×
You will be redirected back to your article in seconds

Eros Now Pacts With China’s Xiaomi for Indonesia Launch

Indian streaming platform Eros Now is to launch in Indonesia through a partnership with Chinese mobile phones group Xiaomi.

Eros International and Xiaomi previously linked up for Eros Now to use Xiaomi’s Mi TV platform in India. The new deal expands that to Indonesia, one of the world’s most populous nations, and one with a large minority population of Indian origin.

Indonesia has been a laggard in pay-TV and web-based media in part because of the difficulties of distribution across such geographically large country largely made up of islands. Eros’ partnership with a phones group allows it to keep pace with a population which is leaping generations of media technology and many people are connection to the Internet for the first time through mobile.

Xiaomi, which launched on the Hong Kong stock market a couple of months ago, is the world’s fourth biggest handset manufacturer. It also claims over 100 million smart devices other than phones and laptops connected to its Internet of Things platform.

Eros Now includes some 11,000 Bollywood and regional Indian films, series and music shows. Eros Now has 113 million registered users and 10.1 million paying subscribers worldwide, according to latest data. It will be available in Indonesia for a monthly subscription of $7.99 (IDR26,000).

“We set out on this journey with Xiaomi with the aim of providing an immersive experience through our blockbuster entertainment and Xiaomi’s cutting edge and state of the art technology of the Mi TV,” said Rishika Lulla Singh, CEO, Eros Digital.

More Digital

  • Sonos Q4 2018 Earnings: Earnings Above

    Sonos Beats Earnings Expectations, Teases Out-of-Home Product for 2019

    Indian streaming platform Eros Now is to launch in Indonesia through a partnership with Chinese mobile phones group Xiaomi. Eros International and Xiaomi previously linked up for Eros Now to use Xiaomi’s Mi TV platform in India. The new deal expands that to Indonesia, one of the world’s most populous nations, and one with a […]

  • Mark Zuckerberg

    Mark Zuckerberg Claims He Didn’t Know About Facebook’s Crisis PR Operation

    Indian streaming platform Eros Now is to launch in Indonesia through a partnership with Chinese mobile phones group Xiaomi. Eros International and Xiaomi previously linked up for Eros Now to use Xiaomi’s Mi TV platform in India. The new deal expands that to Indonesia, one of the world’s most populous nations, and one with a […]

  • Lucian Grainge Universal Music Group

    Universal Music Group Posts Strong Third Quarter as Sale Talks Heat Up

    Indian streaming platform Eros Now is to launch in Indonesia through a partnership with Chinese mobile phones group Xiaomi. Eros International and Xiaomi previously linked up for Eros Now to use Xiaomi’s Mi TV platform in India. The new deal expands that to Indonesia, one of the world’s most populous nations, and one with a […]

  • MoviePass app

    MoviePass Parent Lost $137 Million in Q3, May Be Unable to Raise Additional Funds

    Indian streaming platform Eros Now is to launch in Indonesia through a partnership with Chinese mobile phones group Xiaomi. Eros International and Xiaomi previously linked up for Eros Now to use Xiaomi’s Mi TV platform in India. The new deal expands that to Indonesia, one of the world’s most populous nations, and one with a […]

  • Tender Claws Releases 'Tendar' AR Game

    ‘Virtual Virtual Reality’ Makers Release Augmented Reality Game ‘Tendar’

    Indian streaming platform Eros Now is to launch in Indonesia through a partnership with Chinese mobile phones group Xiaomi. Eros International and Xiaomi previously linked up for Eros Now to use Xiaomi’s Mi TV platform in India. The new deal expands that to Indonesia, one of the world’s most populous nations, and one with a […]

  • A+E Networks' Sean Cohan Joins Wheelhouse

    A+E Networks' Sean Cohan Joins Wheelhouse Entertainment as President

    Indian streaming platform Eros Now is to launch in Indonesia through a partnership with Chinese mobile phones group Xiaomi. Eros International and Xiaomi previously linked up for Eros Now to use Xiaomi’s Mi TV platform in India. The new deal expands that to Indonesia, one of the world’s most populous nations, and one with a […]

More From Our Brands

Access exclusive content