×

Looney Tunes Battle Game on Deck From Warner Bros., Scopely

Get ready to do battle with Bugs Bunny, Daffy Duck, Wile E. Coyote, Yosemite Sam, Tweety Bird and other Looney Tunes characters — complete with plummeting ACME anvils, exploding presents, and giant space lasers.

Mobile game “Looney Tunes: World of Mayhem,” slated to be released this fall, will bring together more 70 characters from WB’s Looney Tunes franchise to wage prank-combat and cause other mischief. In the role-playing game, users collect and battle with characters that have ridiculous, unique abilities to fight against each other in different game modes. Players also can build personalized “Toon Towns” in the app.

The game is being published by Scopely under a pact with Warner Bros. Interactive Entertainment, and it’s developed in partnership with Brazil’s Aquiris Game Studio.

“The Looney Tunes are literally timeless, and the originators of over-the-top, animated slapstick comedy,” said Tim O’Brien, Scopely’s chief revenue officer. “‘World of Mayhem’ perfectly integrates that trademark contemporary humor into a mobile experience that gamers of all levels can pick up and play, while offering the deep multiplayer RPG combat and builder gameplay that will engage them for months and years.”

For Warner Bros., the deal represents a new avenue to monetize the Looney Tunes intellectual property, and it’s banking on the game having appeal among adults who grew up watching the antics of Bugs Bunny and the rest of the crew.

“Looney Tunes: World of Mayhem” is available for pre-registration on Google Play, and will be available as a free download on both iOS and Android this fall. The free-to-play game will include in-app purchases, which is a typical industry model.

L.A.-based Scopely is now valued at more than $700 million, after it closed a $160 million Series C round. Investors include Revolution Growth, Greycroft Partners, Evolution Media, Greenspring Associates and Horizons Ventures. Hollywood execs who have invested in Scopely include Peter Chernin, Tom Staggs (former COO of Disney) and Paramount CEO Jim Gianopulos.

The company, founded in 2011, has produced several top-grossing games, including “The Walking Dead: Road to Survival,” an RPG based on AMC’s hit TV show; “WWE: Champions,” a puzzle-matching role-playing game; “Wheel of Fortune Free Play”; and “Yahtzee! With Buddies.”

More Gaming

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • Gears 5 - Xbox Game Studios

    'Gears 5' Will Exclude Smoking Depictions After Concerns Raised by Youth Anti-Tobacco Org (EXCLUSIVE)

    “Gears 5,” the forthcoming installment in the “Gears of Wars” third-person shooter game franchise, will be a smoke-free establishment. The game, set for Sept. 10 release, comes from Xbox Game Studios and game developer The Coalition. The decision to remove all smoking references from “Gears 5” came after not-for-profit anti-smoking organization Truth Initiative approached Turner, [...]

  • Amazon Game Studios - Lord of

    Amazon Teams on 'Lord of the Rings'-Prequel Massively Multiplayer Game

    Amazon announced plans for a massively multiplayer online game set in J.R.R. Tokien’s Middle-earth — but in an era well before the events in “The Lord of the Rings.” Amazon Game Studios has teamed with Leyou Technologies, a Hong Kong-based games company. The companies will jointly develop the free-to-play game for PC and console platforms, [...]

  • Nintendo Switch Lite

    Nintendo Launches Switch Lite Handheld-Only Game System for $200

    Nintendo Switch is getting a cheaper, more colorful little sibling: Switch Lite, a device designed specifically to play Nintendo Switch games in handheld mode. The Switch Lite system is set to ship Sept. 20 at a suggested retail price of $199.99 — $100 less than the flagship Switch, which works in both handheld and TV-connected [...]

  • Walter Scopely Strictly Business Podcast

    Listen: How Scopely Turns TV Hits Into Video Game Gold

    “Star Trek,” “The Walking Dead” and “Wheel of Fortune” are more than just iconic TV brands; they’re the intellectual property powering mobile games on course to reach $100 million each. And they’re all produced by Scopely, a Los Angeles-based video game business led by co-CEO Walter Driver, who has made a specialty of adapting from [...]

More From Our Brands

Access exclusive content