×
You will be redirected back to your article in seconds

Instagram Adding Spotify and GoPro Content-Sharing to Stories, Plans to Launch Video Chat

Facebook’s Instagram is letting third parties tap into the social network’s 800 million-plus user base in new ways — including letting Spotify and other apps share directly into Instagram Stories and opening up augmented-reality camera effects to partners.

Instagram also outlined plans for group-based video chats and said it will soon roll out a redesigned version of the app’s Explore section to group posts thematically. The new features are among the passel of announcements coming out of Facebook’s F8 developers conference, which runs May 1-2 in San Jose.

For the first time, Instagram will let apps post content directly into Instagram Stories (a feature that also will be coming to Facebook Stories).

Initial partners include Spotify — so you can share a sticker of songs, playlists or albums to an Instagram Story — and GoPro, to share recent action shots from the GoPro camera app. The Spotify integration will be available to everyone on Instagram starting Tuesday, with Facebook’s integration coming soon along with other third-party partners.

To use use the feature, Instagram users can tap the “share” button in the Spotify or GoPro app and the content is pulled directly into the Instagram camera. From there, they can edit and add to the Story or send it to a friend via direct messaging. Instagram noted that you don’t have to connect your Instagram account to other apps in order to share to Stories.

In another first, Instagram is letting third parties create AR effects for their followers — including face filters and world effects — using Facebook’s Camera Effects Platform. Facebook also is bringing support for third-party AR filters to Facebook Messenger and Facebook Lite apps.

Instagram’s initial AR partners include the National Basketball Assn., Condé Nast’s Vogue, and BuzzFeed, and celebs and influencers Kylie Jenner, Ariana Grande, Jiffpom (an Instagram-famous Pomeranian pooch), Liza Koshy, and Baby Ariel. The AR effects from them will roll out in the coming weeks, and Instagram expects to announce other partners soon.

For example, Instagrammers will be able to try out Kylie Jenner’s favorite lipstick colors in their selfies; add a cloud of hearts and Pomeranians from Jiffpom; or turn any video into an NBA “DunkCam” moment.

On another front, Instagram is testing a group video chat feature, which it plans to roll out globally soon. More than 100 million users watch or stream video on Instagram Live every day, according to the company. But users said they also want to engage in real-time video sessions in smaller, private groups.

With the new video-chat feature, Intagram users must tap the new camera icon at the top of a direct-messaging thread. Users are able to chat one-on-one or with a group, and can minimize the video and continue the chat while looking at other content on Instagram.

In addition, Instagram said it’s redesigning the Explore section of the app, which will roll out over the next few weeks. Content will now organized into “topic channels,” designed to let users browse across their interests, instead of clumping recommended posts in a single view.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Star-Wars-The-Clone-Wars

    Netflix Will Lose Disney's 'Star Wars: The Clone Wars,' James Bond Movies in April 2019

    More Disney content is about to roll off Netflix: The 2008 “Star Wars: The Clone Wars” animated movie as well as six seasons of the subsequent “Clone Wars” series are among the titles set to leave the streaming service next month. According to Netflix, the original Lucasfilm movie along with “Star Wars: The Clone Wars” [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content