×
You will be redirected back to your article in seconds

Influencer-Marketing Startup CreatorIQ Taps Dan Murray as President

Dan Murray, a veteran finance exec whose career includes stints at Comcast/NBCUniversal, Machinima and Fandango, is now heading up the growth strategy for social-influencer marketing firm CreatorIQ as president.

Murray most recently served as CFO at Dollar Shave Club where he helped execute and close the company’s sale to Unilever for $1 billion in August 2017. He will be tasked with leading CreatorIQ’s U.S. and international expansion efforts. Murray has been a board member of CreatorIQ since 2014 and joined as president this past April.

Prior to Dollar Shave Club, Murray served in senior finance positions at including Machinima; NBCUniversal Media, Comcast Interactive Media, Comcast Digital Entertainment, Fandango (acquired by Comcast in 2007), Academy123 (acquired by Discovery in 2006) and Overture Services (acquired by Yahoo in 2003).

“Dan brings strategic vision and a proven track record of scaling businesses. We are excited to have him join our team,” CreatorIQ founder and CEO Igor Vaks said in announcing the hire.

Investors in CreatorIQ, founded in 2014, include Affinity Group, Allen DeBevoise’s Third Wave Digital and Vayner/RSE. DeBevoise is co-founder and former chairman of Machinima, where Murray served as CFO from 2011-14.

“The intersection of social-media audiences and consumer brands trying to authentically reach them creates a multibillion-dollar opportunity,” Murray commented.

CreatorIQ (formerly known as SocialEdge) is based in Culver City, Calif., with offices in New York and Chicago. Customers include Disney, Fox, Univision, Fullscreen, Refinery29, NatGeo, Airbnb, CVS Health, Dell, Edelman and Ralph Lauren.

More Digital

  • Martin Kon - YouTube

    YouTube Hires Consultant Martin Kon as VP of Strategy

    Google’s YouTube tapped Martin Kon, who has worked as a tech, media, and telecoms consultant for more than two decades, as VP of strategy. Kon, based at YouTube’s headquarters in San Bruno, Calif., reports to chief business officer Robert Kyncl. Kon will work with YouTube senior execs to help formulate the long-term vision of the [...]

  • Sonos One

    Sonos Sues Competitor Bluesound for Patent Infringement

    Smart speaker maker Sonos has sued Lenbrook Industries, the company behind the audio brand Bluesound, for patent infringement. It’s the second such lawsuit from Sonos against a competitor, which has also been using its patents to gain concessions from the makers of voice assistants. In the lawsuit filed late last week in a California court, [...]

  • tubi tv roku

    Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users

    Ad-supported video service Tubi broke its own audience records in May: Tubi, which positions itself as a free alternative to Netflix, surpassed 20 million monthly active users last month, the company said Monday. The service’s users viewed more than 94 million hours of programming in May, according to Tubi, which also claimed to have brought [...]

  • First Media - Chris Athanassopoulos, Jocelyn

    First Media Names Chris Athanassopoulos CFO, Jocelyn Johnson as SVP of Brand

    First Media, the media company focused on millennial women audiences whose brands include BabyFirst TV, announced two new members of its executive team as it eyes expansion in 2019. Chris Athanassopoulos, previously Twentieth Century Fox’s VP finance for worldwide TV distribution, has joined First Media as its chief finance officer. (First Media’s previous CFO, Karl [...]

  • Chris Thorne - Beats

    Apple's Beats by Dre Taps Chris Thorne as Chief Marketing Officer

    Beats by Dr. Dre, Apple’s audio-products subsidiary, announced Chris Thorne — whose past gigs have included stints at EA and Jessica Alba’s The Honest Co. — as its chief marketing officer. Thorne takes on the CMO role after the departure earlier this year of Jason White, formerly Beats’ EVP and global head of marketing, who [...]

  • 76th ANNUAL GOLDEN GLOBE AWARDS --

    Viacom Partners With Tyler Perry for BET Plus Streaming Service

    Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault. The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be [...]

More From Our Brands

Access exclusive content