×
You will be redirected back to your article in seconds

E-Sports Deal Puts EA’s ‘Madden NFL’ on ESPN, Disney XD

 E-sports are coming to ESPN2 and other Disney properties as part of a new deal brokered between Electronic Arts, the National Football League and ESPN.

Electronic Arts will partner with ESPN and Disney XD, the cable network that skews toward teen and pre-teen boys, for exclusive broadcasts of the coming EA Sports Madden NFL 18 Championship Series. The parties characterized the deal as the first “long-term multi-event competitive gaming agreement” struck with ESPN.

“Through this collaboration with ESPN and Disney XD, we’ll provide ongoing coverage for fans worldwide across a variety of ESPN and Disney platforms, but also digitally through our own Madden streaming and social channels,”  said Todd Sitrin, senior vice president and general manager of the Competitive Gaming Division at EA, in a prepared statement.

The Madden NFL Ultimate League features one-on-one competition between 16 of the best Madden NFL 18” players and is expected to run starting Friday, February 2 through the NFL Draft on April 28th. Six players qualified by finishing in the top two at one of three previous sessions, and the remaining ten were selected as top series points earners.

The Madden NFL 18″ Club Championship tournament, meanwhile, kicks off at Pro Bowl on Friday, January 26. Fans can watch ESPNEWS starting on Saturday, January 27 to see the quarterfinal action. The next broadcast will allow fans to follow the Club Championship Final on ESPN2 and ESPN Deportes live from the Super Bowl Experience in Minneapolis, MN, on Thursday, February 1.

Between Super Bowl LII and the 2018 NFL Draft, Disney XD and the ESPN App will become the weekly home to “Madden NFL 18” competitive gaming content, showcasing the latest action from the Madden NFL Ultimate League each week. The Madden NFL Ultimate League champion will be crowned at the Madden Bowl, live from the 2018 NFL Draft on ESPN2.

Beginning in April, ESPN2 will also broadcast an Ultimate League Episodic Series. The content will focus on character and storylines through an exclusive entertainment style, following the best players in the Ultimate League on Tuesdays at 9pm ET until May 1. Episodes will also be available on demand on the ESPN App.

“We’re thrilled to continue and expand our relationship with EA and the NFL in not only showcasing to our audiences these world-class esports competitions for multiple years, but also using the myriad ESPN and Disney global platforms to tell the incredible stories of these competitors,” said John Lasker, vice president of ESPN Digital Media Programming, in a statement.

Broadcasts will also be available in the UK and Ireland via BT Sport, Canada via TSN and Australia, New Zealand, the Caribbean and Latin America, including Brazil via ESPN International networks.

 

 

 

 

More TV

  • "Raven's Home" Executive Producer, Eunetta Boone.

    Eunetta Boone, Showrunner and Creator of 'One on One,' Dies at 63

    Writer-producer Eunetta Boone, creator of the UPN comedy “One on One” and showrunner of Disney Channel’s “Raven’s Home,” died Wednesday at her home in Los Angeles. She was 63. Boone was found dead at her home of an apparent heart attack. Boone had most recently worked as showrunner on the third season of the Disney [...]

  • Global Sales for ‘Les Miserables’ Series

    Global Sales for ‘Les Miserables’ Starring Dominic West Ahead of Series Mania

    The BBC and Masterpiece adaptation of “Les Miserables” will play on a numerous international channels after a raft of deals were sealed for the series, which features Dominic West, David Oyelowo, and Lily Collins. Andrew Davies’ adaptation of Victor Hugo’s classic has been acquired by broadcasters in Scandinavia and southern Europe, and by several buyers [...]

  • Kevin Hart

    TV News Roundup: Kevin Hart Netflix Comedy Special Drops First Trailer

    In today’s roundup, Netflix releases the official trailer for the comedy special “Kevin Hart: Irresponsible” and Josh Charles joins Showtime’s Roger Ailes series “The Loudest Voice.” DATES Season two of “Yellowstone,” starring Kevin Costner, will premiere on Paramount Network on June 19 at 10 p.m. ET/PT. The sophomore season will continue the story of rancher John Dutton [...]

  • adidas game of thrones

    5 New 'Game of Thrones' Collaborations Coming in Time for the Final Season

    Some of the biggest lifestyle brands in the world are jumping on the “Game of Thrones” bandwagon this spring, hoping to capitalize on the fandom and popularity of the HBO hit, as it enters its eighth and final season. From sneakers to spirits, these officially-licensed collaborations extend the characters and colors of the show beyond [...]

  • Nicole Richie

    Nicole Richie Joins Fox Comedy Pilot 'Richard Lovely'

    Nicole Richie has been cast in a series regular role in the Fox single-cam comedy pilot “Richard Lovely.” The project follows Richard Lovely (Thomas Lennon), the disgruntled author of the best-selling children’s book series, “Mr. Mouse.” He doesn’t hate children, but rather just everything about them. After a publicity fiasco involving an unexpectedly savvy 9-year-old [...]

  • Gabrielle Union Marketing Summit

    Gabrielle Union on Building a Brand as a ‘40-Year-Old Black Woman From Nebraska’

    When New York & Company approached Gabrielle Union to be their new brand ambassador and the face of her own clothing line, the actress reacted with “disbelief.” “We are not supposed to be getting those offers, I’m not supposed to be having a career resurgence, my value isn’t supposed to be this high,” Union explained [...]

  • Lachlan Murdoch

    New Fox CEO Lachlan Murdoch Announces All Employees to Receive Stock in Company

    The new standalone entity Fox Corp. held a town hall on Thursday, just over a day after the official closing of the 21st Century Fox-Disney merger. Fox Corp. chairman and CEO Lachlan Murdoch led the meeting, at which sources say he announced that all employees would receive stock in the new company. The amount of [...]

More From Our Brands

Access exclusive content