×
You will be redirected back to your article in seconds

Instagram Star Huda Kattan Gets Her Own Reality Show on Facebook Watch

Huda Kattan, one of the biggest beauty influencers on Instagram, will star in a reality-style series on Facebook Watch, promising an up-close-and-personal look at her life running a global cosmetics brand.

The 10-episode series, “Huda Boss,” will premiere on the video platform June 12 at 6 p.m. PT on the Facebook Watch page facebook.com/hudabossshow, with subsequent episodes to be released each Tuesday. Facebook is funding the show as part of its strategy to drive viewers to Facebook Watch and attract other content creators.

“Huda Boss” will follow Kattan, the 34-year-old beauty blogger turned CEO of beauty brand Huda Beauty, as she shares the good — and the bad — of what it takes to run a family-owned company. With the help of her sisters, Mona and Alya, as well as her husband Chris, Huda Kattan has grown Dubai-based Huda Beauty into an international cosmetics brand in five years.

In addition to the Facebook Watch show, Kattan will also host live Q&As on Facebook Watch with her fans and share her favorite beauty tips and tricks via Facebook Live.

Huda Kattan has 25.4 million followers on Facebook-owned Instagram, while Huda Beauty’s Facebook page has 4.8 million followers.

“We have had so much fun filming the show and can’t wait for people to get an inside look at our business and our sometimes-crazy family!” Kattan said in a statement. When Huda Beauty began as a blog in 2010, Facebook was the first platform she launched on, she added: “It was, and continues to be, a very important platform for the brand, and together with Instagram, has really helped grow our business.”

“Huda Boss” is produced by Shed Media and executive produced by Pam Healey, Lisa Shannon, John Paparazzo, Esther Frank, Huda Kattan and Mona Kattan.

One of Facebook Watch’s most popular originals to date is another reality series: “Ball in the Family,” which follows LaVar Ball and his basketball-playing family, including L.A. Lakers point guard Lonzo Ball.

Watch Kattan’s announcement video for the show:

More Digital

  • Vaccination

    YouTube Yanks Ads From Anti-Vaccination Conspiracy Channels

    YouTube, under fire for facilitating the spread of conspiracy theories and other misinformation, said it will no longer serve ads on channels that espouse anti-vaccination rhetoric. The Google-owned video giant cited its advertising policy that bans “dangerous and harmful” content from eligibility in its monetization program. “We have strict policies that govern what videos we [...]

  • Evan Williams, Twitter founder (R) and

    Twitter Co-Founder Evan Williams Steps Down From Company’s Board

    Twitter co-founder Evan “Ev” Williams is stepping down from the company’s board, Twitter announced in a SEC filing Friday afternoon. Williams will depart from the board at the end of this month, according to the filing. “It’s been an incredible 13 years, and I’m proud of what Twitter has accomplished during my time with the [...]

  • Facebook Logo

    Facebook Shuts Down Controversial Ovano VPN App

    Responding to a continued backlash over its data collection practices, Facebook pulled the plug on its Ovano VPN app Friday. Ovano, which promised users an added level of privacy while using public Wifi hotspots, was used by Facebook for market research purposes. Facebook removed the app from the Google Play store Friday, and the company [...]

  • Smosh

    Smosh Acquired by Rhett & Link's Mythical Entertainment

    UPDATED: Smosh, the long-running YouTube comedy brand, has been acquired by Mythical Entertainment, the company formed by Rhett & Link, hosts of comedy show “Good Mythical Morning.” As first reported by Variety last week, Mythical emerged as the leading candidate to buy Smosh, which was left stranded after parent company Defy Media shut down without [...]

  • China Video Streaming Giant iQIYI Loses

    Chinese Video Giant iQIYI Loses $1.3 Billion in 2018

    Chinese video streaming firm iQIYI lost over $1.3 billion in 2018, as revenues and subscriber numbers ballooned. The deepening losses reflected ever higher spending on original content production. Announcing its first full-year financials since a March IPO that launched it onto the NASDAQ, iQIYI said that it lost $1.3 billion (RMB9.1 billion) last compared with [...]

  • Roku headquarters

    Roku Aims to Top $1 Billion in Revenue in 2019, Beats Holiday Quarter Earnings Expectations

    Roku wants to become a billion-dollar company in 2019, and invest more in its ongoing international expansion. The streaming-device maker told investors on Thursday that it expects to generate between $1 billion and $1.025 billion this year, and that international growth was one of its key investment areas for 2019. Roku made these announcements as [...]

More From Our Brands

Access exclusive content