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Joe Biden Launches Political-Issues Video Series With ATTN: Ahead of 2018 Midterms

Former U.S. VP's 10-episode series "Here's the Deal” to premiere Sept. 12 on Instagram's IGTV

Former Vice President Joe Biden is looking to spur young Americans to vote in the 2018 U.S. midterm elections with an issues-oriented series produced by digital-media startup ATTN:

Biden is hosting the 10-episode short-form series “Here’s the Deal,” which will present his take on a range of issues including health care, jobs, education, and gun violence.

ATTN: and Biden will launch the first episode this Wednesday (Sept. 12) on Instagram’s IGTV, with subsequent installments to be released weekly. After an exclusive 24-hour window on IGTV, episodes will be distributed on Facebook, Twitter, and YouTube across ATTN: and Biden’s accounts.

Biden last week launched his own personal Instagram account (@joebiden) and has amassed 1 million followers.

“These days there’s a lot of fluff and misinformation to distract us from the real issues,” Biden says in a trailer for the new series. “That’s why I am partnering with ATTN: on IGTV to break down the issues we all should be voting on this fall. Not complicated policy wonk language or confusing acronyms — just facts.”

Biden’s “Here’s the Deal” is the first IGTV series hosted by a national U.S. politician. ATTN:, which is financing the production, does not plan to run any ads or sponsor hips with the series.

Matthew Segal, ATTN:’s co-founder, has previously interviewed the 47th Vice President of the United States — who served for eight years under President Obama — and had a relationship with Biden’s team that led to the new project. Segal said in a statement, “We are honored that Vice President Joe Biden has partnered with ATTN: on this series and are excited to take it to IGTV where we can make a real impact with voters that Washington politicians often overlook.”

L.A.-based ATTN:, founded in 2014, has raised about $24 million from investors including Evolution Media Capital, Main Street Advisors, Marc Rowan and Paul Wachter.

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