Titled “Things that lasted longer than #Go90 starter pack,” Legere posted an image depicting, among other things, Korean pop star Psy’s “Gangnam Style” dance, a Microsoft Zune music player, a man bun, Beanie Babies and a selfie stick.
— John Legere (@JohnLegere) June 29, 2018
Verizon announced the closure of Go90 Thursday. The telco had launched the video service in late 2015, and positioned it as an ad-supported mobile-first video service for millennials.
Go90 represented a significant investment for Verizon, as the telco spent hundreds of millions of dollars on exclusive and original content from partners including AwesomenessTV, Complex Networks, Vice Media, New Form and Endemol Shine North America. However, despite these investments, Go90 never really managed to attract a sizeable audience, or enough advertising dollars to warrant continued investments.
Legere’s mockery comes just as T-Mobile is starting to explore a bigger focus on media as well. The telco struck a partnership with Netflix last year to give some of its customers free access to the company’s video streaming service. And in December, T-Mobile acquired cable upstart Layer3, with the declared goal of offering a paid TV service across the U.S.