You will be redirected back to your article in seconds

Fire TV Users Queried Alexa Nearly Half a Billion Times Last Year

Most people still associate Amazon’s Alexa assistant with the company’s iconic Echo speakers, but Alexa is also getting a lot of traction in the living room, courtesy of Fire TV streaming devices: Fire TV users queried Alexa close to half a billion times in 2017, the company revealed Wednesday.

Alexa usage on Fire TV devices increased by 23x during the 2017 holiday quarter when compared to the same three months in 2016. Hours spent using Alexa on Fire TV devices nearly doubled over the past 9 months.

Amazon shared this data at the TV of Tomorrow Show in San Francisco Wednesday, where the company’s VP of Fire TV product development Sandeep Gupta said that voice on Fire TV really took off after the company allowed users to interact with their streaming devices via their Echo and Echo Dot speakers.

Previously, Fire TV had only offered access to Alexa via microphone-enabled remote controls, which required users to press a button. With the Echo integration, consumers can make use of the speakers’ far-field microphones, which makes for a much more natural interaction.

Based on that experience, Amazon also built the Fire TV Cube, a new device that is going on sale next week. The Cube comes with integrated far-field microphones, making it the first streaming device to work like an Echo speaker out of the box.

Amzon has not released any sales data for its Fire TV devices, but a company spokesperson recently told Variety that Fire TV had “tens of millions of monthly active users.”

More Digital

  • Fire TV Cube

    Amazon Fire TV Cube Review: Not Ready to Replace Your Remote

    Most people still associate Amazon’s Alexa assistant with the company’s iconic Echo speakers, but Alexa is also getting a lot of traction in the living room, courtesy of Fire TV streaming devices: Fire TV users queried Alexa close to half a billion times in 2017, the company revealed Wednesday. Alexa usage on Fire TV devices […]

  • Snapchat Discover_Page_TEST

    Snapchat Extends Shows Format to Creators

    Most people still associate Amazon’s Alexa assistant with the company’s iconic Echo speakers, but Alexa is also getting a lot of traction in the living room, courtesy of Fire TV streaming devices: Fire TV users queried Alexa close to half a billion times in 2017, the company revealed Wednesday. Alexa usage on Fire TV devices […]

  • Brian Krzanich Intel CEO Brian Krzanich

    Intel CEO Out Following Investigation of Relationship With Employee

    Most people still associate Amazon’s Alexa assistant with the company’s iconic Echo speakers, but Alexa is also getting a lot of traction in the living room, courtesy of Fire TV streaming devices: Fire TV users queried Alexa close to half a billion times in 2017, the company revealed Wednesday. Alexa usage on Fire TV devices […]

  • Whistle Sports Raises $28 Million Series

    Whistle Sports Raises $28 Million Series D

    Most people still associate Amazon’s Alexa assistant with the company’s iconic Echo speakers, but Alexa is also getting a lot of traction in the living room, courtesy of Fire TV streaming devices: Fire TV users queried Alexa close to half a billion times in 2017, the company revealed Wednesday. Alexa usage on Fire TV devices […]

  • At&t Time Warner Stock Index

    AT&T Announces Watch TV Service Lineup, Details on New Wireless Plans

    Most people still associate Amazon’s Alexa assistant with the company’s iconic Echo speakers, but Alexa is also getting a lot of traction in the living room, courtesy of Fire TV streaming devices: Fire TV users queried Alexa close to half a billion times in 2017, the company revealed Wednesday. Alexa usage on Fire TV devices […]

  • Lee Byung-hun and Kim Tae-ri in

    Netflix Shines for Lee Byung-hun-Starrer ‘Mr Sunshine’

    Most people still associate Amazon’s Alexa assistant with the company’s iconic Echo speakers, but Alexa is also getting a lot of traction in the living room, courtesy of Fire TV streaming devices: Fire TV users queried Alexa close to half a billion times in 2017, the company revealed Wednesday. Alexa usage on Fire TV devices […]

More From Our Brands

Access exclusive content