HQ Trivia Lands Warner Bros.’ ‘Ready Player One’ as Sponsor for $250,000 Cash-Prize Pool

Viral game-show app HQ Trivia has inked its first major sponsorship deals, including with Warner Bros. to promote the upcoming release of Steven Spielberg’s “Ready Player One.”

WB’s deal with HQ Trivia, as first reported by AdAge, is worth $3 million and will cover three movies, starting with “Ready Player One.” The dystopian sci-fi thriller is set to hit theaters March 29.

Players for the game sponsored by “Ready Player One” will be vying for a $250,000 prize pool — the biggest to date for HQ Trivia. Previously, the app’s biggest prize pot was $50,000 (won by six players, who split the total evenly) on March 4, the night of the Academy Awards.

One of the other two Warner Bros. releases expected to be featured in HQ Trivia is Dwayne Johnson-starrer “Rampage,” which is now set to open April 13.

The “Ready Player One” Twitter account on Sunday night invited fans to participate in playing HQ Trivia on March 28, at 9 p.m. ET/6 p.m. PT, with a video styled as a movie trailer. The movie has a neat tie-in with HQ Trivia: In “Ready Player One,” users compete in a virtual-reality world to unlock clues — and inherit the massive fortune of game’s late creator.

In addition, HQ Trivia has a deal with Nike, which is sponsoring a game on Monday, March 26, to promote its Air Max line of sneakers.

The deals come after the parent company of HQ Trivia, Intermedia Labs, announced the closing of $15 million in funding from venture-capital firm Founders Fund, with participation from Lightspeed Venture Partners, which previously invested seed money in the startup.

Since launching last August, HQ Trivia now attracts more than 1 million live viewers daily who compete in the 12-question elimination-format competitions. The app’s popularity has turned Scott Rogowsky, the New York stand-up comedian who’s the regular host of the HQ Trivia games, into an internet celeb.

New York-based Intermedia Labs was founded by Rus Yusupov and Colin Kroll, two of the founders of Vine, the six-second video app acquired by Twitter — which then shut it down four years later. Yusupov previously told Variety that HQ Trivia hopes to someday bump up cash-prize pool to $1 million per game. HQ Trivia runs the games weekdays at 3 p.m. and 9 p.m. ET, and on the weekends at 9 p.m. ET.

The HQ Trivia questions are created by a team of writers, researchers and fact-checkers, and the trivia gets harder as the game progresses. Players must answer each multiple-choice question within 10 seconds, which makes it tough to launch a Google search for the correct answers.

More Digital

  • T-Mobile

    T-Mobile Completes Sprint Takeover, Repeats Vow to Not Raise Prices for 3 Years

    T-Mobile said it officially closed its merger with rival Sprint — creating a wireless carrier with over 100 million customers nationwide — and reiterated its pledge to not increase customers’ fees for the next three years. The deal, worth more than $31 billion based on T-Mobile’s closing stock price Tuesday, ends the nearly two-year effort [...]

  • J.K. Rowling Launches 'Harry Potter at

    J.K. Rowling Launches 'Harry Potter at Home' Digital Hub

    J.K. Rowling has launched “Harry Potter at Home,” a digital hub with a cauldron full of treats to keep young children occupied while they are held captive at home during the coronavirus crisis. The hub, which includes contributions from publishing houses Bloomsbury and Scholastic, has magical craft videos, fun articles, quizzes, puzzles and more for [...]

  • Spotify

    Spotify Renews Global Licensing Deal With Warner Music

    At the stroke of 8 a.m. ET, Spotify and Warner Music announced that they have renewed their global licensing deal. The two companies are believed to have been out of contract for around nine months, although that is not an uncommon situation for streaming services and music companies. “Spotify and Warner Music Group are pleased [...]

  • Tom Hanks - 2020 Census

    Tom Hanks, Selena Gomez, Janelle Monáe and More Promote 2020 Census in New Video (WATCH)

    Amid the nationwide coronavirus pandemic, six celebrities have come together for a PSA to urge Americans to be counted in the 2020 Census. The new video features Tom Hanks, Selena Gomez, Janelle Monáe, Megan Rapinoe, Faith Hill and Liza Koshy explaining the importance of participating in the U.S. Census. It premiered across digital-media company ATTN:’s [...]

  • Cardi B

    Cardi B Was Instagram's Video Queen of the Quarantine in March

    Cardi B is the Instagram viral-video queen the internet apparently needs during the coronavirus pandemic. While Kylie Jenner dominated Instagram in 2019, Cardi B took over in March: Five of the top 10 most-viewed videos on the platform last month came from the outspoken rapper and entertainer, as tracked by Pex, an L.A.-based video and [...]

  • Black AF Netflix

    Everything Coming to Netflix in April

    As everyone continues to self-quarantine and practice social distancing due to the coronavirus pandemic, there’s no better “at-home” activity than catching up on all the new films and shows streaming on Netflix this April. A number of new series are set to premiere on the streaming platform, including “Never Have I Ever,” “#BlackAf,” “OuterBanks,” “The [...]

  • Illustration of the video streaming company

    Video Streaming to TVs Soared 85% in U.S. in First Three Weeks of March, Nielsen Says

    During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever. U.S. consumers’ viewing of streaming has continued to increase through March. Over the first three weeks of March 2020, the total estimated number of minutes streamed to the TV was 400 billion, up 85% compared with [...]

More From Our Brands

Access exclusive content