×
You will be redirected back to your article in seconds

Facebook to Live-Stream Boxing Matches From Oscar De La Hoya’s Golden Boy

Facebook is punching up its video lineup with more live sports, inking a deal with Oscar De La Hoya’s Golden Boy Promotions to stream live boxing and original programming on the platform.

The live boxing will be available to fans in the U.S. on Facebook Watch and globally via the Golden Boy Promotions page on Facebook (at this link). The pact expands L.A.-based Golden Boy’s distribution outlets, which include deals with ESPN, ESPN, ESPN Deportes, HBO, EstrellaTV, and RingTV.com. The company also distributes content on owned-and-operated sites CaneloGGG.com and GoldenBoyPPV.com.

Under the pact, the first of Golden Boy’s five live fight nights on Facebook will be Aug. 11, featuring Jesus Rojas (26-1-2, 19 KOs) defending his WBA World Featherweight title against Joseph “JoJo “Diaz Jr. (26-1, 14 KOs) at the Avalon Theater in Hollywood. The second live bout be on Aug. 18 with light heavyweight contender Sullivan Barrera (21-2, 14 KOs) squaring off against a yet-to-be announced opponent at the Sands Casino Resort in Bethlehem, Pa.

The boxing bouts will not carry any advertising. So far, none of the live sports broadcasts on Facebook have carried ads but the company has been experimenting with inserting ads into live-streaming video.

For the live Facebook boxing series, Golden Boy has teamed with Kathy Duva’s Main Events boxing promotion company to increase “the number of world-class fighters to be featured.” Golden Boy’s live boxing series on Facebook will be augmented with “shoulder programming,” including rebroadcasts of past fights featuring commentary from the boxers themselves, with the first content slated to debut July 13. The on-demand programming also will feature celebrities, influencers, and boxing commentators.

De La Hoya, a former prizefighter who won multiple boxing world titles in six different weight classes, touted the Facebook agreement as a “game-changing deal for the sport of boxing.” “The reach of Facebook is just incredible, and our sponsorship conversations will truly resonate with brands across all categories,” De La Hoya said in a statement. Kathy Duva added, “We look now to a future with Facebook with unlimited opportunity, where promoters can work together to best serve the interests of the fighters and fans all over the world.”

Golden Boy Media and Entertainment will produce the live fights and original programming for Facebook, with De La Hoya serving as executive producer. The content will take advantage of Facebook’s social features; for example, the live broadcasts will incorporate the real-time fan interaction and engagement.

For Facebook, the Golden Boy boxing deal is the latest in its strategy to drive up viewing on Watch. The company’s most recent live sports deals include with action-sports company Nitro Circus and Fox Sports for Ice Cube’s Big3 basketball league.

More Digital

  • A view of the SK Telecom

    Korean OTT Players, SK Telecom Join Forces to Compete Against Netflix

    South Korea’s three major broadcasters KBS, MBC and SBS have joined forces with the country’s leading telecom firm, SK Telecom, to launch a new video streaming platform. The move is regarded as a defensive reaction against the growing influence of foreign competitors, lead by Netflix. The broadcasters already jointly own Pooq, with MBC and SBS [...]

  • Magic leap Is Hiring to Build

    Magic Leap Plans to Expand to Mobile AR

    Magic Leap is getting ready to embrace augmented reality (AR) on mobile devices. The company is currently looking to hire a senior software engineer for mobile AR, who will be tasked with “expanding Magic Leap’s platform to mobile devices,” according to a new job listing. A Magic Leap spokesperson declined to comment. Magic Leap released [...]

  • Microsoft

    Microsoft Hints at Mixed Reality Update for Mobile World Congress

    Microsoft may give us an update on its Mixed Reality ambitions at Mobile World Congress in Barcelona next month: The company sent out invites for a press conference Wednesday that list Alex Kipman, who leads its augmented and virtual reality efforts, among the speakers. Kipman will speak together with Microsoft CEO Satya Nadella and corporate vice [...]

  • Sinclair Enters Streaming Arena With Local

    Sinclair Enters Streaming Arena With Entertainment Bundle and Local Channels

    Sinclair Broadcast Group is diving into the increasingly crowded streaming platform arena with the launch today of Stirr, a free OTT entertainment bundle offering local news and general entertainment, sports and lifestyle channels. Sinclair aims to leverage the near-national reach of its sprawling station group with its strong local presence in markets across the country [...]

  • variety digital innovators

    Variety's Digital Innovators 2019: The Trailblazers Pushing Media Boundaries

    A decade ago, when the streaming-video revolution was in its infancy, the internet was more complementary than disruptive to Hollywood. Those days are gone. New platforms have risen up as Silicon Valley players have bulldozed onto the scene, and the media biz is rebuilding the ways it reaches audiences. With the inaugural Variety Digital Innovators [...]

  • MODEL RELEASED Hand holding iPhone with

    Netflix Q4 Preview: Price Hike Signals Strong Year-End Quarter

    Netflix is feeling its oats with a price hike across all streaming plans in the U.S.: Coming just two days before it reports fourth-quarter 2018 results, the timing of the fee increases may indicate the company will report a big beat on Q4 expectations. The streamer is scheduled to report earnings on Thursday, Jan. 17, after [...]

More From Our Brands

Access exclusive content