×
You will be redirected back to your article in seconds

Facebook May Be Bringing Group Video Viewing to Messenger

Facebook has been testing social video co-viewing in Messenger, according to code snippets discovered by Twitter user Ananay Arora. The feature seems to be similar to Facebook’s Watch Party, which launched globally this summer.

In Messenger, the new feature allows users to invite their friends to watch a video together. Once multiple users start watching a video, all of them can control the playback of the clip, and also add additional videos to their chat. Obviously, there’s also an option to chat about a video that’s currently playing.

Facebook told Techcrunch that it is testing the feature internally right now, but didn’t give any further indications about possible launch plans.

Co-viewing has long been a tough nut to crack. Countless startups have tried and failed to get users to watch videos together, and even big platforms like YouTube have struggled to make collaborative video viewing work.

The biggest roadblock has been to actually get people together at the same time to watch videos. Facebook’s Messenger doesn’t necessarily have that problem, as people are already chatting with their friends in real-time.

Bringing video viewing to the app could also help Facebook solve another problem it has been working on: making video more of an engaging, social experience.

Facebook CEO Mark Zuckerberg has long said that the company wants to move away from passive video viewing in users’ feeds. Instead, the company is looking to make video viewing more intent-driven. Part of that has been the launch of its dedicated Facebook Watch video vertical. But while Watch is still primarily about lean-back viewing, co-viewing in Messenger could be a way to actually make video more engaging and social.

More Digital

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

  • Spotify Tests 'Car Thing' Audio Adapter

    Spotify Starts Testing In-Car Hardware

    Spotify is carefully taking a first step into the consumer hardware space: The company has begun to test a new in-car device that lets users access music and podcasts with voice commands, it revealed in a blog post Friday morning. “Car Thing,” as the device is being called for now, is only being tested in [...]

  • Hannah-Hart-BuzzFeed-Tasty-Edible-History

    BuzzFeed's Tasty Taps Hannah Hart for Food-History Show on Facebook Watch

    YouTube star and food fanatic Hannah Hart is combining her passions for cuisine and history in a new series for BuzzFeed’s Tasty on Facebook Watch. The eight-episode show, “Edible History,” premieres Sunday, May 19, at 8 a.m PT, on BuzzFeed’s Tasty Presents show page on Facebook Watch, with episodes released weekly. In each episode (7-12 [...]

  • YouTube Music

    Songza Co-Founders Have Left YouTube Music Ahead of Google Play Music Shut-Down

    The three co-founders of Songza, a music curation startup acquired by Google in  2014, have left YouTube Music, Variety has learned. Former Songza CEO Elias Roman, former chief product officer Elliott Breece and former chief operating officer Peter Asbill all quietly transitioned to new positions at Google’s startup incubator Area 120 in March. A YouTube [...]

More From Our Brands

Access exclusive content