×
You will be redirected back to your article in seconds

James Patterson Launching ‘The Chef’ Interactive Fiction on Facebook Messenger

Best-selling author James Patterson is bringing a multimedia, interactive-fiction experience based on his forthcoming thriller “The Chef” exclusively to Facebook Messenger.

Starting Oct. 30, Messengers users will be able to delve into the book’s New Orleans-set storyline and engage with characters, locations and clues via interactive video and sound clips. The book, published by Little Brown and Co., has a release date Feb. 18, 2019.

“Ten years ago, if you told me I’d see one of my novels come to life through scrolling chat bubbles, video and audio content, I would have laughed,” Patterson, who has more than 3.3 million followers on Facebook, said in a statement. “But exploring new ways to connect with fans is important to me and Messenger’s experience for ‘The Chef’ not only makes the story more accessible to readers across new generations, but offers an enticing and thrilling read like never before.”

In “The Chef,” New Orleans police detective Caleb Rooney — who moonlights as the proprietor of the Killer Chef food truck — comes under investigation for a murder he is accused of committing in the line of duty. While fighting the charges, Rooney discovers his city is under threat of attack and he has to follow a trail of clues to stop the would-be terrorists.

More than 1.3 billion people worldwide use Facebook Messenger on a monthly basis. In addition to “The Chef” experience on Messenger, other Facebook content and activations for the book are slated to include: Facebook Live Q&As with Patterson; Instagram profiles for the main characters; and a Facebook group dedicated to “The Chef.”

“It’s very exciting to see an author as renowned as Patterson pushing the limits of his craft to bring new forms of entertainment to his fans,” said Erin Murray Manning, head of influencer partnerships at Facebook, said in a prepared statement.

To access “The Chef” on Facebook Messenger, users must open the mobile app and search for “The Chef by James Patterson” in the search bar. After tapping the icon for “The Chef,” users then tap on “Start Reading” to begin.

More Digital

  • APOS: Applause Sets up India Adaptation of

    APOS: Applause Sets up India Adaptation of BBC's 'Luther' (EXCLUSIVE)

    Indian content producer Applause Entertainment will produce a local version of hit BBC crime drama “Luther.” With “Luther,” Applause will continue its business model of assuming the risk of producing shows, and later offering them to OTT platforms as finished works. Starring Idris Elba, “Luther” is now five seasons old. The Indian adaptation will be [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • philo

    Philo Is Discontinuing Its Cheaper Internet-TV Skinny Bundle for New Customers

    The skinniest virtual pay-TV offering available is going by the wayside. Philo, the over-the-top TV company backed by four cable programmers, is eliminating its super-skinny bundle that offered more than 40 channels for just $16 per month for new customers. It’s more evidence that OTT players are being forced to adjust their pricing and packaging [...]

  • Samsung's Galaxy Fold Launch Delayed After

    Samsung Officially Delays Galaxy Fold Launch

    Samsung has officially delayed the launch of its much-anticipated foldable phone, the Galaxy Fold, after multiple reviewers experienced issues with the device’s screen. The company said in a statement that it would announce a new release data for the device “in the coming weeks.” The Galaxy Fold had first been unveiled at a press event [...]

  • Variety Cord Cutting Placeholder Cable

    Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)

    The pace of cord cutting is continuing to accelerate this year, according to a new Convergence Research Group report, with 4.56 million TV households opting to ditch pay TV. By the end of the year, 34% of U.S. households won’t have a traditional TV subscription, according to the research company’s latest “Battle for the American [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

More From Our Brands

Access exclusive content