×
You will be redirected back to your article in seconds

Hulu Brings Live TV Guide, Vertical Video Player to Mobile Apps

Hulu is getting ready to tweak its mobile apps to put a bigger emphasis on live TV viewing: The company is set to launch new versions of its iOS and Android apps next week that will feature a new program guide for live TV as well as a number of other tweaks meant to improve the mobile viewing experience.

These will include a vertical video player that will allow live TV viewers start streaming linear programming while browsing the channel guide for something to watch. Hulu’s iPhone and iPad apps are also getting support for HDMI out, and the company is adding an improved Chromecast experience to its Android apps.

Also part of the update: The ability to fine-tune personal recommendations by allowing users to remove individual entries from their watch history, as well as to tell Hulu to stop recommending certain programming.

Hulu significantly revamped its mobile app when it launched its live TV service last year. At the time, the company was primarily looking to present live TV as just another source for on-demand content, organizing it by shows, and omitting the traditional grid guide.

Since then, a popular request had been to add the guide, and offer better access to live feeds, said Hulu vice president of product Richard Irving. As a result, Hulu added a dedicated tab for live viewing to its mobile apps, he explained. “Live TV is going to be one button away at all times.”

Irving said that mobile viewing already was up 84 percent year-over-year since the launch of the new mobile app. He also told Variety that Hulu’s team had been surprised by how many of the services users were mobile-first users. “That was really the sort of aha-moment,” he said. “To an increasing amount of people, this is the primary way they are watching.”

Hulu revealed earlier this month that it now has more than 20 million subscribers for its various tiers, which include both its live TV service as well as its cheaper on-demand tiers. The company recently struck a partnership with Spotify that could further grow those numbers, giving existing Spotify subscribers the ability to access both Spotify’s on-demand services and Hulu’s ad-supported on-demand tier for a combined $13 per month.

More Digital

  • Nancy Pelosi

    Facebook on Defensive Over Fake Pelosi Video

    Facebook faced growing criticism this week over its decision not to remove a video that was doctored to suggest that House Speaker Nancy Pelosi was intoxicated during a recent public event. The video, which has been viewed more than 2.5 million times, had been slowed down notably, giving the impression that Pelosi was slurring her [...]

  • Little-Black-Mirror-Maia-Mitchell

    Netflix Launching 'Little Black Mirror' Video Series Starring Maia Mitchell, Lele Pons, Rudy Mancuso, Juanpa Zurita and More

    To promote next month’s premiere of “Black Mirror” season 5, Netflix is launching a short video series — “Little Black Mirror,” with a cast that includes an ensemble of Latinx social-media stars. The three “mini-stories,” aimed at Spanish-speaking audiences, are inspired by the tech-dystopian universe of Charlie Brooker and Annabel Jones’ anthology series. “Little Black [...]

  • Twitter

    Twitter Permanently Bans Anti-Trump Krassenstein Brothers, Who Deny They Broke Platform's Rules

    Twitter permanently suspended the accounts of Ed and Brian Krassenstein — progressive political activists famous for trolling Donald Trump and his supporters — with the company alleging the brothers used bogus accounts to amplify their reach on the platform. “The Twitter Rules apply to everyone,” a Twitter rep said in a statement. “Operating multiple fake [...]

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

More From Our Brands

Access exclusive content