×
You will be redirected back to your article in seconds

Facebook Hires Vidpresso Team, Acquires Social Video Tech

Facebook has hired the team behind Vidpresso, a startup focused on helping broadcasters with streaming videos to Facebook Live and other social platforms. The social media giant also acquired certain assets related to Vidpresso’s technology, and the startup is transitioning its existing live streaming clients to Facebook as it is winding down its own operations.

Vidpresso announced the deal on its website Monday: “Wow. We’re really excited to share we’re joining Facebook effective today.  We will continue to help creators, publishers, and broadcasters create great live experiences, and focus on what we’re best known for: Enabling world-class interactive streams on Facebook Live.”

Vidpresso first launched in 2012, and some of its clients included Cosmopolitan, NASDAQ, CNBC, NBC News and BuzzFeed. The company changed course a few times, and at one time was looking to help broadcasters integrate social elements into their traditional TV programming.

More recently, Vidpresso had been focusing on social live streaming with interactive elements, with a big emphasis in Facebook Live — work the team now wants to continue from within Facebook:

“By joining Facebook we’ll be able to offer our tools to a much broader audience than just our A-list publishing partners,” the company wrote on its website Monday. “Eventually, it’ll allow us to put these tools in the hands of creators, so they can focus on their content, and have it look great, without spending lots of time or money to do so.”

Vidpresso’s existing live streaming customers will be transitioned to Facebook’s own tools, according to Techcrunch, which was first to report on the news Monday. There is no word on financial details of the deal; Vidpresso had raised just $120,000, according to Crunchbase. 

More Digital

  • Huawei Restricted From Using Google's Android

    Huawei Restricted From Using Google's Android as U.S.-China Tensions Mount

    Google has prevented controversial Chinese tech firm Huawei from accessing the latest versions of the Android mobile phone operating system. The move follows U.S. government attempts to blacklist the Chinese firm. “We are complying with the order and reviewing the implications,” Google sources told news agencies Sunday. “Huawei will only be able to use the [...]

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

  • Spotify Tests 'Car Thing' Audio Adapter

    Spotify Starts Testing In-Car Hardware

    Spotify is carefully taking a first step into the consumer hardware space: The company has begun to test a new in-car device that lets users access music and podcasts with voice commands, it revealed in a blog post Friday morning. “Car Thing,” as the device is being called for now, is only being tested in [...]

  • Hannah-Hart-BuzzFeed-Tasty-Edible-History

    BuzzFeed's Tasty Taps Hannah Hart for Food-History Show on Facebook Watch

    YouTube star and food fanatic Hannah Hart is combining her passions for cuisine and history in a new series for BuzzFeed’s Tasty on Facebook Watch. The eight-episode show, “Edible History,” premieres Sunday, May 19, at 8 a.m PT, on BuzzFeed’s Tasty Presents show page on Facebook Watch, with episodes released weekly. In each episode (7-12 [...]

More From Our Brands

Access exclusive content