×
You will be redirected back to your article in seconds

Facebook to Live-Stream Boxing Matches From Oscar De La Hoya’s Golden Boy

Facebook is punching up its video lineup with more live sports, inking a deal with Oscar De La Hoya’s Golden Boy Promotions to stream live boxing and original programming on the platform.

The live boxing will be available to fans in the U.S. on Facebook Watch and globally via the Golden Boy Promotions page on Facebook (at this link). The pact expands L.A.-based Golden Boy’s distribution outlets, which include deals with ESPN, ESPN, ESPN Deportes, HBO, EstrellaTV, and RingTV.com. The company also distributes content on owned-and-operated sites CaneloGGG.com and GoldenBoyPPV.com.

Under the pact, the first of Golden Boy’s five live fight nights on Facebook will be Aug. 11, featuring Jesus Rojas (26-1-2, 19 KOs) defending his WBA World Featherweight title against Joseph “JoJo “Diaz Jr. (26-1, 14 KOs) at the Avalon Theater in Hollywood. The second live bout be on Aug. 18 with light heavyweight contender Sullivan Barrera (21-2, 14 KOs) squaring off against a yet-to-be announced opponent at the Sands Casino Resort in Bethlehem, Pa.

The boxing bouts will not carry any advertising. So far, none of the live sports broadcasts on Facebook have carried ads but the company has been experimenting with inserting ads into live-streaming video.

For the live Facebook boxing series, Golden Boy has teamed with Kathy Duva’s Main Events boxing promotion company to increase “the number of world-class fighters to be featured.” Golden Boy’s live boxing series on Facebook will be augmented with “shoulder programming,” including rebroadcasts of past fights featuring commentary from the boxers themselves, with the first content slated to debut July 13. The on-demand programming also will feature celebrities, influencers, and boxing commentators.

De La Hoya, a former prizefighter who won multiple boxing world titles in six different weight classes, touted the Facebook agreement as a “game-changing deal for the sport of boxing.” “The reach of Facebook is just incredible, and our sponsorship conversations will truly resonate with brands across all categories,” De La Hoya said in a statement. Kathy Duva added, “We look now to a future with Facebook with unlimited opportunity, where promoters can work together to best serve the interests of the fighters and fans all over the world.”

Golden Boy Media and Entertainment will produce the live fights and original programming for Facebook, with De La Hoya serving as executive producer. The content will take advantage of Facebook’s social features; for example, the live broadcasts will incorporate the real-time fan interaction and engagement.

For Facebook, the Golden Boy boxing deal is the latest in its strategy to drive up viewing on Watch. The company’s most recent live sports deals include with action-sports company Nitro Circus and Fox Sports for Ice Cube’s Big3 basketball league.

Popular on Variety

More Digital

  • Venn co-founders

    VENN Raises $17 Million to Launch a Cheddar-like TV Network for Gaming

    Video game industry veterans Ariel Horn and Ben Kusin have raised a massive $17 million seed funding round to launch a new gaming-focused TV network called VENN. Short for Video Game Entertainment and News Network, VENN wants to mix esports with Twitch-style video game streaming and other gaming-related entertainment content when it launches in 2020. [...]

  • Amazon Music

    Amazon Music Unveils HD: the ‘Highest Quality Audio’ for Streaming

    Amazon Music today became the first of the three major streaming services to offer high-definition sound with the launch of Amazon Music HD. According to the announcement, the service offers a new tier of high quality, lossless audio with more than 50 million songs in High Definition, and millions of songs in Ultra High Definition, which it claims [...]

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Altice One set-top

    Amazon Prime Video Coming to Altice's Optimum, Suddenlink Cable Services

    Altice USA plans to launch Amazon Prime Video for Optimum and Suddenlink cable customers nationwide in the next few months, under a pact announced Monday. Altice is the third pay-TV operator in the U.S. with a distribution deal for Amazon Prime Video, after Comcast and Cox Communications. The cable operator is adding Prime Video to [...]

  • youtube leanback screenshot

    YouTube to Shut Down Leanback Web TV Interface on October 2

    YouTube is getting ready to retire its TV-optimized browser interface, also known as YouTube Leanback, on October 2, Variety has learned. The move comes as YouTube is putting a bigger emphasis on its native TV apps, but also represents a blow to users who directly connected their PCs to their TVs. YouTube started to inform [...]

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

More From Our Brands

Access exclusive content