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Fandor Targets Stranded FilmStruck Users With Discounted Annual Subscription Offer

Indie-film streaming service Fandor said it was “sad to hear the news” about WarnerMedia’s plans to shut down FilmStruck at the end of next month. But it also saw a business opportunity.

Fandor is giving current FilmStruck subscribers a special offer to check out over 4,000 indie films, documentaries, international features and shorts available on the platform. For a limited time, the company is offering FilmStruck members a $24.99 annual subscription to Fandor (a 57% discount from the regular $59.99 annual plan).

More info on Fandor’s offer is at this link. The company is not technically able to verify whether someone is an existing FilmStruck customer, so it’s basically a general promo open to all new Fandor subscribers.

“We have asked for verification, but we will ultimately need to believe in the goodwill of subscribers to redeem based on the honor system,” Fandor chief marketing officer John Zamoiski said.

Films currently featured on Fandor include: “Lars and the Real Girl,” “The English Patient,” “The Cook, the Thief, His Wife & Her Lover,” “Bug,” “The Life and Adventures of Nicholas Nickleby” (1947), “Mona Lisa Smile,” “Kadosh,” “Art School Confidential,” “The Magnificent Seven” (1960) and “City of God.”

Fandor is available across a range of devices, including the web, iOS and Apple TV, Android, Roku, Chromecast, Amazon Prime, Sling TV and the Roku Channel. It also provides curated entertainment and original editorial content across Facebook, Instagram and Twitter.

Chris Kelly, chairman of and principal investor in Fandor, recently assumed the CEO role at the company with the departure of Larry Aidem. The company also hired ad-biz veteran Zamoiski as its first CMO.

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