×
You will be redirected back to your article in seconds

‘Facebook What?’ Half of Users Have Never Heard of Facebook’s Watch Video Service

Facebook is expected to spend between $1 billion and $2 billion on content deals for Facebook Watch over the next year, its video destination for episodic content the social giant launched about one year ago.

But 12 months in, Facebook Watch has an awareness problem. According to a new survey by research firm the Diffusion Group, fully 50% of adult Facebook users in the U.S. said they have never heard of the free Watch video service, while 24% have heard of it but never used it. Another 5% said they’ve used Facebook Watch — but not recently.

Just 6% of respondents said they use Facebook Watch at least daily, while 8% use the service weekly and 7% have watched shows once or twice per month. The results are based on TDG’s survey of 1,632 U.S. adult Facebook users conducted in May 2018.

That said, Facebook had 241 million monthly active users in the U.S. and Canada for the second quarter of 2018. The TDG survey results indicate that in the U.S./Canada, Facebook Watch has a base of about 50 million viewers, with a highly active group of around 14 million users.

Obviously, Facebook would like to see more usage of Watch. But even with the survey’s finding of low awareness about the service, Facebook’s long-term potential as a large-scale video provider can’t be discounted, said TDG president Michael Greeson. “Prominent social platforms like Facebook are looking for ways to exploit their massive scale to sell new video services to their users, much as Amazon has done with Prime,” he noted.

One of Facebook Watch’s breakout shows the talk show “Red Table Talk” with Jada Pinkett Smith and her family. The show now has 2.9 million followers since debuting May 7, and its official Facebook discussion group has more than 366,000 members (up from 260,000 two months ago) who talk about the show and submit questions to the hosts each week.

Another top Facebook original has been “Ball in the Family,” produced by reality-TV specialists Bunim-Murray Productions. The show — which follows LaVar Ball and his basketball-playing clan, including son Lonzo, a point guard for the L.A. Lakers — has 1.6 million followers, after season 3 premiered June 10.

Popular on Variety

More Digital

  • Bristol, CT - March 13, 2017

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

More From Our Brands

Access exclusive content