×
You will be redirected back to your article in seconds

Fullscreen Acquires Influencer-Marketing Firm Reelio

Fullscreen has acquired Reelio, an influencer-marketing platform described by its investors as “the Match.com of brands and creators on YouTube.”

Financial terms of the deal were not disclosed. The acquisition is designed to build out Fullscreen’s portfolio of services for brands to reach digital creators popular among younger audiences. Founded in 2012, Reelio has about 50 employees, all of whom will be joining Fullscreen.

Reelio had raised $8 million in funding from investors including e.ventures, the VC firms of Philipp Schindler, Lorne Michaels, Tremor Video founders Jason Glickman and Andrew Reis, and former Sony Music president Thomas Hesse. The New York-based company says it has partnerships with clients including Hearst, Reader’s Digest (now known as Trusted Media Brands), and Specular Theory.

Fullscreen said Reelio will let it offer a full range of influencer-marketing services, including custom integrated marketing services and production, and curated campaign management, direct self-service transactions with creators.

Fullscreen GM Pete Stein will oversee the Reelio operations, which the company said will be immediately integrated into Fullscreen.

“The integration of Reelio’s platform into our network brings us one step closer to building a complete solution for the future of brand marketing, which we believe will be social-first and content-driven,” Stein said in announcing the deal.

Pete Borum, Reelio’s CEO and co-founder, will join Fullscreen with the acquisition. “Reelio, like Fullscreen, has a focus on quality and relevance over quantity on our platform, ensuring that brands discover talent who are a natural fit for their campaigns and will provide the highest ROI,” Borum commented.

Fullscreen has increasingly turned its focus to branded content and social-marketing services, after shutting down its subscription VOD service late last year. The company, whose divisions include Rooster Teeth and Fullscreen Live, is owned by Otter Media (a joint venture of AT&T and Chernin Group).

More Digital

  • Netflix-logo-N-icon

    Netflix Raises $2.2 Billion Through Junk-Bond Offering

    Netflix just went deeper into hock: The company announced the pricing of unsecured bonds in a transaction raising around $2.2 billion, giving it more cash to invest in content, real estate and infrastructure. The streamer had said Tuesday that it planned to raise $2 billion through a new debt offering, bringing its long-term debt to [...]

  • Facebook Logo

    Facebook Anticipates It Will Have to Pay FTC Up to $5 Billion for Privacy Violations

    Facebook executives expect that the company will have to pay as much as $5 billion as a result of an ongoing FTC investigation into its privacy practices, they revealed in Facebook’s Q1 2019 earnings release Wednesday. As a result of these anticipated charges, Facebook set aside $3 billion in the quarter, which significantly impacted its [...]

  • Avengers: Endgame

    'Avengers: Endgame' Full Movie Hits Piracy Networks (Report)

    Disney/Marvel’s “Avengers: Endgame,” poised to be the hugest movie opening in history, has hit piracy networks — two days before its U.S. premiere — with a copy evidently recorded in a Chinese movie theater now circulating online, according to a published report. Users in China began sharing a 1.2-gigabyte file of “Avengers: Endgame” on peer-to-peer [...]

  • Childish Gambino 'Pharos" AR App Launches

    Childish Gambino Releases 'Pharos' AR App for Android Phones

    Childish Gambino is taking his “Pharos” multimedia franchise to a new platform: Donald Glover’s alter ego released a “Pharos” augmented reality (AR) app for Android phones Wednesday morning, with an iOS version forthcoming at a later time. The app allows users to open up an AR portal in their living room (or where ever else [...]

  • How Baobab Studios Made 'Bonfire,' Its

    Baobab’s New VR Film ‘Bonfire’ Puts the Viewer at the Center of the Story

    Baobab Studios, the VR studio known for Pixar-quality animated virtual reality short films like “Invasion!” and “Crow: The Legend,” is back at Tribeca Film Festival this week with a new VR short that puts you at the center of the story — and lets you experience bonding around a campfire a million miles from home. [...]

  • NFL-Sunday-Ticket-DIRECTV

    AT&T CEO Expects DirecTV to Keep NFL Sunday Ticket Exclusively

    AT&T believes it will hang on to DirecTV’s exclusive rights for the NFL Sunday Ticket, even as the league has said it’s considering ending the satellite operator’s exclusivity to extend the out-of-home games package to streaming platforms. “The exclusivity [of Sunday Ticket] should remain as we go forward on DirecTV,” AT&T CEO and chairman Randall [...]

More From Our Brands

Access exclusive content