’s WarnerMedia division) and Snap last year.

Ficarra and Girardi are longtime creative partners, most notably having teamed on the “Mad” animated series for Cartoon Network from 2010-13. Meanwhile, Girardi studied in college under Harvey Kurtzman, Mad magazine’s first editor-in-chief.

“We can’t wait to see the classic work of iconic artists like Al Jaffee and Sergio Aragones and beloved franchises like Spy vs Spy reimagined for Snapchat,” Sean Mills, head of original content for Snap, said in a statement.

More Digital

  • Sam-Colby-The-Graveyard

    YouTube’s Sam and Colby Unveil ‘The Graveyard’ Paranormal Series Set in London

    Sam and Colby, YouTube’s favorite DIY paranormal investigators, headed to the U.K. for their next big ghost-hunting project. The duo today released the trailer for “The Graveyard,” a four-part docu-series shot in The Langham – by legend, London’s most haunted hotel – and an abandoned church graveyard. The project is their first international expedition. The [...]

  • Santos Dumont

    Mipcom: International TV Output Picture Changing for U.S. Majors

    The global import-export strategies of the U.S. majors are in flux as the world’s major content companies gather this week in Cannes for the annual Mipcom market and conference. Disney, WarnerMedia and the other handful of media conglomerates that control the vast majority of the U.S. market are in the midst of a radical transition [...]

  • Babylon Berlin

    ITV-Backed Streamer Cirkus to Launch European Drama Service Kritic (EXCLUSIVE)

    SVOD outfit Cirkus is expanding with Kritic, a new service programmed with premium non-English-language drama. The first launch will be in Sweden in December and feature big-ticket shows such as “Babylon Berlin” from Germany and “Gomorrah” from Italy. Cirkus has established itself in the Nordics and German-speaking territories. Kritic will roll out in Sweden before [...]

  • Mama K's Tesm 4

    Time Travel, Child Hosts, Diversity Build in Kids Shows, Says Glance Study

    CANNES —  More or less the only thing that hasn’t changed in Avril Blondelot’s MipJunior presentation of Kids Audience Successes Around the Globe was Blondelot herself. As well as, which she began by reporting, that “Alvin and the Chipmunks,” “SpongeBob SquarePants” and “Miraculous Ladybug” – in that order – still dominate the rankings for the [...]

  • Activision Blizzard

    Activision Blizzard Stock Recovers From Hong Kong Fallout

    Activision Blizzard saw its stock recover Friday despite continued backlash over its decision to punish a “Hearthstone” player for publicly siding with Hong Kong’s pro-democracy protesters. The company’s share price was up more than 2% Friday, closing at $54.82. Activision had been in the spotlight ever since Ng Wai Chung, a player of its “Hearthstone” [...]

  • Mixer Co-Founders Leave Microsoft's Twitch Competitor

    Microsoft’s Mixer Streaming Service Loses Its Two Co-Founders

    Microsoft’s Twitch competitor Mixer has lots its two co-founders: Both Matt Salsamendi and James J. Boehm, who co-founded the startup that eventually became Mixer in 2011, have both left the company over the past 2 weeks. The departure comes just a few weeks after Mixer poached famed video game streamer Ninja from Amazon’s Twitch. Salsamendi [...]

  • Trump-Twitch-channel

    Donald Trump Is Now on Amazon's Twitch Streaming Service

    Donald Trump has joined Twitch, the game-focused live-streaming service, apparently in an effort to widen his unfiltered 2020 reelection messaging as the embattled U.S. president faces a fast-moving impeachment inquiry. Trump’s first Twitch broadcast was from his campaign rally Thursday in Minneapolis, where among other targets he lashed out at Rep. Ilhan Omar (D-Minn.), Somali [...]

More From Our Brands

Access exclusive content