In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “First Man.”
Ads placed for the drama had an estimated media value of $8.55 million through Sunday for 1,157 national ad airings on 36 networks. (Spend figures are based on estimates generated from Oct. 1-7. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including AMC, NBC and Fox, and during specific programming such as NFL Football, The Walking Dead and College Football.
Just behind “First Man” in second place: Twentieth Century Fox’s “Bad Times at the El Royale,” which saw 1,233 national ad airings across 31 networks, with an estimated media value of $6.45 million.
TV ad placements for Columbia Pictures’ “Venom” (EMV: $5.57 million), Warner Bros.’ “A Star Is Born” ($5.22 million) and Universal’s “Halloween” ($3.97 million) round out the chart.
Notably, “Halloween” has the best iSpot Attention Index (133) in the ranking, getting 33% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1 Movie titles with a minimum spend of $100,000 for airings detected between 10/01/2018 and 10/07/2018.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
Mahershala Ali on Fighting for a Black Lead on 'True Detective'
Timothee Chalamet, Emma Stone on Being Rejected by Tim Burton
Timothee Chalamet Wept the First Time He Watched Himself on 'Interstellar'
Why 'Shallow' Is One of the Most 'Authentic' Songs Lady Gaga Has Ever Written
Lady Gaga on Broadway, Auditioning for 'Rent'
Why 'Black Panther' Had a 'Cathartic' Effect on Charlize Theron
Michael B. Jordan Reflects on the Cultural Impact of 'Black Panther': 'It Gave Everybody a Sense of Pride'
'Marvelous Mrs. Maisel' Cast on 'Lowering Expectations' for Season 2
Why Adam Levine Thought It Was 'Important' to Include Cardi B on 'Girls Like You'
Nicole Kidman on Working With Meryl Streep on 'Big Little Lies': 'She Is the Queen'
Filipino director Erik Matti is known for his eclectic body of work that includes “Honor Thy Father” and “Seklusyon.” His 2013 effort, “On The Job” travelled widely and won several awards including two at the Bucheon International Fantastic Film Festival, and was nominated for an SACD Prize at the Cannes Directors’ Fortnight. Matti is at [...]
Chinese-American actress, writer and director Joan Chen says that she was flattered when Time magazine described her as the “Elizabeth Taylor of China.” When asked at an in-conversation event in Singapore on Saturday whether she paved the way for Chinese actresses to follow in Hollywood, Chen said, “We never go to work because we want [...]
BUENOS AIRES — Launching their new production house, La Corriente de Golfo, last April, Gael García Bernal and Diego Luna have tapped Mexican writer-director Kyzza Terrazas as the company’s head of development. The appointment will certainly help build the company appointing an old-rounder capable of overseeing and implementing development, writing and directing, and a longtime [...]
Macao’s Actress in Focus is a woman who has trained as a boxer, likes British actors, especially Benedict Cumberbatch and Jeremy Irons, and is now setting out her stall as a producer. Yao Chen has built a career over 20 years thanks to TV shows including “My Own Swordsman,” and films including “If You Are [...]
Production has begun on Malaysian director Bradley Liew’s upscale horror film “Motel Acacia.” With a clearly topical message, the film features a hotel bed that eats immigrants. Actor, JC Santos called it: “A cautionary tale of what’s going to happen in the future.” Indonesian star, Nicholas Saputra said the he agreed to the role “because [...]
Fresh on the heels of its Golden Globe nomination, “Crazy Rich Asians” was the talk of the evening at Kore Asian Media’s 17th annual Unforgettable Awards. Saturday’s event, which celebrates Asian-American trailblazers and their achievements in the entertainment industry, honored a host of Asian actors, directors and influencers, including “Crazy Rich Asians” director Jon M. [...]
Members of the Los Angeles Film Critics Assn. met today to vote on the year’s best cinema accomplishments. Recent winners of the group’s top prize include “Call Me by Your Name,” “Moonlight,” “Spotlight,” “Boyhood,” “Her”/”Gravity” and “Amour.” List of winners below. Best Film: “Roma” (Runner-up: “Burning”) Best Director: Debra Granik, “Leave No Trace”(Runner-up: Alfonso Cuaron, “Roma”) [...]