×
You will be redirected back to your article in seconds

Instagram Adding Spotify and GoPro Content-Sharing to Stories, Plans to Launch Video Chat

Facebook’s Instagram is letting third parties tap into the social network’s 800 million-plus user base in new ways — including letting Spotify and other apps share directly into Instagram Stories and opening up augmented-reality camera effects to partners.

Instagram also outlined plans for group-based video chats and said it will soon roll out a redesigned version of the app’s Explore section to group posts thematically. The new features are among the passel of announcements coming out of Facebook’s F8 developers conference, which runs May 1-2 in San Jose.

For the first time, Instagram will let apps post content directly into Instagram Stories (a feature that also will be coming to Facebook Stories).

Initial partners include Spotify — so you can share a sticker of songs, playlists or albums to an Instagram Story — and GoPro, to share recent action shots from the GoPro camera app. The Spotify integration will be available to everyone on Instagram starting Tuesday, with Facebook’s integration coming soon along with other third-party partners.

To use use the feature, Instagram users can tap the “share” button in the Spotify or GoPro app and the content is pulled directly into the Instagram camera. From there, they can edit and add to the Story or send it to a friend via direct messaging. Instagram noted that you don’t have to connect your Instagram account to other apps in order to share to Stories.

In another first, Instagram is letting third parties create AR effects for their followers — including face filters and world effects — using Facebook’s Camera Effects Platform. Facebook also is bringing support for third-party AR filters to Facebook Messenger and Facebook Lite apps.

Instagram’s initial AR partners include the National Basketball Assn., Condé Nast’s Vogue, and BuzzFeed, and celebs and influencers Kylie Jenner, Ariana Grande, Jiffpom (an Instagram-famous Pomeranian pooch), Liza Koshy, and Baby Ariel. The AR effects from them will roll out in the coming weeks, and Instagram expects to announce other partners soon.

For example, Instagrammers will be able to try out Kylie Jenner’s favorite lipstick colors in their selfies; add a cloud of hearts and Pomeranians from Jiffpom; or turn any video into an NBA “DunkCam” moment.

On another front, Instagram is testing a group video chat feature, which it plans to roll out globally soon. More than 100 million users watch or stream video on Instagram Live every day, according to the company. But users said they also want to engage in real-time video sessions in smaller, private groups.

With the new video-chat feature, Intagram users must tap the new camera icon at the top of a direct-messaging thread. Users are able to chat one-on-one or with a group, and can minimize the video and continue the chat while looking at other content on Instagram.

In addition, Instagram said it’s redesigning the Explore section of the app, which will roll out over the next few weeks. Content will now organized into “topic channels,” designed to let users browse across their interests, instead of clumping recommended posts in a single view.

More Digital

  • Colin Kroll, HQ Trivia and Vine

    HQ Trivia and Vine Co-Founder Colin Kroll Dies at 35

    Colin Kroll, co-founder of the Vine video app and the HQ Trivia game, was found dead in his Manhattan apartment early Sunday of an apparent drug overdose, according to multiple media reports. He was 35. Police responded to a call by Kroll’s girlfriend early Sunday who was concerned about him and found his body in [...]

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

More From Our Brands

Access exclusive content