×
You will be redirected back to your article in seconds

LiveXLive Wants to Make the ‘SportsCenter’ of Live Music

Live entertainment company LiveXLive wants to make streams of big concerts about a lot more than just the gigs: The Santa Monica-based company is getting ready to unveil a new show format dubbed “LiveZone” at the upcoming Rolling Loud Festival in Los Angeles later this month that will include artist interviews, music news, commentary and more.

Sounds a bit like something you might expect for the TV broadcast of a ballgame? That’s no accident. “We took the playbook from ESPN to apply it to music,” explained LiveXLive chairman and CEO Rob Ellin during a recent interview with Variety, likening the format to a “‘SportsCenter’ for Music.”

Ellin said that the company had been working for around 4 years on building a social live music platform. And a year ago, LiveXLive acquired the struggling music streaming platform Slacker, which has since grown to 600,000 paying subscribers, and over 1.2 million monthly active users.

The company is now working on combining live events with the on-demand programming Slacker is offering. In its fiscal 2019, LiveXLive plans to stream 27 concerts to audiences around the globe. And in addition to those live streams, the company also plans to produce original live- and on-demand programming, including “LiveZone.”

The first episode of “Livezone” will be streamed from the Rolling Loud Festival in Los Angeles on December 14, and mix on-stage with backstage footage as well as a dedicated newsroom and in-crowd coverage. “You’re gonna have that olympic experience,” Ellin said. “It’s gonna be a unique proposition.”

LiveXLive is a publicly traded subsidiary ofLiveXLive Media, Inc.. It currently has a market capitalization of $285 million, and generated just $8 million in revenue during its most recent fiscal quarter, with a net loss of $10.3 million.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content