×
You will be redirected back to your article in seconds

Model Iskra Lawrence to Host ‘Mirror Challenge’ Docu-Series on Facebook Watch

Iskra Lawrence — international model, Instagram star, and advocate of healthy body self-image — is hosting a documentary series exclusively on Facebook Watch that will explore how people view themselves and how they can change their perspective.

Lawrence’s “The Mirror Challenge,” which comes from digital-media company Defy Media’s women-targeted Clevver brand, will follow people of all shapes and sizes as they bare it all, in some cases literally, on a journey to embrace who they are inside and out. She’s host, co-creator and producer the series.

The five-episode series will premiere on Facebook Watch on Tuesday, June 5, with new episodes rolling out each following week. Each episode — running around 15 minutes — highlights one person’s story and path to self-discovery with the help of Lawrence and her “mirror challenge” techniques. It will be available exclusive on Facebook for a six-month window.

In addition, Defy in August plans to debut “What Your (Blank) Tells Her” on Facebook Watch. From the company’s Smosh comedy brand, the show is hosted by Melanie Iglesias (MTV’s “Girl Code”), in which the actor-comedian-writer-musician-influencer will join the Smosh cast and celebrity guests as they decipher the unspoken language guys send to women through what they do, wear, eat and put out on social media.

Both “The Mirror Challenge” and “What Your (Blank) Tells Her” are executive produced Brandon Rae, Defy Media director of development.

Lawrence, 27, told Variety she has been using the “mirror challenge” approach to help people talk about their self-image issues for several years. After meeting with Clevver execs at VidCon 2017 in Anaheim, Calif., the show was greenlit this year. Shooting for the series took place over five days, featuring a group of three women and two men.

The issues facing “The Mirror Challenge” participants, who were recruited by Clevver after a call for submissions on its social channels, included sexual abuse, eating disorders, bullying and infertility.

“I learnt so much about other people’s experiences and struggles,” Lawrence said. “It was wonderful seeing their growth.”

Lawrence has 4 million followers on Instagram. She was Aerie’s first #AerieReal Role Model, appearing prominently in the lingere brand’s campaigns, which use only un-retouched images. She also was featured in American Eagle’s first airbrush-free campaign in 2017. Lawrence has spoken at numerous events including TEDx, in a talk emphasizing the importance of self-care and the need to reject unrealistic beauty standards.

The English model is repped by New York’s JAG Models and the London’s Models 1. Lawrence and Melanie Iglesias are both repped by talent agency Buchwald.

In “The Mirror Challenge,” Lawrence asks people how they view themselves every single day in their own mirror. As they confront their biggest fears and insecurities about their appearance, Lawrence will provide guidance to them on healing from a range of mental-health disorders.

“We want to create a movement, to encourage people to take the purposeful time to decide how they look at themselves,” Lawrence said.

For Defy’s Clevver, “Mirror Challenge” lines up with the brand’s female-focused uplifting and empowering programming strategy. And, on Facebook Watch, the company’s hope is that fans will engage in the discussion about body-image and other identity issues.

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content