×
You will be redirected back to your article in seconds

Fire TV Users Queried Alexa Nearly Half a Billion Times Last Year

Most people still associate Amazon’s Alexa assistant with the company’s iconic Echo speakers, but Alexa is also getting a lot of traction in the living room, courtesy of Fire TV streaming devices: Fire TV users queried Alexa close to half a billion times in 2017, the company revealed Wednesday.

Alexa usage on Fire TV devices increased by 23x during the 2017 holiday quarter when compared to the same three months in 2016. Hours spent using Alexa on Fire TV devices nearly doubled over the past 9 months.

Amazon shared this data at the TV of Tomorrow Show in San Francisco Wednesday, where the company’s VP of Fire TV product development Sandeep Gupta said that voice on Fire TV really took off after the company allowed users to interact with their streaming devices via their Echo and Echo Dot speakers.

Previously, Fire TV had only offered access to Alexa via microphone-enabled remote controls, which required users to press a button. With the Echo integration, consumers can make use of the speakers’ far-field microphones, which makes for a much more natural interaction.

Based on that experience, Amazon also built the Fire TV Cube, a new device that is going on sale next week. The Cube comes with integrated far-field microphones, making it the first streaming device to work like an Echo speaker out of the box.

Amzon has not released any sales data for its Fire TV devices, but a company spokesperson recently told Variety that Fire TV had “tens of millions of monthly active users.”

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content