×
You will be redirected back to your article in seconds

‘House of Cards’ Season 6 Ratings on Netflix: U.S. Viewers Drop From Prior Season

House of Cards,” in the sixth and final season of Netflix’s political thriller, is off to a slower start than its penultimate run last year.

Netflix released all eight episodes of season 6 on Nov. 2, starring Robin Wright as President Claire Underwood, who navigates new political machinations and scandals — as well as demons from her past. Notably, the last season of “House of Cards” is missing previous star Kevin Spacey after the disgraced actor was dismissed from the show.

In the first seven days of its availability, the season 6 premiere episode received an average minute audience of 2.9 million U.S. viewers compared with 4.4 million for season 5’s first episode over the same time period (May 30-June 5 2017), according to Nielsen’s SVOD Content Ratings measurement service.

For all eight episodes of “HOC” 6 in the first week of release, the average minute audience was 1.5 million U.S. viewers, a drop from 1.9 million for season 5’s 13 episodes.

In its analysis of “HOC” season 6, Nielsen also found the audience skewed more female and older. Perhaps reflecting the appeal of Wright’s turn as a cold-blooded American president, women accounted for 54% of U.S. viewers for the most recent season in the first seven days, compared with 44% for season 5. Adults 18-34 comprised 22% of season 6’s audience — versus 35% for season 5 — while adults 50-64 accounted for 27% vs. 19% for season 5).

“House of Cards,” produced by studio Media Rights Capital (MRC), first debuted in 2013. It was one of Netflix’s first breakout original series, along with “Orange Is the New Black.”

Today, “HOC” trails behind Netflix’s most popular shows in drawing audience. By comparison, per Nielsen, “Stranger Things” season 2 last year delivered a U.S. audience of 15.8 million for the premiere episode over a much shorter span of three days. Other popular Netflix premieres include “13 Reasons Why” season 2 (6 million for the first episode over its initial three days) and “OITNB” season 6 (5.37 million in the three-day window).

Netflix famously doesn’t divulge viewing metrics. Reasons for that include that, unlike ad-supported TV networks, the streamer doesn’t run commercials. Nielsen’s SVOD estimates come with a few caveats, including that they span only the U.S. and track viewing only on internet-connected TVs (excluding mobile devices and computers).

About 42% of U.S. adults say they pay for subscription VOD services to watch a specific program, according to Nielsen’s MediaTech Trender survey.

Here’s the Nielsen breakdown of U.S. viewing by episode for “HOC” season 6:

More TV

  • NBC's California O&Os to Launch 'California

    NBC's California O&Os to Launch 'California Live' Daily Daytime Series

    NBC’s three California O&Os are set to launch a live daily lifestyle series dubbed “California Live.” The series will air at 11:30 a.m. Monday through Friday across KNBC-TV Los Angeles, KNTV-TV San Francisco and KNSD San Diego. The show will have some modular segments that will be customized for each market, with an emphasis on [...]

  • TV Roundup: Netflix Sets 'Tidying Up

    TV News Roundup: Steven Yeun Joins 'Twilight Zone' at CBS All Access

    In Wednesday’s roundup, Netflix reveals the premiere date for “Tidying Up With Marie Kondo,” and Steven Yeun joins Jordan Peele’s “Twilight Zone” reboot. FIRST LOOKS  Variety has an exclusive behind-the-scenes first look at Season 2 of Showtime’s “SMILF,” featuring creator and star, Frankie Shaw. The new season, which premieres Sunday, Jan. 20 at 10:30 p.m. ET/PT, finds Bridgette trying to move [...]

  • Charlie Rose Sexual Harassment

    CBS News Settles Suit Alleging Harassment by Charlie Rose

    CBS News settled a lawsuit filed by three women who alleged they were harassed by former “CBS This Morning” co-anchor Charlie Rose, and claimed CBS did not act despite being aware of the situation. The amount awarded to the women was not disclosed at their request, according to a CBS News spokesperson. “The matter has [...]

  • 'Liga' Kicks Off At Ventana Sur's

    Ventana Sur: 'La Liga' Kicks Off at Buenos Aires' Animation!

    Spain’s Quirino Awards, Argentina’s Animation! and Mexico’s Pixelatl Festival, three key events in Ibero-American animation, will join forces to create La Liga (The League), as announced Wednesday at an Animation! round table hosted by the Quirino Awards, titled “Iberoamerican Alliance Models.” Speakers included Quirino Awards promoter José Luis Farias, Mexico’s Pixelatl director José Iñesta, Gonzalo [...]

  • Netflix - Marvel's The Defenders

    Don't Expect 'The Defenders' on Disney Streaming Service Any Time Soon (EXCLUSIVE)

    Fans of the Marvel Television series recently canceled by Netflix who hope to see the shows revived on Disney+ may be out of luck. Sources tell Variety that the deal for the original four Marvel shows includes a clause that prevents the characters from appearing in any non-Netflix series or film for at least two years after [...]

  • One Dollar CBS All Access

    'One Dollar' Canceled by CBS All Access After One Season

    “One Dollar” has the ignominious distinction of being the first CBS All Access original series to be canceled. Variety has confirmed that the streaming service will not be bringing the drama series back for a second season. The series was set in a small rust belt town in post-recession America, where a one-dollar bill changing [...]

More From Our Brands

Access exclusive content