×
You will be redirected back to your article in seconds

iHeartMedia and OZY Media Announce Multiyear, Multiplatform Partnership

iHeartMedia and online news publication OZY Media today announced a creative multiyear partnership. The pact will combine OZY Media’s news and storytelling capabilities with iHeartMedia’s national cross-platform network to reach potentially hundreds of millions of consumers across the country.

Beginning today, OZY stories — which range from politics and culture to technology and sports — will be featured in iHeartMedia’s morning shows across 150 markets in the U.S. The new partnership also includes promotion across iHeartMedia’s multiplatform network including radio, digital, social and live events.

“We are impressed with OZY’s rapid growth, diverse content and versatility across platforms, especially in today’s competitive media landscape,” said Joe Robinson, President of Ventures for iHeartMedia. “We are excited to partner with OZY, and with our massive reach of a quarter of a billion listeners a month across the country, this partnership gives us the opportunity to share even more critical news and information with our diverse audience.”

iHeart and OZY will work together to co-produce iHeartRadio Original podcasts and develop shared revenue opportunities for advertisers. iHeartMedia is the largest publisher of podcasts in the country and its iHeartRadio Podcast Network has more than 630 original shows.

In addition, OZY Media’s hit podcast series “The Thread,” which takes listeners through nearly a century of great American stories, will join iHeartRadio.

“OZY wants to be everywhere you are, so what better company to partner with then iHeartMedia which reaches more than 90 percent of Americans a month” said Carlos Watson, co-founder and CEO of OZY Media.

OZY Media recently announced their third primetime television series with PBS, “Breaking Big,” profiling 12 celebrities and influencers.

 

 

 

More Digital

  • The Frontier

    Conecta Fiction: Project Pitches Prizes Passed Out in Pamplona

    On Wednesday evening the Spanish city of Pamplona was overrun, not by bulls, but by hopeful TV creators who had spent the early week pitching their projects at Conecta Fiction, and who anxiously waited to find out the titles which would take home silverware. Meanwhile, “Monzón,” a Disney-Pampa-Incaa production portraying the tragic violence of Argentine [...]

  • YouTube logo

    Why Splitting Up YouTube Is a Terrible Idea

    Facing mounting pressure over failures to protect children from inappropriate content, Google is reportedly considering a number of changes to its video sharing site YouTube. The Wall Street Journal reported Wednesday that one of the ideas circulated internally was to effectively split up YouTube, and spin out all children’s content into the existing YouTube Kids [...]

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

More From Our Brands

Access exclusive content