×

Quiz Show Streaming Service Set to Launch in the U.K.

A trio of industry stalwarts hope they have identified an SVOD niche and are launching IQTV, a streaming service focused entirely on brainy British quiz shows.

Marc-Antoine d’Halluin, the former boss of global production and distribution group Zodiak, and Rod Henwood, who was at Zodiak and ran Banijay in the U.K., have teamed with former Sky and Lovefilm exec Nick James to launch London-based InQuisiTiVe Media, which is behind the venture. IQTV is scheduled to launch in July.

With existing SVOD services largely focused on drama, InQuisiTiVe is aiming to reach fans of higher-end quiz shows. It has sealed deals with BBC Worldwide, Banijay, and Britain’s Channel 4 for a launch lineup of more than 100 titles, including as “Mastermind,” “The Weakest Link” (pictured), “Countdown,” and “Only Connect.”

“Intelligent quiz shows represent an attractive, untapped genre for a niche SVOD service. They have significant and very loyal audiences, their brands are enduring, their hosts are highly recognizable with a strong social media following,” Henwood said.

“To find a successful niche you need a well-defined proposition so people know what you mean instantly,” Henwood told Variety. “If you say ‘intelligent quiz shows’ people know these will be hard question and answers where the skill, brain, and knowledge elements outstrip luck or prizes.”

The BBC Worldwide deal allows IQTV to refresh its lineup with fresh episodes of the licensed titles. An IQTV app will allow subscribers to play along. “It’s not just watch; it’s watch and play,” Henwood said.

In terms of access to content, the service is a boon for distributors who have traditionally not had a digital home for finished episodes of quiz shows, though reruns of such shows regularly go out on broadcast and cable channels.

The service will launch at a price of £3.49 (about $4.90). Henwood and his partners would ultimately like to extend IQTV beyond the U.K. “We’re interested in developing intelligent quiz show offerings in other markets,” Henwood said. “We want to create a quiz ecology for lovers of the shows and brain games. We think it’s very scalable.” France and Northern Europe are high on the list if the international plans come to fruition.

“The world of niche SVOD is really interesting,” Henwood said. “People tend to default to ‘one day Netflix or Amazon will rule the world,’ but the landscape is much more layered than that, and there is scope for developing verticals that are interesting and cater [to] people’s lifestyle interests or passions.”

More TV

  • Who Died in 'Grey's Anatomy' Season

    How 'Grey's Anatomy' and 'Station 19' Approached Its Crossover Death Count

    SPOILER ALERT: Do not read if you have not yet watched the “Station 19″/”Grey’s Anatomy” crossover that aired Jan. 23. “Station 19” and “Grey’s Anatomy” kicked off the start of their official combined universe with a two-hour block that began with the third season premiere of the former Shondaland series. In the episode entitled “I [...]

  • An IPad is used instead of

    Following Outrage, Discovery Networks Backs Down on Composer Ultimatum

    Discovery Networks, which last month unveiled a new business model that would have all but assured series composers a drastic income drop, has scuttled that plan in response to outrage expressed by the media music community. This means that the shows on Discovery, Animal Planet, HGTV, Food Network and other Discovery-owned platforms, will continue to [...]

  • THE GOOD PLACE -- "Patty" Episode

    'The Good Place' Boss on Reaching the Titular Location, Finding It's a 'Bummer'

    SPOILER ALERT: Do not read if you have not yet watched “Patty,” the penultimate episode of “The Good Place.” The titular good place on Mike Schur’s philosophical comedy “The Good Place” isn’t a literal place at all but instead a state of mind. Sure, after four seasons (50 episodes) the characters on the show did [...]

  • obi wan ewan mcgregor

    Obi-Wan Kenobi Series at Disney Plus Loses Writer, Seeks to Overhaul Scripts

    Pre-production on the Obi-Wan Kenobi-focused TV series in the works at Disney Plus has been put on hold as the streamer and Lucasfilm look to overhaul early scripts and find new writers, sources tell Variety. Hossein Amini had been attached to write. The news follows recent talk that the entire series was being scrapped altogether. [...]

  • Zion Williamson

    Zion Williamson's Pelicans Debut Is a Ratings Slam Dunk

    With ratings in a slump so far this season, the NBA has needed someone to come off the bench and ball out. Cue the New Orleans Pelicans debut of Zion Williamson. The much-heralded number 1 pick from the 2019 draft had sat out the first 44 games of the Pelicans’ season with a knee injury, [...]

  • RuPauls Drag Race

    TV News Roundup: VH1 Announces 'RuPaul's Drag Race' Season 12 Contestants

    In today’s TV news roundup, VH1 revealed the contestants for the upcoming season of “RuPaul’s Drag Race” and the Oprah Winfrey Network renewed several of its unscripted series. CASTING VH1 revealed the 13 queens that will be competing on the 12th season of “RuPaul’s Drag Race” are Aidenn Zhane, Bria, Crystal Methyd, Dahlia Sin, Gigi [...]

More From Our Brands

Access exclusive content