×

‘Lost in Space’ Gets Its Own Audio Adventure on Google Home Speakers

Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet.

The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative and multiple-choice questions and answers. It was recorded with participation of the show’s cast, and produced in collaboration between Netflix and Google.

Users can launch the audio adventure by asking their Home speaker to “play the ‘Lost in Space’ game.” They don’t need to have any previous knowledge about the show, and the audio adventure is spoiler-free.

This isn’t the first time Hollywood has tapped smart speaker makers to promote their properties. Warner Bros. and DC Comics previously worked with Amazon to bring an ambitious audio adventure dubbed “The Wayne Investigation” to the company’s Echo smart speakers. And Fox promoted the reboot of “24” by bringing the trademark ticking-clock sound of the show to the Echo.

Kantar Research recently estimated that 34% of Americans currently own a smart speaker. 50 percent of these device owners use their smart speaker several times a day.

The smart speaker category is being led by Amazon, which is estimated to have a 66 percent market share, according to Kantar. Google is second with a market share of 30 percent.

 

Popular on Variety

More Digital

  • Facebook Portal TV

    Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays

    Facebook wants you to put a camera into your living room: The company officially unveiled its Portal TV device Wednesday that brings video chatting, augmented reality (AR) and Facebook Watch to any TV set. In addition, the company also unveiled two new Portal smart display devices that are aggressively priced to grow the company’s home [...]

  • Milford Sound, Fiordland National Park, South

    Amazon’s ‘Lord of the Rings’ Series to Shoot in New Zealand

    Amazon Studios has set New Zealand as the location for its upcoming series production of “Lord of the Rings.” Pre-production has started, and production on the series will begin in Auckland in the coming months. “We knew we needed to find somewhere majestic, with pristine coasts, forests, and mountains, that also is a home to [...]

  • Google Assistant example

    How Google Found Its Voice

    A few years back, Google was actively exploring whether it should launch a male counterpart to Amazon’s female Alexa voice assistant. “When we first launched the Google Assistant, we intended to use a male voice, just to be different,” recalled Google Assistant product manager Brant Ward recently. However, at the time, text-to-speech technology was still [...]

  • Podium Publishing Taps Scott P. Dickey

    Podium Publishing Taps Scott P. Dickey as Chief Executive Officer

    Independent audiobook publisher Podium Publishing has selected veteran media executive Scott P. Dickey as chief executive officer. Greg Lawrence, former CEO and co-founder,  remains as Podium’s publisher and a member of the board of directors. As CEO, Dickey will set and implement the day-to-day and long-term marketing, production and business strategy for the company as [...]

  • "The Stockholm Syndrome" - Pictured: Rajesh

    Inside the Blockbuster $600 Million 'Big Bang Theory' Streaming Deal With HBO Max

    As one of TV’s most popular shows of the past 20 years, “The Big Bang Theory” was sure to command a huge price when the streaming rights were finally shopped in a red-hot market for iconic comedies with large libraries. But “Big Bang Theory” wasn’t shopped widely on the open market before the streaming pact [...]

  • Mark Zuckerberg Facebook

    Mark Zuckerberg Can Be Overruled by Facebook's New Oversight Board on Content Decisions

    Mark Zuckerberg, chairman and CEO of Facebook, can’t be ousted by investors — he owns a controlling interest in the company’s voting shares. But according to the social giant, the new Oversight Board — colloquially called Facebook’s “Supreme Court” — that it is setting up to adjudicate appeals about whether to leave up or take [...]

  • YouTube - Google UK Offices

    Google Launches Ability to Find Key Moments in YouTube Videos via Search

    Google has introduced a new way to find exact moments in YouTube videos through its search engine, with initial partners including CBS Sports. According to Google, search results now will provide links to key moments within the video — if, that is, YouTube content creators have provided the necessary timestamp information to Google. “You’ll be [...]

More From Our Brands

Access exclusive content