×
You will be redirected back to your article in seconds

YouTube’s Family Fun Pack Joins StyleHaul Network

TV show featuring the six-kid family is in the works at StyleHaul

Family Fun Pack, one of the most popular kids and family channels on YouTube, has joined StyleHaul, as the fashion, beauty and lifestyle digital media company looks to diversify further into parent-pitched content.

Led by parents Matt and Kristine, Family Fun Pack features reality-style content chronicling the daily adventures of their six children — Alyssa, David, Zac, Chris, Michael, and newborn Owen — with videos about road trips, toys, games, food, clothes and other slices of family life and milestones. (Like most YouTube-famous families, Family Fun Pack for privacy reasons doesn’t disclose their last name or other identifying details, other than the fact that they live in California.)

Family Fun Pack more than 6.6 million subscribers on YouTube and has generated nearly 7 billion video views to date. The channel receives over 200 million monthly views. The kids also have four YouTube channels: Always Alyssa, Dude It’s David, Twin Time and Michael’s Magical Playhouse.

Previously, Family Fun Pack was affiliated with Studio71 (formerly called Collective Digital Studio). “We thought [StyleHaul] was a better network,” said Kristine of Family Fun Pack’s switch, which occurred last November. “We thought they could do more for us and cared more about us.”

Family Fun Pack is now anchoring the StyleHaul Moms community of creators, who produce content aimed at millennial moms and families, said founder and CEO Stephanie Horbaczewski. The company launched the StyleHaul Moms vertical in 2016.

“Kristine and her family represent everything we want to be in the family space,” Horbaczewski said. “StyleHaul Moms is one of our most important verticals, which has grown as our creators have grown and extended their lives.”

In addition to managing the Family Fun Pack channels on YouTube, StyleHaul also will work with the family to create new opportunities for entertainment development, licensing and merchandising, publishing and gaming, Horbaczewski said. For example, a long-form Family Fun Pack TV series is in the works, but StyleHaul execs declined to provide details just yet.

“We started right out of the gate. We are a very hands-on network, and certainly we feel the growth,” Horbaczewski said.

Family Fun Pack launched in 2011 with a video of the family’s 18-month-old twin boys putting themselves back to bed, which has generated nearly 100 million views to date.

StyleHaul’s audience is more than twice as likely to have children 5 and up than the average internet user, according to comScore — and viewers are 57% more likely to be expecting a baby in the next year. The company is owned by European broadcast and media conglomerate RTL Group.

More Digital

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

  • Toy Story 4 Forky

    ‘Toy Story 4’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Disney Pixar claims the top spot in spending with “Toy Story 4.” Ads placed for the animated film had an estimated media value of $5.53 million through Sunday for 1,073 national ad airings on 38 networks. [...]

  • Murder Mystery

    Netflix Reveals Record-Breaking Stats for Sandler-Aniston 'Murder Mystery' Flick

    “Murder Mystery,” the latest Adam Sandler film to debut on Netflix, broke viewing records on the streaming service, the company revealed Tuesday. The film, which is co-headlined by Jennifer Aniston, was seen by close to 30.9 million households in its first 3 days, according to a tweet sent out Tuesday afternoon. 🚨ADAM SANDLER AND JENNIFER [...]

More From Our Brands

Access exclusive content