×

Hulu Hits 800,000 Live TV Subscribers

Hulu, in a little over a year since launching its $40 monthly internet-streaming “skinny bundle,” has signed up 800,000 customers for the service, according to CEO Randy Freer.

It’s the first time Hulu has revealed a figure for the internet pay-TV service, which is called Hulu With Live TV. Freer disclosed the number in an interview Thursday with CNBC.

On average, subscribers of Hulu With Live TV are watching more than 100 hours of television per month, according to Freer. Hulu’s average of 108 hours per subscriber monthly — which includes on-demand viewing — is less than the 116 hours per month the average American watched live TV, VOD and DVR programming as of April 2018, according to Nielsen estimates.

Among Hulu’s rivals in the competitive “virtual pay-TV” space in the U.S., AT&T’s DirecTV Now tallied 1.46 million subscribers while Dish Network’s Sling TV stood at 2.3 million as of the end of Q1 2018. Others in the fray include Google’s YouTube TV, Sony’s PlayStation Vue and FuboTV.

Earlier this month, Hulu announced that it had surpassed 20 million total paying customers, which includes subscribers for the live TV product. 21st Century Fox CEO James Murdoch, speaking Tuesday at the Code Conference, said that about half of Hulu’s SVOD customers pay for the ad-free $11.99 monthly package, with the rest on the $7.99-per-month plan with ads.

Hulu is owned by 21st Century Fox, Disney, NBCUniversal and Time Warner. Fox’s 30% stake in Hulu would transfer to Disney under its $52.4 billion bid for 21CF entertainment assets — giving Disney majority control of Hulu — unless Comcast makes good on its announcement to outbid Disney.

As of late April 2018, Hulu With Live TV offers 51 national cable channels and nearly 600 local TV affiliates. According to the company, 51% of TV households in the U.S. have access to ABC, CBS, Fox, and NBC local stations on Hulu With Live TV.

Hulu With Live TV’s lineup includes channels from its media-conglomerate owners, as well as A+E Networks and CBS. The service does not carry networks from AMC Networks, Viacom, or Starz; it also excludes legacy Discovery channels but does include channels from Scripps Networks Interactive (which is now part of Discovery) like Food Network and HGTV.

Popular on Variety

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content