×
You will be redirected back to your article in seconds

Hulu Inks Sponsorship Deal for NHL Stanley Cup Playoffs

Hulu is hitting the ice to promote its live TV streaming service.

A day before the start of the NHL’s Stanley Cup Playoffs, Hulu announced a deal with the hockey league to be an official sponsor for the playoffs and final.

Hulu debuted its live-TV service in May 2017 and has found that live sports has been a significant driver of subscription signups. The NHL deal, it’s hoping, will get the Hulu brand in front of sports fans and let them know they can catch a wealth of TV sports on the $40-per-month service.

The move comes after Google’s YouTube TV last month secured a multiyear deal to be the first-ever presenting sponsor for the NBA Finals, after renewing and extending its partnership with Major League Baseball, which includes YouTube TV’s return as presenting sponsor of the World Series for 2018 and 2019.

Effective April 11, Hulu will become an official NHL partner for the entirety of the 2018 Stanley Cup Playoffs and Final. The partnership includes a national marketing campaign across the NHL’s digital and social channels, as well as camera-visible, in-stadium inventory within all U.S. venues.

“With sports serving as the centerpiece for many of our live TV viewers, we’re always looking for new, innovative ways to engage fans and make sure they never miss a single moment of their favorite games,” Patrizio Spagnoletto, Hulu’s head of media and subscriber growth, said in a statement.

As part of the agreement, Hulu has also partnered with the National Hockey League Players’ Association to create video vignettes showcasing some NHL stars that will “help drive awareness for Hulu as a streaming option” for the 2018 Stanley Cup Playoffs.

The collaboration also includes integration within all NBC broadcasts with on-air presenting sponsorship of NBC Sports’ NHL Live pre-game show for the Stanley Cup Playoffs. Hulu will also create a custom hockey collection within the Hulu experience throughout the NHL playoffs.

Subscribers to Hulu’s live TV service will be able to stream the NHL postseason on NBC, NBC Sports Network (NBCSN), CNBC, USA Network and Golf Channel. The Stanley Cup Final series will be carried on NBC and NBCSN.

More TV

  • CBS News Sets Global 'Earth Matters'

    CBS News Sets Global 'Earth Matters' Reporting Effort for Earth Day

    CBS News is sending correspondents to far corners of the earth for an all-day “Earth Matters” reporting effort to kick off Monday on “CBS This Morning.” To coincide with Earth Day, five correspondents will be spread among five continents to offer in-depth reports on environmental issues and the politics in the U.S. surrounding the response [...]

  • Jimmy Kimmel government shutdown

    Jimmy Kimmel Sets Live Classic Sitcom Special for May on ABC

    Jimmy Kimmel’s long-gestating live sitcom special is finally coming to fruition. Kimmel announced Thursday night on his ABC late-night show that the special, which was first announced in May 2017, will air Wednesday, May 22, from 8-9:30 p.m. ET. The special will see a cast of celebrity guests recreating two classic episodes of the sitcoms [...]

  • WGA Agency Packaging Fight Placeholder Writer

    WGA: 92 Percent of Writers Who Signed Statement of Support Have Fired Agents

    The Writers Guild of America estimated that over 92 percent of their members who support a new code of conduct for talent agencies have fired those representatives. Letters announcing formal termination will be delivered on Monday, the guild said in a late-hitting memo on Thursday, as most agencies will be closed tomorrow in observance of [...]

  • The Village

    NBC Swaps Timeslots of Freshman Drama 'The Village,' 'The Voice' on Tuesdays

    NBC is changing the timeslots of Tuesday shows “The Voice” and “The Village.” Up to this point, freshman scripted drama “The Village” has aired at 9 p.m. ET Tuesdays immediately after “The Voice” at 8 p.m. Beginning April 23, “The Village” will air at 8 followed by “The Voice” at 9. The schedule will remain [...]

  • Donald Trump

    HBO Fires Back at Trump's 'Game of Thrones'-Inspired 'No Collusion' Tweet

    HBO is firing back at President Donald Trump after he sent another “Game of Thrones”-inspired tweet in response to the release of a redacted version of special counsel Robert Mueller’s report on the Russia investigation. “Though we can understand the enthusiasm for ‘Game of Thrones’ now that the final season has arrived, we still prefer [...]

More From Our Brands

Access exclusive content