×
You will be redirected back to your article in seconds

HTC Brings Viveport VR Store and Subscription Service to Oculus Rift

HTC’s Viveport VR store is coming to the Oculus Rift: Viveport will be made available to Rift owners starting September 4. At that time, the company will also be extending its Viveport VR subscription service to the Facebook-made VR headset.

The company plans to launch the subscriptions service on the Rift with at least 200 titles, compared to the 500 that are currently available to HTC Vive users. Some of the titles available to Rift subscribers will include “Tiltbrush,” “Knockout League” and “Seeking Dawn.”

Viveport subscribers pay $8.99 a month to have access to up to 5 titles, and need to “return” a title before they can check out anything new. The result has been that many subscribers use the service to sample, said Viveport president Rikard Steiber: “It’s hard for consumers to buy everything you want to try.”

Viveport oculus rift results
CREDIT: Courtesy of Viveport

However, subscription downloads don’t necessarily replace VR sales. Subscribers spend 15% more on paid downloads than non-subscribers, he said, adding that the service has seen conversion rates of up to 80% for its free trials.

Steiber declined to provide any actual subscriber numbers, but said that the number of Viveport customers and the resulting revenue had both grown by 4x from the first half of 2017 to the first half of this year. By bringing Viveport and its subscription tier to the Rift, Steiber now wants to grow the company’s customer base even further. “We want to take it to the next level,” he said.

The company started to give its developers the option to target the Rift Thursday. It also added support for the Oculus-made headset to its Viveport Arcade service, which offers commercial licenses of VR titles to arcade operators.

This isn’t the first time HTC has expanded its reach beyond its own VR devices. In the mobile space, Viveport has also been serving consumers who own headsets made by Pico and Iqiyi.

Steiber said that the company was looking for ways to further expand Viveport’s reach to other VR headsets, and he argued that a cross-platform subscription service was ultimately the right move for the VR space as a whole. “We as an industry need to come together to help developers be successful,” he said.

Popular on Variety

More Gaming

  • Major Lazer Fortnite

    Major Lazer Remixes Fortnite Soundtrack and Releases New In-Game Skins

    Major Lazer, one of Diplo’s many creative outlets, has teamed up with Fortnite to offer fans access to a unique character skin and new remixes of the game’s Default Dance track. The Lazerism set includes the Major Lazer Outfit, Lazer Wings, Lazer Aze, the Lazer Blast emote and the EDM group’s remix of the “Default [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • Insomniac Games - Spider-Man

    Sony Is Acquiring Insomniac Games, Studio Behind 'Spider-Man' for PS4

    Sony Interactive Entertainment clinched a deal to acquire longtime PlayStation games developer Insomniac Games in its entirety, the company announced Monday. Financial terms of the deal were not disclosed “due to contractual commitments,” according to Sony. Insomniac Games is the developer of PlayStation 4’s top-selling “Marvel’s Spider-Man” and other PS games, including the “Ratchet & [...]

  • westworld awakening art

    HBO Launches 'Westworld Awakening' VR Game With Survios

    Ever wanted to enter the world of “Westworld?” Now you can — except it won’t exactly be like you might have imagined it. Instead of being one of those guests living out their fantasies, you will be a host, slowly coming to grips with your life being an elaborate illusion. “Westworld Awakening” has been produced [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

More From Our Brands

Access exclusive content