×
You will be redirected back to your article in seconds

Model Iskra Lawrence to Host ‘Mirror Challenge’ Docu-Series on Facebook Watch

Iskra Lawrence — international model, Instagram star, and advocate of healthy body self-image — is hosting a documentary series exclusively on Facebook Watch that will explore how people view themselves and how they can change their perspective.

Lawrence’s “The Mirror Challenge,” which comes from digital-media company Defy Media’s women-targeted Clevver brand, will follow people of all shapes and sizes as they bare it all, in some cases literally, on a journey to embrace who they are inside and out. She’s host, co-creator and producer the series.

The five-episode series will premiere on Facebook Watch on Tuesday, June 5, with new episodes rolling out each following week. Each episode — running around 15 minutes — highlights one person’s story and path to self-discovery with the help of Lawrence and her “mirror challenge” techniques. It will be available exclusive on Facebook for a six-month window.

In addition, Defy in August plans to debut “What Your (Blank) Tells Her” on Facebook Watch. From the company’s Smosh comedy brand, the show is hosted by Melanie Iglesias (MTV’s “Girl Code”), in which the actor-comedian-writer-musician-influencer will join the Smosh cast and celebrity guests as they decipher the unspoken language guys send to women through what they do, wear, eat and put out on social media.

Popular on Variety

Both “The Mirror Challenge” and “What Your (Blank) Tells Her” are executive produced Brandon Rae, Defy Media director of development.

Lawrence, 27, told Variety she has been using the “mirror challenge” approach to help people talk about their self-image issues for several years. After meeting with Clevver execs at VidCon 2017 in Anaheim, Calif., the show was greenlit this year. Shooting for the series took place over five days, featuring a group of three women and two men.

The issues facing “The Mirror Challenge” participants, who were recruited by Clevver after a call for submissions on its social channels, included sexual abuse, eating disorders, bullying and infertility.

“I learnt so much about other people’s experiences and struggles,” Lawrence said. “It was wonderful seeing their growth.”

Lawrence has 4 million followers on Instagram. She was Aerie’s first #AerieReal Role Model, appearing prominently in the lingere brand’s campaigns, which use only un-retouched images. She also was featured in American Eagle’s first airbrush-free campaign in 2017. Lawrence has spoken at numerous events including TEDx, in a talk emphasizing the importance of self-care and the need to reject unrealistic beauty standards.

The English model is repped by New York’s JAG Models and the London’s Models 1. Lawrence and Melanie Iglesias are both repped by talent agency Buchwald.

In “The Mirror Challenge,” Lawrence asks people how they view themselves every single day in their own mirror. As they confront their biggest fears and insecurities about their appearance, Lawrence will provide guidance to them on healing from a range of mental-health disorders.

“We want to create a movement, to encourage people to take the purposeful time to decide how they look at themselves,” Lawrence said.

For Defy’s Clevver, “Mirror Challenge” lines up with the brand’s female-focused uplifting and empowering programming strategy. And, on Facebook Watch, the company’s hope is that fans will engage in the discussion about body-image and other identity issues.

More Digital

  • Rakuten TV Preps New AVOD Channels

    Rakuten TV Preps New AVOD Channels and Originals for 2020 (EXCLUSIVE)

    Rakuten TV has garnered 10 million views on its free on-demand service since its launch in October. The streamer’s CEO, Jacinto Roca, told Variety that, buoyed by the early AVOD success, it will launch a suite of new channels and original shows on the ad-supported service in 2020. He added that he hopes the free [...]

  • China Spying Technology Tik Tok Placeholder

    TikTok Gains Global Momentum -- but Also Raises Sticky Privacy Questions

    Bay Area rapper Saweetie didn’t intend for “My Type” to come out as a single. But when a clip of the bouncy anthem about desirable (and slightly vulgar) attributes in a partner started to take off on TikTok as part of a social media challenge, it became clear the song would be her defining hit. The [...]

  • Green Day Beat Saber music pack

    Beat Saber Gets Green Day Music Pack, 360-Degree Levels

    Coinciding with Green Day’s performance at the Game Awards, Facebook announced late Thursday that the popular virtual reality game Beat Saber is getting a Green Day music pack. The 6-song pack is slated to go live at midnight, and players will simultaneously get access to Beat Saber’s long-awaited 360-degree gameplay. The Green Day music pack [...]

  • Ghost of Tsushima Trailer

    'Ghost of Tsushima' New Trailer Drops at The Game Awards

    A new full trailer for developer Sucker Punch’s “Ghost of Tsushima” is finally here. The latest substantial footage of the samurai game dropped at The Game Awards Thursday night, marking the first real look at the PS4 exclusive since Sony released a short teaser during its State of Play earlier this week. “Ghost of Tsushima” [...]

  • Ultimate Rivals The Rink - Apple

    Apple Arcade Launches NHL Game That Lets You Put Athletes From Other Sports on the Ice

    Now you can see NBA superstar LeBron James facing off against NHL great Wayne Gretzky in a fast-paced hockey game. In an innovative fantasy mashup for sports gaming fans, Apple Arcade is launching “Ultimate Rivals: The Rink,” a hockey game that lets you pit NHL players against athletes from other sports. The game is available [...]

  • Xbox Series X: Next-Gen Console Revealed

    Microsoft Reveals Next-Gen Console, Xbox Series X, at The Game Awards

    The next-generation Xbox console is officially called the Xbox Series X, and will be released over next year’s holiday season, Microsoft revealed during Thursday night’s The Game Awards. Head of Xbox Phil Spencer took the stage at Los Angeles’ Microsoft Theater to make the big reveal about the project previously known as Project Scarlett, and [...]

  • The Game Awards

    How to Watch the 2019 Game Awards

    The Game Awards will be taking place on Thursday night and, fittingly, there are plenty of ways to stream the event online. The whole show will be streaming live starting at 5:30 p.m. PT/8:30 p.m. ET from Los Angeles’ Microsoft Theater on The Game Awards’ YouTube, Facebook, Twitter and Twitch pages. Additionally, for the first [...]

More From Our Brands

Access exclusive content