×
You will be redirected back to your article in seconds

Influencer-Marketing Startup CreatorIQ Taps Dan Murray as President

Dan Murray, a veteran finance exec whose career includes stints at Comcast/NBCUniversal, Machinima and Fandango, is now heading up the growth strategy for social-influencer marketing firm CreatorIQ as president.

Murray most recently served as CFO at Dollar Shave Club where he helped execute and close the company’s sale to Unilever for $1 billion in August 2017. He will be tasked with leading CreatorIQ’s U.S. and international expansion efforts. Murray has been a board member of CreatorIQ since 2014 and joined as president this past April.

Prior to Dollar Shave Club, Murray served in senior finance positions at including Machinima; NBCUniversal Media, Comcast Interactive Media, Comcast Digital Entertainment, Fandango (acquired by Comcast in 2007), Academy123 (acquired by Discovery in 2006) and Overture Services (acquired by Yahoo in 2003).

“Dan brings strategic vision and a proven track record of scaling businesses. We are excited to have him join our team,” CreatorIQ founder and CEO Igor Vaks said in announcing the hire.

Investors in CreatorIQ, founded in 2014, include Affinity Group, Allen DeBevoise’s Third Wave Digital and Vayner/RSE. DeBevoise is co-founder and former chairman of Machinima, where Murray served as CFO from 2011-14.

“The intersection of social-media audiences and consumer brands trying to authentically reach them creates a multibillion-dollar opportunity,” Murray commented.

CreatorIQ (formerly known as SocialEdge) is based in Culver City, Calif., with offices in New York and Chicago. Customers include Disney, Fox, Univision, Fullscreen, Refinery29, NatGeo, Airbnb, CVS Health, Dell, Edelman and Ralph Lauren.

More Digital

  • Charter Communications logo

    Charter Reaches $174 Million Fraud Settlement on Internet-Throttling Suit

    Charter Communications has agreed to a settlement valued at $174.2 million to resolve a lawsuit alleging the U.S.’s second-biggest cable operator defrauded broadband customers by failing to deliver internet speeds it had promised. According to the terms of the settlement with the New York Attorney General’s Office, Charter will pay $62.5 million in direct refunds to [...]

  • Facebook Logo

    #LogOutFacebook: NAACP Calls for Boycott, Civil Rights Groups Demand Board Changes

    The NAACP is calling on Facebook users to take part in a one-day boycott of the social network this Tuesday to pressure the company to do more against disinformation and racial discrimination. Separately, a coalition of about three dozen social justice groups called on Facebook to remove key executives from its board of directors. The [...]

  • Westworld Season 2 HBO

    Facebook Has Talked With HBO, Showtime and Other Networks but It's Unlikely to Proceed With Pay-TV Idea

    Is Facebook about to become cable TV provider? Don’t bet on it. The social giant has held informal discussions with cable networks including HBO and Showtime Networks about potentially offering subscriptions to their streaming services on Facebook, multiple sources tell Variety, confirming a Recode report last week that first reported the talks. However, Facebook currently [...]

  • Ed Sheeran Shape of You

    Ed Sheeran, Clean Bandit Top Shazam’s 2018 Year-End Lists

    Clean Bandit and Demi Lovato’s song “Solo” was the most-Shazamed song and Ed Sheeran’s “Perfect” was the longest running No. 1 track on the service’s global charts, the company revealed today in its year-end lists. Nicky Jam and J Balvin’s “X” was the No. 2 most-Shazamed song and Calvin Harris & Dua Lipa’s “One Kiss” [...]

  • Remote for Android TV-Based TiVo Device

    TiVo FCC Filing Suggests Android TV Device Coming in Time for CES

    A filing for a new TiVo remote control suggests that the company may be getting ready to show an Android TV-based set-top box at CES in Las Vegas next month. The device likely won’t be sold to end users, but instead ship to TV operators looking to combine TiVo’s DVR capabilities with Google’s TV platform. [...]

  • Telemundo to Launch English-Language Newscast With

    Telemundo to Launch First English-Language Newscast on YouTube (EXCLUSIVE)

    NBCUniversal’s Hispanic broadcaster Telemundo is developing its first English-language newscast in collaboration with YouTube in a bid to tap the burgeoning U.S. Hispanic youth demographic. Borne out of a YouTube grant aimed at awarding journalism projects that “elevate quality journalism, evolve business models to drive sustainable growth, and empower news organizations through technological innovation,” Telemundo News’ [...]

More From Our Brands

Access exclusive content