×
You will be redirected back to your article in seconds

Internet TV Services Get Big Boost From World Cup

Internet-based TV services like Sling TV and DirecTV Now have seen an influx of new customers thanks to the World Cup, if new app download numbers from app intelligence specialist Sensor Tower are any indication. First-time downloads of the five leading internet TV services grew by 77 percent during the first week of the World Cup, Sensor Tower is set to report Tuesday.

The biggest winner of the World Cup is unsurprisingly fubo TV, which bills itself as a sports-centric skinny bundle. First-time downloads for fubo’s app grew by 713 percent during week one of the World Cup, according to Sensor Tower. Before the tournament started, fubo saw an estimated average of 38,000 app installs every week. Once the Cup was underway, that number jumped to an estimated 309,000 installs.

CREDIT: Courtesy of Sensor Tower

YouTube TV grew its number of new downloads by 98 percent, with DirecTV NOW adding 44 percent. Hulu saw the smallest percentage increase, growing its download numbers by just 18 percent, according to sensor Tower estimates.

That’s likely due to the fact that Hulu is offering its live TV service through the same app as its on-demand tier, which means that many of those downloaders may not have been looking for live TV programming at all. Additionally, some of Hulu’s existing on-demand subscribers may have decided to add live TV specifically for the World Cup, which also wouldn’t show up in any first-time app download data.

Sensor Tower also saw download numbers for TV network apps that stream the World Cup go up significantly. The Fox Sports app saw a 95-fold increase in downloads, climbing from an estimated average of 12,600 installs per week to 1.2 million installs during the first week of the World Cup. Telemundo Desportes En Vivo even jumped from an average of 5,400 installs per week to 2.4 million new installs between June 14 and 20, according to Sensor Tower.

Those numbers echo a similar rise in streaming app downloads observed by fellow app intelligence outlet App Annie, which reported last week that the Fox Sports app had become the third-most-downloaded app on Apple’s U.S. app store last week.

Update: 9:45pm: This post was updated with a clarification on the Hulu data provided by Sensor Tower.

More Digital

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019. The streaming device maker told investors Thursday that it projects to generate between $1 billion and $1.025 billion this year. Roku made this announcement as part of its Q4 earnings release, which showed that it exceeded the market’s expectations for the holiday quarter. The company reported [...]

  • Vice Media

    Vice Media Taps Joe Simon as Chief Technology Officer (EXCLUSIVE)

    Joe Simon has been tapped as chief technology officer at Vice Media. The newly created role will include oversight of data analytics, engineering, information technology, media operations, media technology, post production, and systems management. Prior to Vice, Simon spent three years as Encompass Digital Media’s chief operating officer. Previously he held the chief technology officer [...]

  • att_logo

    AT&T Suspends YouTube Ad Spending as Boycott Over 'Pedophilia' Videos Scandal Widens

    AT&T, one month after it thought it was safe to advertise on YouTube again, said it is pulling all advertising spending from the world’s biggest video platform. The telco joins a boycott by marketers alarmed by the discovery that a secret group of child predators has been using YouTube to make sexual comments about kids. [...]

  • VR Pop-Up Opens Doors in Manhattan

    Future of Storytelling Pop-Up VR Arcade Is Coming to Manhattan

    Manhattan is getting a location-based virtual reality (VR) pop-up, courtesy of Future of Storytelling: The temporary Story Arcade will open its doors in the Starrett-Lehigh building this coming Saturday, and host a number of VR experiences, including Felix & Paul Studio’s “Traveling While Black,” Fable’s “Wolves in the Walls” and MWM Interactive’s immersive theater VR [...]

  • Amy Winehouse

    Amy Winehouse Hologram Tour Canceled Over 'Challenges and Sensitivities'

    Amy Winehouse will not be “Back to Black” in a holographic live tour after all. The late British singer, who died in 2011, was to be featured in a stage show slated to launch near the end of 2019. But the producer of the show, BASE Hologram, has indefinitely postponed plans for the Winehouse show, [...]

  • Jennifer Lopez

    Jennifer Lopez Joins TikTok App to Promote NBC's 'World of Dance'

    Jennifer Lopez is the latest celebrity to hop on TikTok, the short-form video app owned by Chinese internet giant ByteDance — more proof of the app’s growing traction, and reflective of media companies’ desire to reach its young-skewing base. Lopez had a very specific aim: to get fans excited about “World of Dance,” the NBC [...]

  • HTC Vive Announces Focus Plus VR

    HTC Vive Announces Focus Plus VR Headset With Dual 6DoF Controllers

    HTC Vive revealed its latest standalone virtual reality headset on Thursday. The Vive Focus Plus upgrades the company’s existing headset by incorporating dual six-degrees-of-freedom (6DoF) controllers, promising users the same freedom as PC VR devices. Adding the second controller will also make it easier for developers to port existing PC VR content, while making it [...]

More From Our Brands

Access exclusive content