×
You will be redirected back to your article in seconds

iHeartMedia and OZY Media Announce Multiyear, Multiplatform Partnership

iHeartMedia and online news publication OZY Media today announced a creative multiyear partnership. The pact will combine OZY Media’s news and storytelling capabilities with iHeartMedia’s national cross-platform network to reach potentially hundreds of millions of consumers across the country.

Beginning today, OZY stories — which range from politics and culture to technology and sports — will be featured in iHeartMedia’s morning shows across 150 markets in the U.S. The new partnership also includes promotion across iHeartMedia’s multiplatform network including radio, digital, social and live events.

“We are impressed with OZY’s rapid growth, diverse content and versatility across platforms, especially in today’s competitive media landscape,” said Joe Robinson, President of Ventures for iHeartMedia. “We are excited to partner with OZY, and with our massive reach of a quarter of a billion listeners a month across the country, this partnership gives us the opportunity to share even more critical news and information with our diverse audience.”

iHeart and OZY will work together to co-produce iHeartRadio Original podcasts and develop shared revenue opportunities for advertisers. iHeartMedia is the largest publisher of podcasts in the country and its iHeartRadio Podcast Network has more than 630 original shows.

In addition, OZY Media’s hit podcast series “The Thread,” which takes listeners through nearly a century of great American stories, will join iHeartRadio.

“OZY wants to be everywhere you are, so what better company to partner with then iHeartMedia which reaches more than 90 percent of Americans a month” said Carlos Watson, co-founder and CEO of OZY Media.

OZY Media recently announced their third primetime television series with PBS, “Breaking Big,” profiling 12 celebrities and influencers.

 

 

 

More Digital

  • snapchat-logo

    Snapchat Takes Down Porn Lenses, May Start Cat-and-Mouse Game

    Snapchat quickly removed a handful of x-rated augmented reality lenses Tuesday, dealing a blow to efforts by adult entertainment company Naughty America to promote its subscriptions to the service’s users. However, the porn studio may not be quite done with Snapchat just yet, as it is still distributing the source files that allow Snapchat users [...]

  • YouTube logo

    Why YouTube Is Changing the Way It Reports Subscriber Counts

    Within the next three months, YouTube will change the way it publicly displays channel subscriber counts: It will provide only rounded figures instead of actual follower numbers. For example, under the change, T-Series — the Indian music-video channel that recently surpassed PewDiePie to become the most-subscribed independent channel on the platform — would be listed [...]

  • Phillip Eubanks and Marc Hemeon Join

    Phillip Eubanks and Marc Hemeon Join Troy Carter’s Q&A

    Q&A, the music and tech company founded by former Lady Gaga manager and Spotify exec Troy Carter, today announced the appointments of Phillip Eubanks as Chief Operating Officer (pictured above, right) and Marc Hemeon as Head of Design (left). The pair join Carter, J. Erving (Human Re Sources, Atom Factory), Suzy Ryoo (Atom Factory, OMD) [...]

  • Simran Sethi Quits Netflix India Role

    Simran Sethi Quits Netflix India Role

    Simran Sethi, the Los Angeles-based director of Netflix international originals, responsible for India content, has resigned and will quit after a transition period. Netflix did not comment. Sources familiar with the matter told Variety that Netflix prefers an executive based in India to oversee local original content that has now grown to 11 series and [...]

  • The Secret Life of Pets 2

    ‘The Secret Life of Pets 2’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending with “The Secret Life of Pets 2.” Ads placed for the animated film had an estimated media value of $11.52 million through Sunday for 869 national ad airings [...]

  • Cory-Haik-Vice

    Vice Media Hires Cory Haik, Former Mic Publisher, as Chief Digital Officer (EXCLUSIVE)

    Vice Media has recruited Cory Haik, former publisher of digital news start-up Mic, as chief digital officer to lead the youth-culture company’s global internet businesses. Haik will be based at Vice’s Brooklyn headquarters and report to CEO Nancy Dubuc. She most recently worked at Mic, which last fall laid off virtually its entire staff before [...]

  • Snapchat logos

    Porn Studio Starts Building X-Rated Snapchat Lenses, Encourages Users to Do the Same

    Update: Snapchat removed the lenses in question following the publication of this story. Read our follow-up for all the details. Adult entertainment company Naughty America wants to use augmented reality to get the word out about its paid services. The company has begun to make Snapchat lenses featuring some of its models, and is teaching [...]

More From Our Brands

Access exclusive content