×
You will be redirected back to your article in seconds

‘Jurassic World: Fallen Kingdom’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “Jurassic World: Fallen Kingdom.”

The ad for the latest installment in the sci-fi franchise had an estimated media value of $11.93 million through Sunday for a single national ad airing on one network: NBC — during, yes, the Super Bowl. (Spend figures are based on estimates generated from Jan. 29 – Feb. 4. Estimates may be updated after the chart is posted as new information becomes available.) In fact, four out of our top five movie ads had Super Bowl airings.

Jurassic World: Fallen Kingdom” also had the best iSpot Attention Index (140) in the ranking, getting 40% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Behind it in second place: Universal Pictures’ “Skyscraper,” which saw two national ad airings across two networks, with an estimated media value of $8.07 million.

TV ad placements for Lucasfilm’s “Solo: A Star Wars Story” (EMV: $7.8 million), Columbia Pictures’ “Peter Rabbit” ($6.35 million) and Paramount Pictures’ “Mission: Impossible – Fallout” ($5.38 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$8.07M – Skyscraper Super Bowl 2018

Impressions: 70,559,748
Attention Score: 89.55
Attention Index: 67
National Airings: 2
Networks: 2
Most Spend On: NBC
Creative Versions: 2
Est. Lifetime TV Spend: $8.07M
Studio: Universal Pictures
Started Airing: 02/04/18

$7.8M – Solo: A Star Wars Story Super Bowl 2018

Impressions: 64,928,850
Attention Score: 92.03
Attention Index: 87
National Airings: 1
Networks: 1
Most Spend On: NBC
Creative Versions: 1
Est. Lifetime TV Spend: $7.8M
Studio: Lucasfilm
Started Airing: 02/03/18

$6.35M – Peter Rabbit

Impressions: 372,362,593
Attention Score: 91.19
Attention Index: 79
National Airings: 1,184
Networks: 37
Most Spend On: Nick, Comedy Central
Creative Versions: 18
Est. Lifetime TV Spend: $21.94M
Studio: Columbia Pictures
Started Airing: 11/21/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 01/29/2018 and 02/04/2018.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than seven million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

Popular on Variety

More Digital

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

More From Our Brands

Access exclusive content