×
You will be redirected back to your article in seconds

Lawrence Jackson Joins NBC News’ ‘Stay Tuned’ on Snapchat

NBC News said it had hired former “TRL” host Lawrence Jackson as the newest co-host of “Stay Tuned,” its twice-daily news show on Snapchat, an expansion of the hosts assigned to the program.

NBC News launched the short newscast – it lasts just two to three minutes – in July, a bid to stretch its content from linear TV to social media. “Stay Tuned” was billed as Snapchat’s first daily show and it represented a new bid by  a traditional news purveyor to find relevant ways of reaching  a rising generation more prone than ever to seek out information and entertainment from non-traditional screens.

Jackson will join Gadi Schwartz and Savannah Sellers on the show. He arrives as NBC seeks to broaden the hosts’ duties, having them do more on-the-ground reporting and delivering more dispatches from the field.

NBC News says the program typically reaches more than 25 million unique monthly viewers and that nearly half of the “Stay Tuned” audience watches more than three times per week. Three-quarters of the audience is under 25 years of age.

Jackson has also worked as a host for Revolt TV, the music cable network launched by Sean “Diddy” Combs. Originally from Spring Valley, NY, Lawrence is a graduate from the S.I. Newhouse School of Public Communications with a degree in broadcast journalism.

Popular on Variety

 

More Digital

  • Boris Johnson Grants China's Huawei Limited

    Boris Johnson Grants China's Huawei Limited Role in Britain's 5G Network

    The British government, led by Prime Minister Boris Johnson, has defied pressure from President Trump’s administration and decided to allow Chinese tech giant Huawei to supply equipment for its 5G network. However, Huawei will not be allowed to provide equipment to “sensitive parts” of the network, known as the core. Additionally, it will only be [...]

  • ICM Partners

    ICM Partners Promotes Six Agents to Partner Status

    ICM Partners has promoted six agents to partner status. ICM’s partner class of 2020 features four women and two men drawn from disciplines across the agency: Courtny Catzel (Non-Scripted), Di Glazer (Theater), Shade Grant (Non-Scripted), Andrea Johnson (Concerts), Craig Shapiro (Talent) and Howie Tanenbaum (TV). The promotions bring the number of partners at ICM to [...]

  • Podcast Company Meet Cute Raises $3

    Shari Redstone's Advancit Capital Among Investors in Podcast Company Meet Cute (EXCLUSIVE)

    Meet Cute, a New York-based podcast company that focuses on romantic comedies, has secured more than $3 million in funding from a group of investors, including Shari Redstone’s Advancit Capital and venture capital firm Union Square Ventures. Meet Cute CEO Naomi Shah did not disclose the exact dollar amounts from each company, but revealed that [...]

  • Pluto TV Grows U.K. Offering With

    Pluto TV Grows U.K. Offering With 'Made in Britain' and 'Brit-pocalypse' Channels

    ViacomCBS’s Pluto TV streaming service is expanding its U.K. offering with new channels dedicated to British film and TV fare and cataclysmic miniseries. Pluto TV Made in Britain is a 24/7 channel showcasing film and TV favorites, documentaries and celebrity shows. From momentous periods in British history to stories of pop icons, athletes, famous criminals and the royal [...]

  • Disney Myth A Frozen Tale

    ‘Frozen 2’-Inspired VR Film ‘Myth’ Creates Beautifully Immersive ‘Fairy Tale Within a Fairy Tale’

    With “Myth: A Frozen Tale,” Disney Animation has crafted a visually stunning virtual-reality short film — a project that flexes its VR muscles but deftly uses the technology in service of storytelling. Sometimes VR experiences feel like proof-of-concepts straining to justify their 3D settings. “Myth,” by contrast, employs virtual reality so effectively it feels like [...]

  • Logan Paul Ninja Spree

    How Logan Paul and Ninja Helped 'Spree' Cast Capture Influencer Culture Gone Wild

    When it came to depicting the gonzo nature of influencer culture, “Spree” stars Joe Keery and Sasheer Zamata and director Eugene Kotlyarenko did a deep dive into the haves and have-nots of the internet. “Spree,” which premiered Friday at Sundance Film Festival, follows a rideshare driver named Kurt Kunkle (Keery) who will stop at nothing [...]

More From Our Brands

Access exclusive content