×

Facebook Watch Aims to Reinvent TV With New Interactive Shows

Facebook Watch will launch a slate of new shows boasting interactive features like polls and quizzes to make good on the social platform’s intent to foster a greater sense of community between creators and users.

The new features will be employed across content like “Outside Your Bubble,” a new series set to premiere next month from Buzzfeed News that lets contestants guess what their opponents from the other side of the cultural divide are thinking. Other new programs include game shows that let viewers play along across live and on-demand video on Watch.

Fidji Simo, VP of product at Facebook, believes interactivity hasn’t advanced much in traditional TV beyond voting for contestants on shows like “American Idol.” “I think this is a mega-trend we’re seeing in this industry, where video doesn’t have to be passive or one way,” she said. “Now that video is happening on mobile devices, where there is input possible from people, you can imagine a whole range of genres for content to be reinvented with audience participation.”

The new functionality will be unveiled at Facebook’s first-ever “Creator Day” in Los Angeles where influencers the social giant has been more aggressively courting in recent years will convene to learn new monetization techniques as they attempt to build businesses on the platform. The features will also likely be touted at Vidcon, the annual online video confab taking place in Anaheim, Calif., later this week.

Popular on Variety

Facebook will also be unveiling other new initiatives thi week intended to help influencers including the launch of Brand Collabs Manager, a new program intended to help marketers find the right creators for branded content efforts. Influencer monetization will also be helped by expansion of already launched initiatives to allow creators to implement ad breaks and subscriptions tolls.

More Digital

  • Zombies 2 Disney Channel

    How Disney Channel's 'Zombies 2' Production Team Made Monsters Kid-Friendly

    Traditionally spooky creatures like zombies and werewolves get the Disney treatment in “Zombies 2,” the follow-up to the 2018 hit TV-movie musical of the same name. While the undead have now assimilated into the community of Seabrook, they’re confronted by a new set of outsiders: werewolves. Milo Manheim and Meg Donnelly return as Zed and [...]

  • BTS Leads Spotify’s New Music Friday

    BTS Leads Spotify’s New Music Friday Playlist Rebrand

    Spotify has launched a global rebrand of its popular New Music Friday playlist, which this week features BTS, The Weeknd, Noah Cyrus, Trippie Redd, Kenny Chesney, Rei Ami and others. The revamped playlist, which has 43 versions worldwide, has more than 3.5 million followers in the US and eight million globally. New elements include a [...]

  • The Witcher - Netflix

    'The Witcher' Season 2 Production Starts in U.K., Adds Seven to Cast Including 'Game of Thrones' Star Kristofer Hivju

    Production on fantasy epic “The Witcher” Season 2 has commenced in the U.K., with a planned launch in 2021, Netflix announced. The show also announced seven new cast members joining “The Witcher” for S2, including Kristofer Hivju, the Norwegian actor who played the red-bearded wilding leader Tormund Giantsbane on “Game of Thrones.” Netflix last month [...]

  • Disney Plus - Vizio

    Disney Plus Is Now on Vizio Smart TVs in Native App

    Disney Plus is available on Vizio’s SmartCast TV platform as a built-in app, making the Mouse House’s subscription-streaming service accessible directly to users of the manufacturer’s 13 million SmartCast-enabled televisions. Previously, Vizio users have been able to stream Disney Plus on SmartCast TVs through Apple AirPlay 2 and Chromecast. But with the Disney Plus update, [...]

  • Best Picture Black Panther

    'Black Panther' Is Leaving Netflix to Come to Disney Plus

    Marvel’s blockbuster “Black Panther” is rolling off Netflix in the U.S. on March 3, 2020 — after which Wakanda fans will be able to stream the movie the next day on Disney Plus. The migration of “Black Panther,” one of the top-grossing superhero films to date, from Netflix to Disney Plus comes as Disney winds [...]

  • GoNoodle I Used a Comma

    Can GoNoodle Climb to the Kid-Media Big Leagues?

    If you’re a parent of grade-school kids in America, the odds are good your tykes know about GoNoodle’s upbeat music and exercise videos, designed to get them up on their feet and moving around. But GoNoodle doesn’t have the same brand recognition as, say, Disney or Nickelodeon — and KC Estenson wants to change that. [...]

  • Friends TV Series

    'Friends' DVD, Digital Sales Soar as It Takes a Break From Streaming

    They’re on a streaming break — but “Friends” will still be there for you. WarnerMedia’s home entertainment division is aiming to capitalize on the brief disappearance of the hit sitcom from streaming video on demand, as fans look for other ways to get their “Friends” fix. Repeats of the wildly popular laffer, which ran for [...]

More From Our Brands

Access exclusive content