×
You will be redirected back to your article in seconds

Jane Goodall Joins ‘Wild Immersion’ VR Experience to Promote Conservation

Jane Goodall, whose work was recently featured in the Brett Morgen documentary “Jane,” is pushing the boundaries of wildlife conservation once more, this time by backing a virtual-reality nature reserve.

The Wild Immersion is the brainchild of Adrien Moisson who, having ditched a career in marketing, came up with the VR reserve as part of a wider plan to develop social, economic, and ecological projects with conservation at their core. “I wanted to transport people into the wilds of nature, to captivate people in order to inspire them to take action, to reconnect people with nature with the aim of funding real nature reserves,” he said.

Moisson sought out primatologist Goodall and the institute bearing her name as partners. “Adrien was passionate in saying he has made his money but now he really wanted to focus on conservation and the natural world,” Goodall said. “We first met at Heathrow where I first saw the technology while sitting in the airport. And then after that, the next time was in Paris when he recorded an interview with me.”

Electronics company Lenovo, which has its own Mirage Solo headset that works with the Google Daydream VR platform, is the technology partner. The Wild Immersion team shot footage of animals in the Amazon, Australia, Canada, Colombia, and Sri Lanka. There was also filming in China, where discussions are underway to get the Wild Immersion experience into malls, zoos, and theaters.

Three 12-minute VR experiences emerged from 120 days of filming: Terra, set in tropical ecosystems; Alba, filmed in polar habitats; and Aqua, which goes beneath the waves.

The Wild Immersion team showed off the VR content at the Cannes Film Festival last month. The first films are playing at Forum des images in Paris. A distribution deal is in place with VR specialist Diversion Cinema.

Goodall is the subject of scores of documentaries, but she said that VR takes viewers beyond a regular TV experience and maybe even beats being there in some cases. “It’s totally different, actually, to TV because the animals are walking around. You can turn around him follow them. It’s extraordinary,” she said. “You probably see more than people who go on tours with cars.”

The aim of Wild immersion is to raise funds for five new nature reserves over the next three years. The first parks will be in India and Tanzania.

More Digital

  • Hiccup (Jay Baruchel) and his Night

    ‘How to Train Your Dragon: The Hidden World’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “How to Train Your Dragon: The Hidden World.” Ads placed for the fantasy film had an estimated media value [...]

  • ‘Tomorrow and Thereafter,’ ‘Diane Has the

    MyFrenchFilmFestival Prizes ‘Tomorrow and Thereafter,’ ‘Diane Has the Right Shape’

    Actress-director Noémie Lvovsky’s “Tomorrow And Thereafter,” a heartfelt homage to the director’s own mother, and Fabien Gorgeart’s “Diane Has the Right Shape,” about one woman’s surrogate motherhood, both won big at the 2019 UniFrance MyFrenchFilmFestival which skewed female in its winners and viewership, making particularly notable inroads into South East Asia and Latin America. Opening [...]

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

More From Our Brands

Access exclusive content