×
You will be redirected back to your article in seconds

Grace Helbig, Mamrie Hart on Their YouTube Talk Show: Pee-wee Herman Meets Hoda & Kathie Lee

Grace Helbig and Mamrie Hart, popular YouTube comedians who are real-life BFFs, have launched their new a weekday talk show — serving up very light fare, not biting political or social commentary.

The duo describe the show, called “This Might Get…,” as a cross between offbeat ’80s kids program “Pee-wee’s Playhouse” and the “Today” show’s Hoda Kotb and Kathie Lee Gifford.

“So much of this show is Grace and I shooting the shit together — we want the focus to be just the two of us,” said Hart (above left). Helbig said the genesis for this show was “we wanted more of a professional reason to hang out with each other.”

The show, produced by Studio71, premiered Monday (March 5) on the dedicated YouTube “This Might Get” channel. New episodes will post each weekday at 3:30 am PT. (Watch the first installment, below.) Studio71 revealed plans for the show with Hart and Helbig, when Helbig signed to the company’s creator network.

Each episode, running 7-12 minutes, will focus on a different topic, meme, or pop-culture event. Helbig said the show will “lean toward more evergreen, comedic content” rather than current events but, she added, “We can’t stay away from pop culture.” Also: expect puns.

In the premiere episode, the duo draw self-portraits with their teeth, try to shave their camerman’s beard, and floss each other’s teeth. Other activities in the show’s first week: Grace and Mamrie learn to play the drums, and Mamrie demos a novel way to eat a Dorito. “I don’t want to give too many secrets, but basically technology and pure laziness come together,” she said.

The YouTubers plan to experiment with the format, featuring special guests, challenges, DIYs, how-tos, and fashion and beauty tips. “We can try a bunch of things, throw a lot of things against the wall and see what sticks,” Hart said.

The format of “This Might Get…” is similar to the YouTube talk-show buddy system of h3h3Productions’ husband-and-wife team Ethan and Hila Klein or Rhett & Link’s “Good Mythical Morning,” which also is affiliated with Studio71. (Although when asked about the comparison to “Good Mythical Morning,” Helbig noted that she and Hart are two single women, not two Southern dads.)

Hart and Helbig plan to shoot all five episodes per week in one day, at Studio71’s facility in Burbank, Calif. The YouTubers are accustomed to one-woman-band video production, but now have the full production resources of Studio71 for “This Might Get” including a dedicated set.

Quipped Helbig: “The show is more polished – but we aren’t.” Hart added, “There’s so much we couldn’t do before with just a tripod in my kitchen.” The fanbases for both Helbig (32) and Hart (34) skew toward millennial and Gen Z females.

“This Might Get” is executive produced by Michael Goldfine, who serves as EP of Studio71’s owned-and-operated channels. He’s worked with the two YouTubers before, having produced both Lionsgate’s 2016 comedy film “Dirty 30” and “Camp Takota,” in which Helbig and Hart co-starred with fellow YouTube star Hannah Hart (who isn’t related to Mamrie).

“He’s like a rascally younger brother – even though he’s older than me,” Mamrie Hart said about Goldfine.

“This Might Get…” is a reference to Helbig and Mamrie Hart’s past live comedy tour, “This Might Get Weird Y’all.” Helbig also had a short run on late-night cable TV: In 2015, she hosted “The Grace Helbig Show” on E!, which aired for eight episodes. For now, Helbig doesn’t see a return to traditional TV: “We feel like there’s an open spot for something fun and silly on YouTube every day,” she said.

Grace Helbig is repped by WME and managed by Bleecker Street. Mamrie Hart is repped by CAA and Bleecker Street.

Watch the first episode of “This Might Get”:

Popular on Variety

More Digital

  • Andrew MorseVariety's Entertainment & Techonology Summit,

    Listen: CNN Digital Chief Says Trump Doesn't Drive Traffic Success

    No subject might get as much attention across CNN’s digital properties as Donald Trump, but that doesn’t mean the news network is dependent on him for web traffic. Andrew Morse, executive VP and general manager of the AT&T-owned company’s digital operations, pointed to recent coverage of natural disasters and international incidents as more potent audience [...]

  • Jonah Hill attends the press conference

    Instagram Debuts Jonah Hill’s ‘Un-filtered’ Bullying Docu-Series (EXCLUSIVE)

    Facebook’s Instagram, as part of its anti-bullying initiatives, funded a new series directed by Jonah Hill featuring teens and young adults talking about their experiences with bullying. The four-episode “Un-filtered” goes live Wednesday (Sept. 18) on Instagram’s IGTV channel on its mobile app and the web. In the unscripted series, Hill interviews people aged 13-25 [...]

  • Plex

    Plex Signs Up Lionsgate for Upcoming Ad-Supported Video Service

    Media center app maker Plex has struck a deal with Lionsgate to add some of the studio’s movies and TV shows to its upcoming ad-supported video service. The news comes just weeks after Plex announced a similar deal with Warner Bros. “Lionsgate is one of the biggest names in the business and we know our [...]

  • Comcast Xfinity Flex

    Comcast Drops $5 Monthly Fee for Xfinity Flex Video-Streaming Set-Top for Broadband Customers

    Comcast will hand out one free set-top box for broadband subscribers to access Xfinity Flex, its video-streaming product for internet-only customers, as it looks to punch up the value of its high-speed internet business. Brian Roberts, Comcast’s chairman and CEO, announced the new strategy at Goldman Sachs’ Communacopia conference Wednesday in New York. “One of [...]

  • Facebook Portal TV

    Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays

    Facebook wants you to put a camera into your living room: The company officially unveiled its Portal TV device Wednesday that brings video chatting, augmented reality (AR) and Facebook Watch to any TV set. In addition, the company also unveiled two new Portal smart display devices that are aggressively priced to grow the company’s home [...]

  • Milford Sound, Fiordland National Park, South

    Amazon’s ‘Lord of the Rings’ Series to Shoot in New Zealand

    Amazon Studios has set New Zealand as the location for its upcoming series production of “The Lord of the Rings,” following in the footsteps of the movies made by Peter Jackson. Pre-production on the series has started, and production on the series will begin in Auckland in the coming months. “We knew we needed to [...]

More From Our Brands

Access exclusive content